{"id":2662,"date":"2008-02-26T06:15:58","date_gmt":"2008-02-26T13:15:58","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2662"},"modified":"2008-02-26T06:15:58","modified_gmt":"2008-02-26T13:15:58","slug":"the-network-no-easy-duality","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2662\/the-network-no-easy-duality\/","title":{"rendered":"The Network — No Easy Duality"},"content":{"rendered":"

To clarify my little vision yesterday it will be helpful to explain\u00a0what I see happening. I see\u00a0demands for online RE companies such as Zillow and\u00a0Trulia\u00a0to do two things: one a demand from investors to make a profit and another demand from consumers for better, more comprehensive\u00a0information. When I speak of monetization it’s because it’s a reality for them. I think RE companies will be forced to create alliances with local brokers so that good, contextual information is available for consumers to go along with pictures of homes and out of context estimates and partial\u00a0information.<\/p>\n

I’m not really overly\u00a0concerned about this, it’s just interesting to think about how they will survive and change. I understand the “free” experience of searching for homes without being badgered\u00a0or spammed by RE agents and vendors of all sorts.<\/p>\n

But if they don’t make money, they won’t survive. I hear Homegain is making money and it will be interesting to see how their model evolves.<\/p>\n

However, the Network I’m talking about is more in line with with what Greg writes about here<\/a>.<\/p>\n

The Network will not be web 1.5<\/a>, it’ll be more like web 2.5 and it won’t be designed to feel good about doing good, it’ll be\u00a0 about being\u00a0excellent and benefitting consumers. The Network will be about individuals connected to other individuals with no power or control over one another, just a recognition of excellence. I say the Network will be 2.5 because personalization and context won’t be mastered for some time.<\/p>\n

So it’s not an easy duality of those who are greedy looking to make a buck and those who are enlightened and open and\u00a0good, it will be\u00a0a complex variation of efforts that I think will coalesce along several different lines. The RE companies will compete for consumers, and many will compete mainly for traffic in order to advertise. They will have to\u00a0offer value and someone will need to be charged. If they don’t offer value, there will be no one to charge. I suppose the value of the Listing Sites will be to show listings in more creative, informational ways. This can be\u00a0done locally much better, once consumers fully Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To clarify my little vision yesterday it will be helpful to explain\u00a0what I see happening. I see\u00a0demands for online RE companies such as Zillow and\u00a0Trulia\u00a0to do two things: one a demand from investors to make a profit and another demand from consumers for better, more comprehensive\u00a0information. When I speak of monetization it’s because it’s a […]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,24,10],"tags":[532,64],"class_list":{"0":"post-2662","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-egoism-in-action","8":"category-realty-reality","9":"tag-real-estate","10":"tag-real-estate-companies","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2120,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2120\/sell-your-home-get-you-a-loan-do-your-taxes\/","url_meta":{"origin":2662,"position":0},"title":"Sell Your Home? Get You a Loan? Do Your Taxes?","author":"Russell Shaw","date":"October 29, 2007","format":false,"excerpt":"I have no idea if published Letters to the Editor are covered by copyright protection - if they are I will need to stop doing this. If someone were to suggest that there was a pattern to the types of letters Inman News chooses to publish (say, for example, that\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"Mars Attacks","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/10\/Mars%20Attacks.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3926,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3926\/homegain-releases-agentview-a-re-20-rifle-will-it-fire-true-or-shoot-blanks\/","url_meta":{"origin":2662,"position":1},"title":"HomeGain Releases AgentView, a RE 2.0 Rifle. Will it Fire True Or Shoot Blanks?","author":"Brian Brady","date":"August 19, 2008","format":false,"excerpt":"I don't hide my admiration for Louis Cammarosano.\u00a0 We \"met\" first on Active Rain, last winter.\u00a0 Louis noticed a comment I made about how third-party lead generation companies weren't inherently evil and invited me to be the inaugural \"expert blogger\" on the HomeGain Blog.\u00a0 I thought Louis would transform Home\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3061,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3061\/the-war-against-the-mls-continues-the-mls-must-fall\/","url_meta":{"origin":2662,"position":2},"title":"The War Against The MLS Continues | The MLS Must Fall!","author":"Barry Cunningham","date":"May 6, 2008","format":false,"excerpt":"\u00a0 As the real estate industry awaits the long anticipated trial pitting the Department of Justice vs. The National Association of Realtors, another Multiple Listing Service has been targeted by the DOJ. On May 2, 2008, the DOJ filed suit against the Consolidated Multiple Listing Service (CMLS) of Columbia, South\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Department of Justice Sues the MLS | CMLS","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/05\/crosshairs.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3767,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3767\/truth-damn-truth-and-consumer-reports\/","url_meta":{"origin":2662,"position":3},"title":"Truth, Damn Truth, and Consumer Reports","author":"John Rowles","date":"August 5, 2008","format":false,"excerpt":"Consumer Reports has released a survey that shows that the national RE companies have successfully wrung every drop of meaning out of their so-called brands. I haven't had a chance to read the report, but there is enough on Inman today to get the gist: Even though Indie agents were\u2026","rel":"","context":"In "Carnival of Real Estate"","block_context":{"text":"Carnival of Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/carnival-of-real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2719,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2719\/zillow-nation-zeelocation\/","url_meta":{"origin":2662,"position":4},"title":"Zillow Nation? Zeelocation?","author":"Mike Farmer","date":"March 7, 2008","format":false,"excerpt":"As I wrote about just a couple of weeks ago, Zillow and other online players have an opportunity to do\u00a0something incredibly different as the national\/local problem begs to be resolved. With the new Zillow announcement regarding mortgage connections, the network gets closer to realization of true partnerships. 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