{"id":2667,"date":"2008-02-26T20:22:53","date_gmt":"2008-02-27T03:22:53","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2667"},"modified":"2008-02-26T20:51:29","modified_gmt":"2008-02-27T03:51:29","slug":"why-is-zillowcom-sponsoring-bloodhoundblog-unchained-discover-the-answer-to-that-question-for-yourself-by-diving-for-black-pearls-and-win-a-link-on-our-sidebar-or-even-an-unchained-scholarship","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2667\/why-is-zillowcom-sponsoring-bloodhoundblog-unchained-discover-the-answer-to-that-question-for-yourself-by-diving-for-black-pearls-and-win-a-link-on-our-sidebar-or-even-an-unchained-scholarship\/","title":{"rendered":"Why is Zillow.com sponsoring BloodhoundBlog Unchained? Discover the answer to that question for yourself by diving for Black Pearls — and win a link on our sidebar or even an Unchained scholarship"},"content":{"rendered":"

Why is Zillow.com the premier sponsor of BloodhoundBlog Unchained?<\/a> They can speak for themselves (as they have<\/a>), but my thinking all along was that they expected that we could put them in front of the kind of Realtors and lenders most likely to make the best use of the incredible software Zillow is producing.<\/p>\n

I said this yesterday in email to Drew Meyers of Zillow.com:<\/p>\n

You are at or near the kind of software “universe” that is so rich that all kinds of unexpected ideas can take root. A commendable state only nerds can appreciate, but one which can yield huge harvests of new tools.<\/p><\/blockquote>\n

I think you might have to have the geekiest turn of mind to appreciate the difference between a mere API (Application Programmer’s Interface) and a true software universe, but Zillow is the real deal — and I’ll be teaching on this point at Unchained. (I’ll make it easy, fast and fun, I promise.)<\/p>\n

The simple fact is, whatever differences BloodhoundBlog and Zillow.com might have, we are on exactly the same page for much of the hymnal: How can we leverage the incredible power of the internet for home buyers, borrowers and sellers?<\/p>\n

There are 2,338 posts on BloodhoundBlog as I write this, and many of them, perhaps the majority, are about tools, tips, tricks, tactics and techniques for Realtors and lenders. We’ve written about single-property web sites, maximum-power leveraged SEO, how loan originators can thread their way through the landmines, social marketing sites from MySpace to LinkedIn to FaceBook to Twitter. I’ve taken you step-by-step through our custom yard-sign strategy. Brian and I, with help from Tom Johnson and others, pioneered the idea Tom calls “Zestifarming.” I could go on forever — and our archives<\/a> do.<\/p>\n

And that’s the point: When you hunt with a Bloodhound, you don’t have to go everywhere the dog goes. But it’s the dog who runs down the game. Why does Zillow want to sponsor us? I think it’s because we are constantly coming up with new Web 2.0 marketing ideas.<\/p>\n

And, as I realized yesterday, that could be a good weblogging contest. Brian announced on the radio <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Why is Zillow.com the premier sponsor of BloodhoundBlog Unchained? They can speak for themselves (as they have), but my thinking all along was that they expected that we could put them in front of the kind of Realtors and lenders most likely to make the best use of the incredible software Zillow is producing. I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,25],"tags":[],"class_list":{"0":"post-2667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-zillowcom","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":2667,"position":0},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2665,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2665\/brian-brady-on-realestateradiousacom-mortgages-unchained\/","url_meta":{"origin":2667,"position":1},"title":"Brian Brady on RealEstateRadioUSA.com: Mortgages unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"Brian Brady did a half-hour interview this afternoon on RealEstateRadioUSA.com, the internet radio station for real estate. He was talking about BloodhoundBlog Unchained, but hosts Barry Cunningham and Barry Johnson also probed him about the mortgage market. To top things off, there's an extensive discussion of the \"What would David\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3076,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3076\/bloodhound-blog-unchained-social-media-marketing-conference-brought-to-you-by-zillowcom-tickets-go-to-full-price-tonight\/","url_meta":{"origin":2667,"position":2},"title":"Bloodhound Blog UNCHAINED Social Media Marketing Conference brought to you by Zillow.com tickets go to full price tonight","author":"Brian Brady","date":"May 9, 2008","format":false,"excerpt":"I met the ninety and nine today and I LOVED what I saw. The next generation of social media marketers will learn this game quickly and excel. The next paragraph is for the 50-60 new readers we have on Bloodhound Blog (thanks for coming out today). When Greg told you\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6907,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6907\/video-clips-of-redfincom-ceo-glenn-kelman-from-the-bloodhoundblog-unchained-preview-event-in-seattle\/","url_meta":{"origin":2667,"position":3},"title":"Video clips of Redfin.com CEO Glenn Kelman from the BloodhoundBlog Unchained preview event in Seattle","author":"Greg Swann","date":"February 15, 2009","format":false,"excerpt":"Marlow Harris of 360Digest.com took these clips of Redfin's Glenn Kelman as he spoke with us Thursday afternoon at Zillow.com headquarters in Seattle: Technorati Tags: BloodhoundBlog Unchained, disintermediation, real estate, real estate marketing, Redfin.com","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3081,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3081\/glenn-kelmann-is-speaking-at-bloodhound-blog-unchained-social-media-marketing-conference-brought-to-you-by-zillowcom\/","url_meta":{"origin":2667,"position":4},"title":"Glenn Kelman Is Speaking at Bloodhound Blog Unchained Social Media Marketing Conference Brought to You By Zillow.com","author":"Brian Brady","date":"May 10, 2008","format":false,"excerpt":"Let's keep our eye on the ball, folks. Glenn Kelman is coming to Phoenix. Mind you, he has every reason not to come, now. This accomplished young man could be in Seattle, San Francisco, Los Angeles, Orange County, San Diego, Boston, or our nation's capitol. He could be fighting for\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2985,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2985\/its-raining-soup-why-are-you-starving\/","url_meta":{"origin":2667,"position":5},"title":"It’s Raining Soup. Why Are You Starving?","author":"Brian Brady","date":"April 18, 2008","format":false,"excerpt":"I'm pretty stoked about our new contributor, Chris Johnson. I spoke with him yesterday about his new book, Loan Officer Survival Guide. He was amazed that the two people he cited as NOT needing the book, bought it. So... why did I buy his book? I bought it for the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2667"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2667\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}