The most powerful marketing Idea I\u2019ve heard lately is to create a separate blog for listings. I\u2019m in the process of giving area information, one area at a time on my home buyer\u2019s website\/blog with plenty of links to pertinent information.<\/p>\n
But the idea of creating a blog for each listing is something that didn\u2019t dawn on me. To tell the story of the listing<\/strong>. The 455 50th<\/sup> Street Blog! <\/strong>My provider allows categories, so I can create as many blogs as I want to create and delete them when it sells.<\/p>\n The possibilities are many \u2013 you could even have the owners write a guest post, you could fully explain the area surrounding the listing, you can place powerful photos highlighting the strong points; you can have one post that gives demographics, one post that gives comparables, and if it\u2019s an older home like many in Savannah, one post that gives the history. You can highlight in one post all the improvements, in one post talk about its energy efficiency, on and on.<\/p>\n It\u2019s a lot of work but it would be powerful and sellers would love it. Talk about rich content and Google love! It would distinguish the home and it would place it in a great position to compete in a tough market.<\/p>\n I have two new listings coming up and I\u2019m going to try this. There may be objections I haven\u2019t thought of, but I believe it would be worth the effort.<\/p>\n","protected":false},"excerpt":{"rendered":" The most powerful marketing Idea I\u2019ve heard lately is to create a separate blog for listings. I\u2019m in the process of giving area information, one area at a time on my home buyer\u2019s website\/blog with plenty of links to pertinent information. But the idea of creating a blog for each listing is something that didn\u2019t […]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[65],"class_list":{"0":"post-2668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"tag-real-estate-marketing","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1139\/passive-marketing-can-swing-sale\/","url_meta":{"origin":2668,"position":0},"title":"Passive marketing can swing sale","author":"Greg Swann","date":"March 12, 2007","format":false,"excerpt":"I was too busy doing this last week to talk about it. This is me from Friday's Arizona Republic (permanent link): \u00a0Passive marketing can swing sale How much time and effort should you expend to sell your house? The answer is simple: whatever it takes. Last week, we talked about\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2813,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2813\/listing-real-estate-the-bloodhound-way\/","url_meta":{"origin":2668,"position":1},"title":"Listing real estate the Bloodhound way: Photography","author":"Greg Swann","date":"March 21, 2008","format":false,"excerpt":"I read somewhere the other day, I forget where, about a web site for a listing that had 47 pictures. The author of the post clearly thought that was a lot of photos. Cathy organized her first batch of photos for the web site I will be building today. We\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1706,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1706\/by-owner-home-seller-is-no-match-for-a-skilled-listing-agent\/","url_meta":{"origin":2668,"position":2},"title":"By-owner home seller is no match for a skilled listing agent","author":"Greg Swann","date":"July 29, 2007","format":false,"excerpt":"This is me in Friday's Arizona Republic (permanent link): \u00a0By-owner home seller is no match for a skilled listing agent We're about to list a home for sale in a fairly pricey neighborhood, so we are very aware of our competition. We knew a similar home was ready to go\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2069,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2069\/cathys-drama-photos-from-the-whatever-it-takes-school-of-listing\/","url_meta":{"origin":2668,"position":3},"title":"Cathy’s drama: Photos from the whatever-it-takes school of listing","author":"Greg Swann","date":"October 19, 2007","format":false,"excerpt":"These are photos from the listing I was working on last night. Cathleen took all the photos for this house. I can do a house a lot faster than she can, but she comes home with photos that are just stunning. Can poetic copy sell houses? Maybe not. Custom signs?\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2518,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2518\/net-borne-buyers-create-new-burdens-for-listing-agents\/","url_meta":{"origin":2668,"position":4},"title":"Net-borne buyers create new burdens for listing agents","author":"Greg Swann","date":"January 19, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Net-borne buyers create new burdens for listing agents \"Eighty percent of buyers start their home search on the internet.\" You don't have to dig too deeply in the real estate world to unearth that statistic. There are\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":2668,"position":5},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2668"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2668\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}