The most powerful marketing Idea I\u2019ve heard lately is to create a separate blog for listings. I\u2019m in the process of giving area information, one area at a time on my home buyer\u2019s website\/blog with plenty of links to pertinent information.<\/p>\n
But the idea of creating a blog for each listing is something that didn\u2019t dawn on me. To tell the story of the listing<\/strong>. The 455 50th<\/sup> Street Blog! <\/strong>My provider allows categories, so I can create as many blogs as I want to create and delete them when it sells.<\/p>\n The possibilities are many \u2013 you could even have the owners write a guest post, you could fully explain the area surrounding the listing, you can place powerful photos highlighting the strong points; you can have one post that gives demographics, one post that gives comparables, and if it\u2019s an older home like many in Savannah, one post that gives the history. You can highlight in one post all the improvements, in one post talk about its energy efficiency, on and on.<\/p>\n It\u2019s a lot of work but it would be powerful and sellers would love it. Talk about rich content and Google love! It would distinguish the home and it would place it in a great position to compete in a tough market.<\/p>\n I have two new listings coming up and I\u2019m going to try this. There may be objections I haven\u2019t thought of, but I believe it would be worth the effort.<\/p>\n","protected":false},"excerpt":{"rendered":" The most powerful marketing Idea I\u2019ve heard lately is to create a separate blog for listings. I\u2019m in the process of giving area information, one area at a time on my home buyer\u2019s website\/blog with plenty of links to pertinent information. But the idea of creating a blog for each listing is something that didn\u2019t […]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5],"tags":[65],"class_list":["post-2668","post","type-post","status-publish","format-standard","hentry","category-marketing","category-real-estate","tag-real-estate-marketing","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":267,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/267\/upping-the-stakes-on-real-estate-listing-marketing-a-custom-weblog-on-a-custom-domain\/","url_meta":{"origin":2668,"position":0},"title":"Upping the stakes on real estate listing marketing: A custom weblog on a custom domain . . .","author":"Greg Swann","date":"August 30, 2006","format":false,"excerpt":"I'm not sure I'm understanding what Jim Kimmons is talking about. He cites an NAR article on building custom web sites on their own domains for listed homes. This we already do, and it knocks the socks off of everyone we deal with. Sockless in the high desert, Jim treads\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3262,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3262\/listing-real-estate-the-bloodhound-way-a-marketing-quiz-to-shed-light-on-the-full-value-of-the-coffee-table-books-we-make-for-our-listings\/","url_meta":{"origin":2668,"position":1},"title":"Listing real estate the Bloodhound way: A marketing quiz to shed light on the full value of the Coffee Table Books we make for our listings","author":"Greg Swann","date":"June 24, 2008","format":false,"excerpt":"I've written about the Coffee Table Books we make for some of our listings, and I talked about them briefly at BloodhoundBlog Unchained. I wanted to go into the idea in greater detail, because I think this is a case where, if you don't understand all of our thinking, you\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3261,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3261\/if-you-commit-yourself-to-delivering-a-premium-listing-trying-to-cheap-it-out-will-instruct-you-in-the-previously-unknown-23rd-immutable-law-of-marketing-anti-marketing-is-worse-than-no-marketing\/","url_meta":{"origin":2668,"position":2},"title":"If you commit yourself to delivering a premium listing, trying to cheap it out will instruct you in the previously-unknown 23rd Immutable Law of Marketing: Anti-marketing is worse than no marketing","author":"Greg Swann","date":"June 23, 2008","format":false,"excerpt":"Idea-by-idea, house-by-house, we are writing the book on the art of listing premium-priced homes for sale. The things we do are often beyond useless at lower price points, and we're not a part of the canapes and cocktails circuit where high-end homes are sold. But for executive homes, luxury homes,\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":530,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/530\/goodbye-mls-hello-craigslistcom\/","url_meta":{"origin":2668,"position":3},"title":"Goodbye, MLS. Hello, CraigsList.com . . .","author":"Greg Swann","date":"October 12, 2006","format":false,"excerpt":"We had three listings close this week, a new listing going into the MLS, we're both showing quite a bit, and we had our usual meta-projects -- plus The Carnival of Real Estate. It's been a busy week... On top of all that, we took one of Cathy's listings \"private\".\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2841,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2841\/black-pearl-marketing-minute-jeff-brown-discount-lister\/","url_meta":{"origin":2668,"position":4},"title":"Black Pearl Marketing Minute: Jeff Brown, discount lister?","author":"Greg Swann","date":"March 28, 2008","format":false,"excerpt":"The other morning, Bawldguy Jeff Brown left this note in a comment:I\u2019m jumping back into the San Diego investment property market as a lister. I\u2019ve been ignoring my home folks since late \u201803. I\u2019m gonna be offering a broadly different choice for the seller. I\u2019ll charge NO listing commission, but\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1669,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1669\/how-not-to-divorce-the-real-estate-commissions-la-buyer-figures-out-who-pays-the-commissions-but-seems-not-to-grasp-the-nature-of-the-listing-agreement\/","url_meta":{"origin":2668,"position":5},"title":"How not to divorce the real estate commissions: L.A. buyer figures out who pays the commissions but seems not to grasp the nature of the listing agreement","author":"Greg Swann","date":"July 17, 2007","format":false,"excerpt":"Via Freakonomics, the L.A. Land weblog at the Los Angeles Times has a shaggy-dog story about a buyer who came up with a brand new way to shoot herself in the foot: Pay all the commissions herself, regardless of the terms of the listing agreement and the HUD-1 procedures currently\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2668"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2668\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}