{"id":2669,"date":"2008-02-27T10:37:43","date_gmt":"2008-02-27T17:37:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2669"},"modified":"2008-02-27T23:14:43","modified_gmt":"2008-02-28T06:14:43","slug":"wanna-see-how-to-win-the-bloodhoundblog-black-pearl-divers-contest-youre-not-selling-us-youre-selling-you","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2669\/wanna-see-how-to-win-the-bloodhoundblog-black-pearl-divers-contest-youre-not-selling-us-youre-selling-you\/","title":{"rendered":"Wanna see how to win the BloodhoundBlog Black Pearl Diver’s contest? You’re not selling us<\/I>, you’re selling you<\/I> . . ."},"content":{"rendered":"

Mike Farmer wrote a sweet note this morning about using single-property weblogs in his marketing<\/a>, but his post was not an entry in the BloodhoundBlog Black Pearl Diver’s contest<\/a>.<\/p>\n

What’s the trick to writing a winning entry?<\/p>\n

Think your<\/i> benefit, not ours<\/i>.<\/p>\n

How can you write a post about an idea you first heard about here that better establishes your<\/i> competence and expertise with your readers?<\/p>\n

How about something like this?<\/p>\n

When we list your Encanto-Palmcroft home for sale, why do we give it is own custom weblog? To make sure it sells,<\/i> that’s why<\/b><\/p>\n

We’re Encanto-Palmcroft real estate specialists. A jack of all trades is master of none. But, when we list a home for sale in Encanto-Palmcroft, we always<\/i> give it its own fully-detailed custom weblog.<\/p>\n

Actually, we build a full-blown web site<\/i>, with rich color photos of everything. A floorplan. A custom Google Map of all the nearby amenities — schools, parks, shopping. We include a downloadable version of the listing sheet itself — along with the full-color flyer, the plat map, historical photos — everything we can lay our hands on.<\/p>\n

Why do go we to all that trouble?<\/p>\n

Because, along with all the other things we do to earn your business, custom weblogs sell houses<\/i>.<\/p>\n

We first heard about this idea on BloodhoundBlog<\/a>, a nuts-and-bolts weblog for real estate professionals, but we’ve added our own unique twists…<\/p><\/blockquote>\n

And like that. You go on to detail those unique twists, you sprinkle in some screenshots and links from single-property weblogs you have built for past clients. And you make your call to action.<\/p>\n

There’s more: This is a good example of how to use your most valuable keywords without being irritating. Relevance to search engines equals Title plus Headline plus Body Copy<\/a>. I have written a highly relevant post about Encanto-Palmcroft — not about BloodhoundBlog — and about our real estate practice there.<\/p>\n

You can’t win if you don’t play, but your victory is guaranteed<\/i> if you play the game this way. You might<\/i> win the scholarship to Unchained. You might<\/i> win a spot on our sidebar. But — let the dog biscuits fall where they may — you will certainly<\/i> Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mike Farmer wrote a sweet note this morning about using single-property weblogs in his marketing, but his post was not an entry in the BloodhoundBlog Black Pearl Diver’s contest. What’s the trick to writing a winning entry? Think your benefit, not ours. How can you write a post about an idea you first heard about […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,24,6,5],"tags":[],"class_list":{"0":"post-2669","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-egoism-in-action","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2704,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2704\/tick-tock-time-marches-on-at-a-bloodhounds-lanky-pace\/","url_meta":{"origin":2669,"position":0},"title":"Tick tock: Time marches on at a Bloodhound’s lanky pace","author":"Greg Swann","date":"March 5, 2008","format":false,"excerpt":"Just a reminder: The deadline for the BloodhoundBlog Black Pearl Diver\u2019s contest is tonight at midnight. Also: I will be on Real Estate Radio USA this Friday at 2:30 pm MST. I think that means 1:30\/2:30\/3:30\/4:30 pm, west to east, but you might check my math. If you miss it,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2695,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2695\/bloodhound-lit-the-art-science-and-business-of-writing-interesting-and-profitable-real-estate-weblog-posts\/","url_meta":{"origin":2669,"position":1},"title":"Bloodhound Lit: The art, science and business of writing interesting and profitable real estate weblog posts","author":"Greg Swann","date":"March 3, 2008","format":false,"excerpt":"By his good example, Kevin Warmath reminds you to get busy on your BloodhoundBlog Black Pearl Diver\u2019s contest entry. We're about to talk about writing, so let me remind you that I wrote a post on how to write a Black Pearl Diver\u2019s contest entry that advances your interests --\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2722,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2722\/do-you-want-to-know-the-best-black-pearl-of-all-when-someone-offers-you-a-valuable-jewel-show-up-to-collect-your-prize\/","url_meta":{"origin":2669,"position":2},"title":"Do you want to know the best Black Pearl of all? When someone offers you a valuable jewel, show up to collect your prize!","author":"Greg Swann","date":"March 7, 2008","format":false,"excerpt":"During the ProjectBlogger competition last Spring, I advised the contestants to enter a writing contest Problogger.com was hosting. Of all the apprentices, only Teri Lussier entered, with the result that she finished the competition with a huge number of Technorati links and a Page Rank of 4 -- truly astounding\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2667,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2667\/why-is-zillowcom-sponsoring-bloodhoundblog-unchained-discover-the-answer-to-that-question-for-yourself-by-diving-for-black-pearls-and-win-a-link-on-our-sidebar-or-even-an-unchained-scholarship\/","url_meta":{"origin":2669,"position":3},"title":"Why is Zillow.com sponsoring BloodhoundBlog Unchained? Discover the answer to that question for yourself by diving for Black Pearls — and win a link on our sidebar or even an Unchained scholarship","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"Why is Zillow.com the premier sponsor of BloodhoundBlog Unchained? They can speak for themselves (as they have), but my thinking all along was that they expected that we could put them in front of the kind of Realtors and lenders most likely to make the best use of the incredible\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17606,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17606\/overnight-news-and-all-they-will-call-you-will-be-diasporatees\/","url_meta":{"origin":2669,"position":4},"title":"Overnight News: \u2018And all they will call you will be… diasporatees…\u2019","author":"Greg Swann","date":"December 16, 2020","format":false,"excerpt":"In the rectangle described by the SR-303 and SR-202 freeways \u2013 in other words, all of Metropolitan Phoenix, the entire Valley of the Ever-Fecund Sun, from BFE to shimmering BFE \u2013 how many single-family-detached homes are Actively for sale for $200,000 or less? Zero. Call it an exodus or a\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1190,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1190\/neighborhood-level-real-estate-weblogging-traffic-is-not-about-traffic-traffic-is-about-conversions\/","url_meta":{"origin":2669,"position":5},"title":"Neighborhood-level real estate weblogging: Traffic is not about traffic, traffic is about conversions","author":"Greg Swann","date":"March 22, 2007","format":false,"excerpt":"I'm quoting from comments to BloodhoundBlog posts, so I'm not going to show the links. Brian Brady to Teri Lussier: \"Soon she'll be winning carnivals.\" Not to put any pressure on the girl, but I think this is a fine idea. Won't win us the contest, but it's a testament\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2669"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2669\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}