{"id":267,"date":"2006-08-30T08:36:51","date_gmt":"2006-08-30T15:36:51","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=267"},"modified":"2006-08-30T09:01:19","modified_gmt":"2006-08-30T16:01:19","slug":"upping-the-stakes-on-real-estate-listing-marketing-a-custom-weblog-on-a-custom-domain","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/267\/upping-the-stakes-on-real-estate-listing-marketing-a-custom-weblog-on-a-custom-domain\/","title":{"rendered":"Upping the stakes on real estate listing marketing: A custom weblog on a custom domain . . ."},"content":{"rendered":"

I’m not sure I’m understanding what Jim Kimmons is talking about<\/a>. He cites an NAR article on building custom web sites on their own domains for listed homes<\/a>. This we already do<\/a>, and it knocks the socks off of everyone we deal with. Sockless in the high desert, Jim treads off in a different direction:<\/p>\n

I think it’s a great idea, but I do it a bit differently. My custom domain names go to a blog instead of a web site. I’m pretty sure that I, and my clients, gain search engine exposure by using a blog. Also, over time, I can place new posts that will go out as RSS feeds and create new interest and search engine exposure. An interested buyer can subscribe to the blog and watch for price reductions or other announcements.<\/p><\/blockquote>\n

This is good. This fits nicely with the 4Realization that nothing Googles like a blog. It’s also a nice way to play with graphic ideas until something sings. I don’t love TypePad because of the rassafrassin’ trackbacks, but that’s a detail. I’m going to use WordPress anyway.<\/p>\n

The part that I don’t get — and I guess I don’t have to get it — is this: Jim provides a link<\/a> to an example listing weblog<\/a>. It’s custom, yes, but the domain name is not property-specific in any way that I can see. I must be missing something.<\/p>\n

For my own part, though, I am much enriched even in my bewilderment. There is a WordPress plug-in to make a post sticky — so the introductory matter I would want to stay at the top of the page will stay at the top of the page. A capital-P Page in WordPress is a hybrid construct that can work like a post, like a page full of posts or just like a stand-alone web page. In other words, the idea of WordPress as a Content Management System is easily 4Realized. Setting them up this way is more time-consuming that the procedure Jim describes, but I can leverage the labor from one to the next until I get to something I love. The Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m not sure I’m understanding what Jim Kimmons is talking about. He cites an NAR article on building custom web sites on their own domains for listed homes. This we already do, and it knocks the socks off of everyone we deal with. Sockless in the high desert, Jim treads off in a different direction: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-267","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":527,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/527\/real-estate-weblogs-and-the-google-sandbox-of-doom\/","url_meta":{"origin":267,"position":0},"title":"Real estate weblogs and the Google Sandbox of Doom . . .","author":"Greg Swann","date":"October 11, 2006","format":false,"excerpt":"I have a new domain going live tonight, the first custom web site we have done for a real estate listing built as a weblog instead of a static web site. When we talked about this before, Free the Drones wondered if custom web sites might get lost for a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7565,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7565\/nest-realty-jim-duncans-new-broker-joins-the-custom-sign-club\/","url_meta":{"origin":267,"position":1},"title":"Nest Realty, Jim Duncan’s new broker, joins the custom sign club","author":"Greg Swann","date":"March 23, 2009","format":false,"excerpt":"Long-time real estate weblogger Jim Duncan moved to a new brokerage recently -- Nest Realty. As a part of their launch, they're building custom real estate yard signs, the prototype for which you can see above. Jim asked for my thoughts on the signs, and I'm going to go into\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2658,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2658\/a-custom-weblog-can-be-your-homes-24-hour-real-estate-salesperson-on-the-world-wide-web\/","url_meta":{"origin":267,"position":2},"title":"A custom weblog can be your home’s 24-hour real estate salesperson on the world-wide web","author":"Greg Swann","date":"February 25, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0A custom weblog can be your home's 24-hour real estate salesperson on the world-wide web I have an unshakable faith in the three P's of home marketing -- Price, Preparation and Presentation. If the home is priced\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":273,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/273\/the-custom-web-site-we-built-to-sell-your-home-might-not-google-well-but-it-doesnt-have-to\/","url_meta":{"origin":267,"position":3},"title":"The custom web site we built to sell your home might not Google well — but it doesn’t have to . . .","author":"Greg Swann","date":"September 1, 2006","format":false,"excerpt":"Free the Drones, a saving and investing weblog I read every day, has a post today discussing our practice of building a custom web site for every home we list. I'm thinking that I should write on that one topic at length, because the strategy is more intricate than it\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2750,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2750\/how-do-you-get-visitors-to-come-to-your-homes-custom-weblog-shoe-leather-works-well-search-engines-not-so-much\/","url_meta":{"origin":267,"position":4},"title":"How do you get visitors to come to your home’s custom weblog? Shoe leather works well. Search engines? Not so much…","author":"Greg Swann","date":"March 11, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0How do you get visitors to come to your home's custom weblog? Shoe leather works well. Search engines? Not so much... Okay, so you've built a custom weblog to help sell your home, and you've dressed it\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6189,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6189\/mariana-wagners-custom-real-estate-signs-are-slicker-than-a-colorado-springs-sidewalk-in-december\/","url_meta":{"origin":267,"position":5},"title":"Mariana Wagner’s custom real estate signs are slicker than a Colorado Springs sidewalk in December","author":"Greg Swann","date":"December 20, 2008","format":false,"excerpt":"Look at these custom yard signs from Mariana Wagner's iTeam real estate brokerage in Colorado Springs, Colorado: Mariana reflects: \"Not exactly how yours is set up, as our wind and freezing temps make the hanging sign a disaster, but these rock. (We have installed a 1-800# on the bottom of\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}