{"id":2688,"date":"2008-03-01T00:52:30","date_gmt":"2008-03-01T07:52:30","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2688"},"modified":"2008-03-01T00:52:30","modified_gmt":"2008-03-01T07:52:30","slug":"whyd-benn-have-to-go-and-do-that","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2688\/whyd-benn-have-to-go-and-do-that\/","title":{"rendered":"Why’d Benn Have To Go And Do That?"},"content":{"rendered":"

I’m pleased that we received a hearty endorsement from Benn Rosales<\/a>, at Agent Genius, for the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow<\/a>. I’m pleased but I’m not surprised. I’m not surprised because I’ve gotten to know Benn these past six months. He’s a marketer and a fine one at that.<\/p>\n

Some bloggers doubt the utility of the content we’re discussing; I completely understand that doubt. While UNCHAINED will talk a lot about the power of the web log, it is not JUST a bloggers’ conference. UNCHAINED is a marketing conference; a social media marketing conference. Not all bloggers are marketers; they are accidental beneficiaries of the explosion of the Web 2.0 evolution.<\/p>\n

Web 2.0 is not “new”.<\/strong> Social Media Marketing started about 10-15 years ago. Interactive marketing is about engaging the consumer, using the far reach of the internet.<\/p>\n

I remember starting a Yahoo Chat room, called “Phoenix Real Estate”, in the late 90’s. It was a destination spot I hosted for consumers and professionals to share information, each night, from 9PM-10PM; I often sat alone in that “chat room”. Some nights, a real estate agent or consumer would show up to ask questions; those were the best nights. I found that Sunday nights became the best time for consumers to interact with me and limited the chat room to a scheduled weekly event.<\/p>\n

Hosted forums<\/a> were another great way to engage consumers before LinkedIn<\/a> broke onto the scene. When LinkedIn hit the net, it gave us a chance to engage the consumer on our terms. Rather than wait for an anonymous person to hit a forum or chat room, we were able to use demographic data to target certain “prospective customers”. If you’re a long-term player in this industry, LinkedIn represents a great chance to engage people in an interactive community.<\/p>\n

Myspace<\/a> offered a completely new paradigm to SMM. Here, users post personal profiles, robust with demographic data, to be “searched”. Through groups<\/a> and “friend lists” a site-specific address book can be created Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m pleased that we received a hearty endorsement from Benn Rosales, at Agent Genius, for the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. I’m pleased but I’m not surprised. I’m not surprised because I’ve gotten to know Benn these past six months. He’s a marketer and a fine one at that. […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6],"tags":[],"class_list":{"0":"post-2688","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":2688,"position":0},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3045,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3045\/louis-cammarosano-to-speak-at-the-bloodhoundblog-social-media-marketing-conference-brought-to-you-by-zillowcom\/","url_meta":{"origin":2688,"position":1},"title":"Louis Cammarosano to Speak at The BloodhoundBlog Social Media Marketing Conference brought to you by Zillow.com","author":"Brian Brady","date":"May 1, 2008","format":false,"excerpt":"What do you do with a guy who chooses to fight the lions in THEIR den? You invite him to speak at the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. That's what we did and I think you'll be pleased. Louis Cammarosano, General Manager for Home\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"louis cammarosano","src":"https:\/\/i0.wp.com\/images.homegain.com\/i\/photo\/louis_cammarosano105x139.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3138,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3138\/bloodhoundblog-unchained-social-media-marketing-conference-brought-to-you-by-zillowcom-we-start-tomorrow\/","url_meta":{"origin":2688,"position":2},"title":"BloodhoundBlog UNCHAINED Social Media Marketing Conference brought to you by Zillow.com- We start tomorrow","author":"Brian Brady","date":"May 18, 2008","format":false,"excerpt":"Today was the \"bonus day\" of UNCHAINED.\u00a0 We were delighted by the appearance of two giants: Mary Mc Knight of RSS Pieces and Russell Shaw of Number1HomeAgent. Jan O'Brien, a RE Coach with \u00a0of Prudential Americana, in Las Vegas, outlined today's \"bonus day\".\u00a0 Read her recap and get caught up.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5176,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5176\/why-bloggers-fail-to-become-top-producers\/","url_meta":{"origin":2688,"position":3},"title":"Why Bloggers Fail To Become Top Producers","author":"Brian Brady","date":"October 25, 2008","format":false,"excerpt":"I know your secret.\u00a0 Honestly...I do. You aren't knocking the ball out of the park, regardless of your blogging effort.\u00a0 You play around on Twitter, Facebook, Active Rain, and might even comment on Bloodhound Blog.\u00a0 You're probably REALLY smart and can't believe that you're having problems in business.\u00a0 I know\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3173,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3173\/brian-brady-does-a-bloodhoundblog-unchained-post-mortem-on-real-estate-radio-usa\/","url_meta":{"origin":2688,"position":4},"title":"Brian Brady does a BloodhoundBlog Unchained post-mortem on Real Estate Radio USA","author":"Greg Swann","date":"May 24, 2008","format":false,"excerpt":"I missed this when it happened: Brian Brady did a great post-mortem rundown on BloodhoundBlog Unchained on RealEstateRadioUSA.com. Brian talks about key moments at the conference and about some of the Web 2.0 ideas that we had built into the event to emphasize the points we were trying to make.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3146,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3146\/unchained-voices-video-clips-from-the-conference-and-after-hours-events-its-been-like-learning-more-than-my-brain-can-fit\/","url_meta":{"origin":2688,"position":5},"title":"Unchained voices: Video clips from the conference and after-hours events: “It’s been like learning more than my brain can fit”","author":"Greg Swann","date":"May 20, 2008","format":false,"excerpt":"BloodhoundBlog's Geno Petro: Don Reedy talking about his new venture: BloodhoundBlog's Cheryl Johnson: Brad Coy and Andy Kaufman taught a working lunch session on Twitter. Here's Brad: And here's Andy: Katherine Whiting talking about her own Web 2.0 epiphany: Teri Lussier and her posse had dinner Sunday night at Durant's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2688"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2688\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}