{"id":2691,"date":"2008-03-03T06:31:41","date_gmt":"2008-03-03T13:31:41","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2691"},"modified":"2008-03-03T06:31:41","modified_gmt":"2008-03-03T13:31:41","slug":"hate-twitter-become-a-media-mogul-with-it","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2691\/hate-twitter-become-a-media-mogul-with-it\/","title":{"rendered":"Hate Twitter ? Become A Media Mogul With It"},"content":{"rendered":"

I’m talking to Teri Lussier about Twitter, a lot. I didn’t get it until I decided to post relevant mortgage market information on the Twitter feed<\/a>. Let’s assume you HATE Twitter (or just don’t get it). Let’s assume that you don’t have the time to Tweet.<\/p>\n

Q: How can your business benefit by using Twitter? <\/strong><\/p>\n

A: Eyeballs- Be the destination place. <\/strong><\/p>\n

Think of Twitter as the television airwaves, twitter streams as “TV channels”, and your blog or website as the cable company. If you can host multiple channels (Twitter streams) on your website\/blog, you win eyeballs. More importantly, you win loyalty as the destination place for real-time, user-generated information.<\/p>\n

I’m starting an experiment, for Andy Kaufman to analyze, in his Twitter presentation at our upcoming Unchained conference. I’ll be asking input from Andy and Teri Lussier as I try this idea. The goal is to drive more traffic to my web log and become an information destination for potential customers;<\/p>\n

I want to be San Diego’s Twitter Cable Company. Here’s my plan:<\/strong><\/p>\n

1- Create a landing page for my web log (www.TwitDiego.com)<\/a> with a “channel guide” for Twitter streams,<\/p>\n

2- Evangelize the utility of Twitter as an information tool to relatively low-tech users. The Saint James Academy Parents (and faculty), The Lomas Santa Fe Country Club, The Villanova Alumni in San Diego, Pacific Beach nightlife, Gaslamp nightlife, North County restaurant reviews, The San Diego State University, RealEstate.com agents, etc, etc.<\/p>\n

3- Offer streams or “channels” to each user group.<\/p>\n

4- Market www.TwitDiego.com<\/a> to everyone I meet. I did this yesterday, at the beach, to a soccer mom. She’s setting up a Twitter account and accepted my offer of a webinar for the soccer moms<\/a>.<\/p>\n

Sit back and watch my mortgagereport profile on Twitter get more followers, my web log get more traffic, and my community grow.<\/p>\n

This is a wild hare idea. All CONSTRUCTIVE comments or suggestions are welcome.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m talking to Teri Lussier about Twitter, a lot. I didn’t get it until I decided to post relevant mortgage market information on the Twitter feed. Let’s assume you HATE Twitter (or just don’t get it). Let’s assume that you don’t have the time to Tweet. Q: How can your business benefit by using Twitter? […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6],"tags":[],"class_list":{"0":"post-2691","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2509,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2509\/yesterday-twitter-was-a-village-today-its-an-exclusive-gated-community\/","url_meta":{"origin":2691,"position":0},"title":"Yesterday Twitter was a village; today it’s an exclusive gated community","author":"Teri Lussier","date":"January 17, 2008","format":false,"excerpt":"\"Hyper-local micro-blogging\". Ya heard it here first. Let's gather the pieces: -Twitter might be a village, but real estate is local. -To create an insanely great hyper-local weblog, \"Be the community\". -In order for Twitter to be useful, you have to tweet something useful. Let's put it all together: -What\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2123,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2123\/twittering-on-a-wing-and-a-prayer\/","url_meta":{"origin":2691,"position":1},"title":"Twittering on a wing and a prayer","author":"Teri Lussier","date":"October 30, 2007","format":false,"excerpt":"I Twitter. Therefore I am? Twitter appeals to me, although I'm wondering if that makes me a Twit. It seems so Web 2.0 lite. Blogging has weight. Facebook, LinkedIn, they have some business attire to them. Twitter is just casual Friday, isn't it?","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3430,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3430\/twitter-the-high-school-musical\/","url_meta":{"origin":2691,"position":2},"title":"Twitter: The high school musical","author":"Teri Lussier","date":"July 21, 2008","format":false,"excerpt":"It's humbling to blog. You want to share your thoughts and ideas, so you do, but what sometimes happens, in my case anyway, is that eventually either experience or someone with more experience comes along, shows you the error of your ways, and suddenly you are faced with a public\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6729,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6729\/social-media-marketing-as-the-whores-of-babble-on-take-over-im-re-enrolling-at-the-old-skool-house\/","url_meta":{"origin":2691,"position":3},"title":"Social media marketing: As the Whores of Babble On take over, I’m re-enrolling at the Old Skool House","author":"Teri Lussier","date":"January 29, 2009","format":false,"excerpt":"I've changed my mind about this. I mean, I don't hate twitter, but I do hate what twitter has become. See, I have this thing about advertising. I think it's safe to say that my online reading, my television viewing and my radio listening, are driven in large part by\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3071,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3071\/twitter-as-good-as-bail-money\/","url_meta":{"origin":2691,"position":4},"title":"Twitter – as good as bail money?","author":"Eric Blackwell","date":"May 8, 2008","format":false,"excerpt":"This is going to be a really short post. I keep on promising Teri Lussier that I am going to get some serious Twittering going on in our brokerage. Truthfully, I have been too busy on all of my projects like the contest and the industry newspaper to get there.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2128,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2128\/new-media-in-plain-english-who-me\/","url_meta":{"origin":2691,"position":5},"title":"New Media in Plain English: Who me?","author":"Teri Lussier","date":"October 31, 2007","format":false,"excerpt":"We blog, we Twitter, we are on Facebook, we podcast, we digg, we stumbleupon... But can we laugh at ourselves? If not, don't go. And if you do go, don't bring the kids. It's the New Media (Dirt)bags in Plain English.","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2691"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2691\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}