{"id":2694,"date":"2008-03-02T13:13:53","date_gmt":"2008-03-02T20:13:53","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2694"},"modified":"2008-03-02T13:15:57","modified_gmt":"2008-03-02T20:15:57","slug":"day-of-the-long-tail-how-broadcasting-lost-its-chokepoint","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2694\/day-of-the-long-tail-how-broadcasting-lost-its-chokepoint\/","title":{"rendered":"Day of the Long Tail: How broadcasting lost its chokepoint"},"content":{"rendered":"

Continuing, briefly with the idea of chokepoints and the economics of abundance<\/a>:<\/p>\n

Broadcasting — radio and television — offers us a perfect example of how much bigger the economics of abundance is than mere data processing.<\/p>\n

Broadcast outlets, at their beginning, were both natural and man-made chokepoints: There were a limited number of available frequencies, and access to them was regulated by fiat of law. Cost-based chokepoints affected the other major media of the era — newspapers and magazines. This resulted in very lucrative markets for the owners of mass media outlets — and in media products that tended to be at least as dissatisfying<\/i> to consumers as they were appealing.<\/p>\n

But then three things happened:<\/p>\n

    \n
  1. Printing got a lot<\/i> more efficient, creating the era of narrowcasting in publications — not one generic bike-riding article a year in Look<\/i> magazine, but a dozen specialized monthlies just for different flavors of serious bike racers — with a dozen more for mountain biking, and a dozen more for bicycle fitness training.\n<\/li>\n
  2. As a consequence of better scientific research in electro-magnetics, electronics, signal-processing and information theory, the radio spectrum itself became much more abundantly divisible — creating still newer kinds of narrow-casting, right down to cell phones and private-network walkie-talkies.\n<\/li>\n
  3. Finally, the internet itself resulted in a massive explosion of available bandwidth in mix-and-match wired and wireless networks.<\/li>\n<\/ol>\n

    What’s the result? One of the richest businesses in the entire history of chokepoints is being disintermediated into oblivion. Sic semper tyrannosauris.<\/i><\/p>\n

    Emphasizing that, I cannot get enough of this movie:<\/p>\n

    <\/param><\/param><\/object>
    \n<\/p>\n

    Technorati Tags: blogging<\/a>, disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a>, technology<\/a><\/p>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Continuing, briefly with the idea of chokepoints and the economics of abundance: Broadcasting — radio and television — offers us a perfect example of how much bigger the economics of abundance is than mere data processing. Broadcast outlets, at their beginning, were both natural and man-made chokepoints: There were a limited number of available frequencies, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,19],"tags":[],"class_list":{"0":"post-2694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2692,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2692\/say-goodbye-to-chokepoint-charlie-in-a-world-without-walls-free-is-the-fee-of-net-economy\/","url_meta":{"origin":2694,"position":0},"title":"Say goodbye to Chokepoint Charlie: In a world without walls, free is the new green of the internet economy","author":"Greg Swann","date":"March 2, 2008","format":false,"excerpt":"I have been talking about the economics of abundance literally from Day One of BloodhoundBlog:In a subsistence culture, the work of the mind is precious and literally unsupportable. We are by now so rich that millions of people can create intellectual resources that they give away, in turn to be\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3259,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3259\/inmanically-incorrect-vendors-are-tools\/","url_meta":{"origin":2694,"position":1},"title":"Inmanically Incorrect: Vendors Are Tools","author":"Brian Brady","date":"June 23, 2008","format":false,"excerpt":"I think a little bit differently about marketing than Greg Swann does.\u00a0 Not much, but we're of slightly different mindsets.\u00a0 I'm not scared to call a name a lead, a voice on the phone a prospect, a loan applicant a borrower, and a funded loan recipient a client.\u00a0 I KNOW\u2026","rel":"","context":"In "Inmanically Incorrect"","block_context":{"text":"Inmanically Incorrect","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/inmanically-incorrect\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3137,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3137\/exposed-exposing-exposure-of-capitalisms-inherent-blessing\/","url_meta":{"origin":2694,"position":2},"title":"Exposed, Exposing & Exposure of Capitalism’s Inherent Blessing","author":"Sean Purcell","date":"May 22, 2008","format":false,"excerpt":"Unchained has wrapped up and, by all accounts, done a stand-out job\u00a0exposing Social Media Marketing and the power of the individual.\u00a0 \u00a0I was bummed I could not attend.\u00a0 Funny thing though:\u00a0if you are hungry enough you get fed anyway.\u00a0\u00a0My hunger was sated in seeing how\u00a0a democratic, capitalistic, free economy continues\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3155,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3155\/satire-is-an-evermore-difficult-and-demanding-art-why-because-the-world-around-us-is-often-so-risible-as-to-be-beyond-parody\/","url_meta":{"origin":2694,"position":3},"title":"Satire is an evermore difficult and demanding art. 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If the lesson of this is lost on you, then you missed out on the biggest piece of what we were doing\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2700,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2700\/the-all-spin-zone-the-big-news-from-the-inman-news-relaunch-is-that-much-of-the-renet-is-now-in-bed-with-brad-inman\/","url_meta":{"origin":2694,"position":4},"title":"The All-Spin Zone: The big news from the Inman News relaunch is that much of the RE.net is now in bed with Brad Inman","author":"Greg Swann","date":"March 4, 2008","format":false,"excerpt":"I had mail from a vendor just lately asking me if I might be interested in a forthcoming story. This was my reply:Just so as not to disappoint, this is the way we work: Good for consumers, agents or lenders, we eat it up. Good for the vendor, we ignore\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2798,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2798\/memo-to-eperkscom-you-idiots-shooting-yourself-in-the-foot-in-public-is-a-poor-way-to-defend-your-reputation-such-as-it-is\/","url_meta":{"origin":2694,"position":5},"title":"Memo to ePerks.com: You idiots! Trying to censor a real estate weblogger is a poor way to defend your reputation — such as it is…","author":"Greg Swann","date":"May 21, 2008","format":false,"excerpt":"[I'm kicking this back up to the top. At the time I wrote this, I thought it might be enough to make the jackasses at ePerks.com come to their senses. Apparently not. 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