{"id":2695,"date":"2008-03-03T01:38:46","date_gmt":"2008-03-03T08:38:46","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2695"},"modified":"2008-03-03T02:20:31","modified_gmt":"2008-03-03T09:20:31","slug":"bloodhound-lit-the-art-science-and-business-of-writing-interesting-and-profitable-real-estate-weblog-posts","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2695\/bloodhound-lit-the-art-science-and-business-of-writing-interesting-and-profitable-real-estate-weblog-posts\/","title":{"rendered":"Bloodhound Lit: The art, science and business of writing interesting and profitable real estate weblog posts"},"content":{"rendered":"

By his good example<\/a>, Kevin Warmath<\/a> reminds you to get busy on your BloodhoundBlog Black Pearl Diver’s contest<\/a> entry. We’re about to talk about writing, so let me<\/i> remind you that I wrote a post on how to write a Black Pearl Diver’s contest entry that advances your<\/i> interests<\/a> — and that one post is a virtual how-to on producing profitable real estate weblogging content. If you were to write nothing but mix-and-match variations on that one post format, you could produce a killer blog — interesting to read, very attractive to search engines and a reliable generator of new business.<\/p>\n

We have written a lot about writing. The truth is, we have written a lot about everything, but weblogging is a self-referential art form. Blogging about blogging is baked in the cake. The subject comes to my mind now because we were linked last week from the Guardian Unlimited<\/a>, the web site of the Daily Guardian<\/i> newspaper in London.<\/p>\n

Why them? Why us? They were linking to a preface to a Joseph Conrad novel<\/a> that I had posted as both a discussion of effective writing and as a thrilling demonstration of Conrad’s premises in action. We Google up first on Conrad’s text, which is how the Guardian found us. And that preface is truly exemplary writing advice, a breathtaking tour de force<\/i> that is its own best proof of its arguments.<\/p>\n

A few days later, I put up my own frail defense of those same arguments<\/a>:<\/p>\n

This is what Conrad was talking about<\/a>, writing to the senses, writing actions and events that feel to the reader like actual experience.<\/p><\/blockquote>\n

More:<\/p>\n

The point is to think in active, expressive verbs, and particular — granular<\/i> — nouns and adjectives, using images and metaphors to connect ideas. To write not as discourse but as exposition<\/i> — the creation of that fascinating dream-like state of hyper-reality in the reader’s mind.<\/p><\/blockquote>\n

There is a sense in which this is about writing as art, but the other way of looking at things is to see all<\/i> works of the minds as expressions of the artist within. Sometimes a grocery list is just a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By his good example, Kevin Warmath reminds you to get busy on your BloodhoundBlog Black Pearl Diver’s contest entry. We’re about to talk about writing, so let me remind you that I wrote a post on how to write a Black Pearl Diver’s contest entry that advances your interests — and that one post is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,29,6,5],"tags":[],"class_list":{"0":"post-2695","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-group-therapy","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2669,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2669\/wanna-see-how-to-win-the-bloodhoundblog-black-pearl-divers-contest-youre-not-selling-us-youre-selling-you\/","url_meta":{"origin":2695,"position":0},"title":"Wanna see how to win the BloodhoundBlog Black Pearl Diver’s contest? You’re not selling us, you’re selling you . . .","author":"Greg Swann","date":"February 27, 2008","format":false,"excerpt":"Mike Farmer wrote a sweet note this morning about using single-property weblogs in his marketing, but his post was not an entry in the BloodhoundBlog Black Pearl Diver\u2019s contest. What's the trick to writing a winning entry? Think your benefit, not ours. How can you write a post about an\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2704,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2704\/tick-tock-time-marches-on-at-a-bloodhounds-lanky-pace\/","url_meta":{"origin":2695,"position":1},"title":"Tick tock: Time marches on at a Bloodhound’s lanky pace","author":"Greg Swann","date":"March 5, 2008","format":false,"excerpt":"Just a reminder: The deadline for the BloodhoundBlog Black Pearl Diver\u2019s contest is tonight at midnight. Also: I will be on Real Estate Radio USA this Friday at 2:30 pm MST. I think that means 1:30\/2:30\/3:30\/4:30 pm, west to east, but you might check my math. If you miss it,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2722,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2722\/do-you-want-to-know-the-best-black-pearl-of-all-when-someone-offers-you-a-valuable-jewel-show-up-to-collect-your-prize\/","url_meta":{"origin":2695,"position":2},"title":"Do you want to know the best Black Pearl of all? When someone offers you a valuable jewel, show up to collect your prize!","author":"Greg Swann","date":"March 7, 2008","format":false,"excerpt":"During the ProjectBlogger competition last Spring, I advised the contestants to enter a writing contest Problogger.com was hosting. Of all the apprentices, only Teri Lussier entered, with the result that she finished the competition with a huge number of Technorati links and a Page Rank of 4 -- truly astounding\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2667,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2667\/why-is-zillowcom-sponsoring-bloodhoundblog-unchained-discover-the-answer-to-that-question-for-yourself-by-diving-for-black-pearls-and-win-a-link-on-our-sidebar-or-even-an-unchained-scholarship\/","url_meta":{"origin":2695,"position":3},"title":"Why is Zillow.com sponsoring BloodhoundBlog Unchained? Discover the answer to that question for yourself by diving for Black Pearls — and win a link on our sidebar or even an Unchained scholarship","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"Why is Zillow.com the premier sponsor of BloodhoundBlog Unchained? They can speak for themselves (as they have), but my thinking all along was that they expected that we could put them in front of the kind of Realtors and lenders most likely to make the best use of the incredible\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17606,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17606\/overnight-news-and-all-they-will-call-you-will-be-diasporatees\/","url_meta":{"origin":2695,"position":4},"title":"Overnight News: \u2018And all they will call you will be… diasporatees…\u2019","author":"Greg Swann","date":"December 16, 2020","format":false,"excerpt":"In the rectangle described by the SR-303 and SR-202 freeways \u2013 in other words, all of Metropolitan Phoenix, the entire Valley of the Ever-Fecund Sun, from BFE to shimmering BFE \u2013 how many single-family-detached homes are Actively for sale for $200,000 or less? Zero. Call it an exodus or a\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1753,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1753\/black-pearls-two-practical-uses-for-video-in-real-estate-marketing\/","url_meta":{"origin":2695,"position":5},"title":"Black Pearls: Two practical uses for video in real estate marketing","author":"Greg Swann","date":"August 6, 2007","format":false,"excerpt":"Someday soon I'm going to write a post with a title like \"Why all available real estate video solutions suck eggs.\" Here's the one-word summary as a teaser: Bandwidth. In the mean time, here are two ways of using video in real estate marketing that are actually useful and practical\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2695"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2695\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}