{"id":2700,"date":"2008-03-04T00:01:16","date_gmt":"2008-03-04T07:01:16","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2700"},"modified":"2008-07-21T07:47:39","modified_gmt":"2008-07-21T14:47:39","slug":"the-all-spin-zone-the-big-news-from-the-inman-news-relaunch-is-that-much-of-the-renet-is-now-in-bed-with-brad-inman","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2700\/the-all-spin-zone-the-big-news-from-the-inman-news-relaunch-is-that-much-of-the-renet-is-now-in-bed-with-brad-inman\/","title":{"rendered":"The All-Spin Zone: The big news from the Inman News relaunch is that much of the RE.net is now in bed with Brad Inman"},"content":{"rendered":"

I had mail from a vendor just lately asking me if I might be interested in a forthcoming story. This was my reply:<\/p>\n

Just so as not to disappoint, this is the way we work:<\/p>\n

Good for consumers, agents or lenders, we eat it up.<\/p>\n

Good for the vendor, we ignore it.<\/p>\n

I should think this would be obvious, but much of the RE.net has gone into pure PR mode — more high-fives than your kid’s soccer match — so I just wanted to be clear.<\/p><\/blockquote>\n

As evidence of this phenomenon, witness the fawning coverage for Inman News’ relaunch<\/a> this weekend. For all the hype, what actually happened was that they moved the furniture, and gave everything a coat of paint — hardly earth-shaking events.<\/p>\n

Interestingly, it’s still a for-pay site, but, as far as I can tell, the “news” is now free. Here’s an unencrypted telegram from Secret Agent Slobbering Dog to Brad Inman: Regulating access to the news was the chokepoint. No one should pay for ordinary information<\/a> — mostly regurgitated vendor press releases, just like Realtor<\/i> magazine. But no sane person has any reason to pay a hundred-and-fifty bucks a year for an official Inman News sippee cup.<\/p>\n

Of course, while everyone else was fawning over that boffo furniture-moving job, we were talking about strangling the last of the chokepoints in the twenty-first century marketplace<\/a>. Oddly enough, we have the idea that what is important is what is important to you<\/i> — not to the people we have drinks with — or hope someday to have drinks with.<\/p>\n

My take is that people can crave affection or admiration or companionship entirely too much. The same goes for prestige. What makes real weblogging work — and what makes most corporate or commercial or vendor blogging fail — comes down to spin, juice, PR. You either shun it or you embrace it, and there really isn’t any middle ground. It’s a nice thing that Inman News did a little sweeping up. But that ain’t news.<\/p>\n

On the other hand, there is ample room in these events to draw inferences. BloodhoundBlog has nothing to gain or lose. I set it Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I had mail from a vendor just lately asking me if I might be interested in a forthcoming story. This was my reply: Just so as not to disappoint, this is the way we work: Good for consumers, agents or lenders, we eat it up. Good for the vendor, we ignore it. I should think […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,174,6,5],"tags":[],"class_list":{"0":"post-2700","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-inmanically-incorrect","9":"category-marketing","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3412,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3412\/bearing-the-sacred-mantle-of-insolence-in-the-parliament-of-whores-win-a-free-set-of-bloodhoundblog-unchained-dvds-in-the-just-exactly-how-dumb-are-you-realtor-scam-of-the-week-contest\/","url_meta":{"origin":2700,"position":0},"title":"Bearing the sacred mantle of insolence in the Parliament of Whores: Win one of two free sets of BloodhoundBlog Unchained DVDs in “The just-exactly-how-dumb-are-you Realtor-scam of the week” contest!","author":"Greg Swann","date":"July 21, 2008","format":false,"excerpt":"Q: What's the difference between cows and Realtors? A: When they get the urge to be milked, cows don't fly to trade shows at their own expense, wandering from booth to booth with their udders out.Well. I certainly feel vindicated. The RSSPieces clusterfrolic is further proof of the advice I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2004,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2004\/who-is-the-most-influential-real-estate-weblogger-in-the-renet-beyond-all-contest-or-doubt-its-dustin-luther\/","url_meta":{"origin":2700,"position":1},"title":"Who is the most influential real estate weblogger in the RE.net? Beyond all contest or doubt, it’s Dustin Luther","author":"Greg Swann","date":"October 4, 2007","format":false,"excerpt":"This is me in a comment at Todd Carpenter's REMBEX Blog Fiesta:Not to be too contrarian, but this is all Old Testament. None of these people meant anything to me when I was building BloodhoundBlog. If influence means creating the RE.net as we know it, Dustin Luther is the New\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1082,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1082\/the-odysseus-medal-inmans-real-estate-weblogging-coverage\/","url_meta":{"origin":2700,"position":2},"title":"The Odysseus Medal: Inman’s real estate weblogging coverage","author":"Greg Swann","date":"February 26, 2007","format":false,"excerpt":"(I was going to award The Cheez-Whiz Prize to Google's applications suite, but I decided not to bother. I do think it's silly to go from centralized processing to distributed processing and then back to centralized processing, but I can understand why people might do just about anything to get\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":863,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/863\/trade-or-trade-shows-the-business-of-real-estate-is-transacted-face-to-face\/","url_meta":{"origin":2700,"position":3},"title":"Trade or trade shows? The business of real estate is transacted face-to-face . . .","author":"Greg Swann","date":"January 7, 2007","format":false,"excerpt":"The RE.net is abuzz about this week's Inman's Real Estate Connect in New York, but the coming week owns an embarrassment of trade show riches. Also on tap this week: The Consumer Electronics Show in Las Vegas. And, best of all: The Macworld Conference and Expo in San Francisco. These\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1178,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1178\/more-of-the-same-war-from-a-different-combatant\/","url_meta":{"origin":2700,"position":4},"title":"More of the same war from a different combatant","author":"Greg Swann","date":"March 20, 2007","format":false,"excerpt":"In vino veritas. These RE.net sites were sideswiped:Sellsius (twice) The Real Estate Tomato (twice) NELA live BloodhoundBlog (twice) The Future of Real Estate Marketing Mike's Corner Rain City Guide REMBEX Inman News Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1417,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1417\/caesars-wife-in-the-agora-why-i-am-disconnecting-from-bloggers-connect\/","url_meta":{"origin":2700,"position":5},"title":"Caesar’s Wife in the Agora: Why I am disconnecting from Blogger’s Connect","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Through the good offices of Jimmy Tomatoes, I found out today that I am cashing in on BloodhoundBlog. How? By means of my membership in the Amazon Affiliates program, which pumps something less than twenty cents a day into our coffers. I've talked about this before, but clearly mere talk\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2700"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2700\/revisions"}],"predecessor-version":[{"id":3411,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2700\/revisions\/3411"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}