{"id":2701,"date":"2008-03-04T01:01:01","date_gmt":"2008-03-04T08:01:01","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2701"},"modified":"2008-03-04T01:20:40","modified_gmt":"2008-03-04T08:20:40","slug":"redfincom-builds-new-listing-oversight-tools-for-sellers","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2701\/redfincom-builds-new-listing-oversight-tools-for-sellers\/","title":{"rendered":"Redfin.com builds new listing oversight tools for sellers"},"content":{"rendered":"<p>Here&#8217;s the news, snipped to the quick:<\/p>\n<blockquote><p>Online real estate broker Redfin Corporation today released Redfin Listing Metrics, a dashboard for Redfin&#8217;s listing customers to analyze neighborhood inventory trends and recent sales, and to compare their listing&#8217;s online traffic to that of other listings in the neighborhood.<\/p><\/blockquote>\n<p>That sounds slick, doesn&#8217;t it? A Redfin listing is a hybrid between a full-service listing and a for-sale-by-owner. This new software is a hybrid, too. On the one hand, Redfin is providing real-time access to information you <i>wish<\/i> you were getting to your sellers once a week. On the other, the Seattle start-up clearly intends for sellers to micro-manage their own listings:<\/p>\n<blockquote><p>The Listing Metrics dashboard, currently available only to Redfin listing customers, graphs how key marketing and pricing trends change day to day and week to week:<\/p>\n<ul>\n<li>Online traffic to the listing on Redfin.com as compared to the neighborhood average, so Redfin customers can determine if their listing is competing for online buyers&#8217; attention;\n<\/li>\n<li>Sources of online traffic to the listing on Redfin.com, so Redfin sellers can evaluate the effectiveness of promoting their listing on other sites;\n<\/li>\n<li>The number of competing broker-listed properties in the neighborhood, so Redfin customers can evaluate supply and demand to determine if pricing conditions are changing; and\n<\/li>\n<li>The average days on market for broker-listed properties in the neighborhood, so Redfin customers can determine if their property is taking too long to sell.<\/li>\n<\/ul>\n<p>The dashboard also provides an overview of nearby similar listings, so Redfin sellers can compare their listing&#8217;s pricing, photos and amenities to those of its competition, and an overview of recently sold properties in the neighborhood, so Redfin sellers can evaluate closing prices as well as listing prices. Using the dashboard, Redfin customers can also schedule and promote open houses.<\/p><\/blockquote>\n<p>Okayfine. Few blessings come to us unmixed. Sellers will surely like the greater control, even though an experienced lister might try &#8212; and fail &#8212; to warn them about the unhappy consequences of &#8220;over-marketing&#8221; a listing. But, guess what? Their house, their money, their risk. Redfin might not be giving sellers what you or I might think they really <i>need<\/i>, but it is proving itself <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2701\/redfincom-builds-new-listing-oversight-tools-for-sellers\/#more-2701\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s the news, snipped to the quick: Online real estate broker Redfin Corporation today released Redfin Listing Metrics, a dashboard for Redfin&#8217;s listing customers to analyze neighborhood inventory trends and recent sales, and to compare their listing&#8217;s online traffic to that of other listings in the neighborhood. That sounds slick, doesn&#8217;t it? A Redfin listing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,27,19],"tags":[],"class_list":{"0":"post-2701","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-redfincom","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":19138,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/19138\/redfin-runs-out-of-other-brokers-agents-to-milk-resolves-to-milk-its-own-instead\/","url_meta":{"origin":2701,"position":0},"title":"Redfin runs out of other brokers&#8217; agents to milk, resolves to milk its own, instead.","author":"Greg Swann","date":"October 26, 2023","format":false,"excerpt":"\u201cThere are two real estate brokerage business models: Selling houses or milking agents. Redfin yearns to discover that it can't do either.\u201d \u2013Greg\u00a0Swann I've spent much of this month documenting how ineptly Redfin.com lists homes for sale. It wasn't something I set out to do. I've been dour about them\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2023\/10\/Screen-Shot-2023-10-23-at-8.16.39-AM.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2553,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2553\/big-news-ignore-all-that-fine-print-tear-through-all-that-red-tape-redfincom-supports-safari-at-last\/","url_meta":{"origin":2701,"position":1},"title":"Big News: Ignore all that fine print, tear through all that red tape &#8212; Redfin.com supports Safari at last!","author":"Greg Swann","date":"January 30, 2008","format":false,"excerpt":"Oh, wait, that's not the big news from Redfin.com. In fact, I reported the really big news last night:Redfin will either make money or it won\u2019t, and, in the long run, if it endures into a long run, it will become more like traditional real estate even as traditional real\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":289,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/289\/detailing-the-mechanics-of-the-redfin-cost-shift\/","url_meta":{"origin":2701,"position":2},"title":"Detailing the mechanics of the Redfin cost shift . . .","author":"Greg Swann","date":"September 5, 2006","format":false,"excerpt":"Taking on the New York Times' fawning coverage of Redfin.com, Jim Kimmons at Transforming Real Estate details the details behind the cooperation\/compensation model of real estate brokerage:The contention that the listing agent should be pleased to show an \"eager buyer\" the home when they come with no agent is just\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1671,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1671\/redfin-cops-another-12-million-raising-investors-stake-in-the-discount-realtybot-to-40000-per-closed-transaction\/","url_meta":{"origin":2701,"position":3},"title":"Redfin cops another $12 million, raising investors&#8217; stake in the discount realty.bot to $40,000 per closed transaction","author":"Greg Swann","date":"July 17, 2007","format":false,"excerpt":"The indefatigable John Cook:Redfin has raised an additional $12 million in venture funding, money that the Seattle discount real estate broker will use to enhance its Web site and expand into new markets. First up for Redfin are the Washington D.C and Baltimore areas, which are being unveiled today. Next\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13008,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13008\/batting-averages-for-listing-agents\/","url_meta":{"origin":2701,"position":4},"title":"Batting Averages for Listing Agents","author":"Glenn Kelman","date":"August 16, 2010","format":false,"excerpt":"Redfin just published MLS data from seven counties across the U.S. on the likelihood that a listing activated in 2009 sold by August of 2010. It turns out that the listing agent got a sale 47% of the time, a number that seemed surprisingly low to us, particularly since staging,\u2026","rel":"","context":"In &quot;Redfin.com&quot;","block_context":{"text":"Redfin.com","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/redfincom\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1422,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1422\/60-minutes-delivers-400-hits-in-sixty-minutes\/","url_meta":{"origin":2701,"position":5},"title":"60 Minutes&#8217; Redfin.com story delivers 400 hits in 60 minutes flat . . .","author":"Greg Swann","date":"May 13, 2007","format":false,"excerpt":"Who says the old media is dead? In the hour just ended, Redfin.com's Real Estate Consumer's Bill of Rights: A wolf in sheepskin clothing had over 400 hits from organic search. Just think what might happen if the NAR made reasoned arguments instead of trying to club reality into shape\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2701"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2701\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}