{"id":2703,"date":"2008-03-05T06:24:48","date_gmt":"2008-03-05T13:24:48","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2703"},"modified":"2008-03-05T06:24:48","modified_gmt":"2008-03-05T13:24:48","slug":"warning-satire-ahead-real-estate-therapy-the-new-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2703\/warning-satire-ahead-real-estate-therapy-the-new-marketing-strategy\/","title":{"rendered":"Warning: Satire Ahead — Real Estate Therapy, The New Marketing Strategy"},"content":{"rendered":"

I read this HUH!<\/a>\u00a0this morning and\u00a0immediately smirked. I suppose I’m jaded having worked in a psych-related field where I saw for years every burp and fart psychologized by some frisky Ph.D. or another.\u00a0I told a\u00a0co-worker once that the co-dependency crowd had effectively covered every conceivable form of behavior as a symptom of co-dependency, therefore destroying the meaning of their concern.<\/p>\n

But then I began thinking that maybe we need to bring psychology into real estate, especially after the trauma from the last few years.<\/p>\n

Real estate therapist (RET): Why are you afraid to lower the price of your home?<\/strong><\/p>\n

Seller: I’m not afraid, it’s just that…it’s…uh…it’s<\/strong><\/p>\n

RET: It will make you feel\u00a0less than?<\/strong><\/p>\n

Seller: Maybe,\u00a0I mean it’s a smaller price, and I just\u00a0think…well…you know my neighbor has a large price…and I…uh<\/strong><\/p>\n

RET: You might be experiencing price envy.<\/strong><\/p>\n

Because now we’ll soon be seeing sellers entering treatment with\u00a0PTSD, and perhaps we can help them before they hit bottom. We need to get to the\u00a0source of their emotional turmoil. When your seller starts avoiding his emotional pain by asking about open houses and marketing strategy, stare deep into his eyes and ask:<\/p>\n

But how do you feeeeel about your house not selling?<\/strong><\/p>\n

Allow the seller to express his\/her feelings while you remain silent looking as thoughtful as possible. Say “ummm, I see” every so often.<\/p>\n

Ask the seller if\u00a0his mother\u00a0nurtured him when he was young — let him know you are there for him and it’s okay to cry.\u00a0<\/p>\n

Let’s say you’re working with a buyer, a young lady\u00a0who keeps making lowball offers beause she’s heard it’s a buyer’s market, but she’s being unrealistic and seems to relish attempting to make the seller suffer. Delve into her relationship with her father. Her father may have been an overbearing, emotionally-detached authoritarian, and the buyer may be trying to get attention and revenge by projecting her deep-seated resentments and pain\u00a0onto the seller.<\/p>\n

Allow her a safe place to vent her resentments, maybe a park, after you gently bring this transference to light.<\/p>\n

Yes, real estate psychology, it’s time to start the healing process. When sellers and buyers over-react, let them know you understand that real estate transactions Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I read this HUH!\u00a0this morning and\u00a0immediately smirked. I suppose I’m jaded having worked in a psych-related field where I saw for years every burp and fart psychologized by some frisky Ph.D. or another.\u00a0I told a\u00a0co-worker once that the co-dependency crowd had effectively covered every conceivable form of behavior as a symptom of co-dependency, therefore destroying […]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,6,5],"tags":[72],"class_list":{"0":"post-2703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-marketing","8":"category-real-estate","9":"tag-real-estate-humor","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":435,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/435\/blogoff-post-58-dont-tell-buyers-agent-your-reason-for-selling\/","url_meta":{"origin":2703,"position":0},"title":"Blogoff Post #58: Don’t tell buyer’s agent your reason for selling . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is another favorite from my Arizona Republic column:\"My goodness! This house is gorgeous. I don't know how you can bear to leave it.\" That's me talking to a seller - while I'm in the home representing buyers. It sounds like an innocuous remark, effusive small-talk, but what I'm doing\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2650,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2650\/has-web-20-failed-you\/","url_meta":{"origin":2703,"position":1},"title":"Has Web 2.0 Failed YOU?","author":"Brian Brady","date":"February 24, 2008","format":false,"excerpt":"Louis Cammarosano, of Home Gain, outlines his theory about the failed promise of RE2.0. He offers four thoughts to back up his premise: 1- Success has been marginal. 2- It's TOO consumer-centric and neglects the real estate professional (I'm still trying to understand how the anonymous presentation from real estate\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2905,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2905\/ask-the-broker-what-relationships-must-be-disclosed-in-a-real-estate-transaction-and-what-are-the-consequences-if-they-arent\/","url_meta":{"origin":2703,"position":2},"title":"Ask the Broker: What relationships must be disclosed in a real estate transaction, and what are the consequences if they aren’t?","author":"Greg Swann","date":"April 5, 2008","format":false,"excerpt":"We haven't done one of these in a while. We get a lot of really good questions, but, for most of them, the answer is the same: \"You need to talk to a really good real estate attorney in your jurisdiction.\" This one is different, with a couple of interesting\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2179,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2179\/a-consumers-guide-to-the-divorced-real-estate-commission-why-buyers-and-sellers-each-paying-for-their-own-representation-is-the-most-significant-reform-that-can-be-made-today-in-residential-real-estat\/","url_meta":{"origin":2703,"position":3},"title":"A consumer’s guide to the divorced real estate commission: Why buyers and sellers each paying for their own representation is the most significant reform that can be made today in residential real estate","author":"Greg Swann","date":"November 7, 2007","format":false,"excerpt":"Part I: How we got into this mess in the first place Can we be straight with each other? I'm not a soft and subtle kind of guy, and my working assumption is that you are sick to death of being hustled -- handled -- lied to. We yammer all\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":530,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/530\/goodbye-mls-hello-craigslistcom\/","url_meta":{"origin":2703,"position":4},"title":"Goodbye, MLS. Hello, CraigsList.com . . .","author":"Greg Swann","date":"October 12, 2006","format":false,"excerpt":"We had three listings close this week, a new listing going into the MLS, we're both showing quite a bit, and we had our usual meta-projects -- plus The Carnival of Real Estate. It's been a busy week... On top of all that, we took one of Cathy's listings \"private\".\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":948,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/948\/recent-refinancing-can-make-selling-a-house-costly\/","url_meta":{"origin":2703,"position":5},"title":"Recent refinancing can make selling a house costly","author":"Greg Swann","date":"January 26, 2007","format":false,"excerpt":"This is me in this morning's Arizona Republic (permanent link). \u00a0Recent refinancing can make selling a house costly A buyer e-mailed me a question about a house she might be interested in. At first glance, it looked promising: A newer west-side home in good condition. The price wasn't awful, maybe\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2703"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2703\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}