{"id":2706,"date":"2008-03-06T00:03:23","date_gmt":"2008-03-06T07:03:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2706"},"modified":"2008-03-06T00:03:23","modified_gmt":"2008-03-06T07:03:23","slug":"unchained-increasing-your-at-bats-seeing-your-own-gold","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2706\/unchained-increasing-your-at-bats-seeing-your-own-gold\/","title":{"rendered":"Unchained: Increasing Your At-Bats — Seeing Your Own Gold"},"content":{"rendered":"

I’ll be speaking at Unchained — sharing what I’ve learned about creating new business through my online efforts. This post is about marketing. BawldGuy Marketing<\/em> might just be the oxymoronic phrase of the year. \ud83d\ude42 <\/p>\n

I’ve never understood the finer points of marketing. It takes a different kinda mind than the one with which I was gifted. (At least Mom said it was a gift.) There is a definite science to it. It’s hard to deny there’s also a certain art to successful marketing. To those who are good at it, I offer my profound respect. <\/p>\n

Over the years we learn a bit as we watch the marketing masters. (The next original marketing thought I have will be the first.) I don’t think I’m all that in marketing, ‘cuz clearly that just ain’t the case. <\/p>\n

I’m Japan.<\/strong><\/p>\n

They don’t produce many original products — they take a product or idea and put their spin on it<\/em>. They see their own gold<\/strong> in others’ ideas.<\/p>\n

Although I certainly lay no claim to making particular marketing ideas better, (a laughable concept if ever there was one) I do reshape them to fit my company’s agenda<\/em>. What may not work for me as originally designed<\/em>, works like gangbusters when tweaked juuuust a little bit. Sometimes I just extract one extraneous factor from a major marketing concept.<\/p>\n

Here’s an example taken from my own personal WayBack Machine<\/em>. <\/p>\n

About 20 years ago I began sending out targeted letters to local investors. Original, huh? Anyway, the results were OK, calls were coming in and business was being done. However it wasn’t delivering the results for which I’d hoped. Then one day I remembered a book I’d read, written by a local guy who’d transitioned from a totally unrelated industry into investment real estate. He wasn’t sending letters.<\/strong> He was cold calling — except he added his own twist. <\/p>\n

I adopted his new twist, but into my letters, not phone calls. The results were unexpected. What was this brilliant new angle? He simply took pictures of the properties whose owners he was calling. The owner would be politely trying to get Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’ll be speaking at Unchained — sharing what I’ve learned about creating new business through my online efforts. This post is about marketing. BawldGuy Marketing might just be the oxymoronic phrase of the year. \ud83d\ude42 I’ve never understood the finer points of marketing. It takes a different kinda mind than the one with which I […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-2706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3807,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3807\/unchained-melodies-take-five\/","url_meta":{"origin":2706,"position":0},"title":"Unchained melodies: Take Five","author":"Greg Swann","date":"August 7, 2008","format":false,"excerpt":"I'm with John Rowles -- and then some -- on the true, mostly unrealized, power of branding in real estate. I've been meaning to write about it, but I'm sick for the second time this summer, and it's left me beyond stupid at the end of the business day. Other\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3051,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3051\/unchained-podcatcher-may-12-2008\/","url_meta":{"origin":2706,"position":1},"title":"UNCHAINED PodCatcher: May 12, 2008","author":"Brian Brady","date":"May 12, 2008","format":false,"excerpt":"I'm going to start offering a little update on BloodhoundBlog. I've been spending a bunch of time listening to podcasts about social media marketing, to prepare for UNCHAINED. I thought I'd start sharing a few of them with you. Here is what I listened to, last week: Real Estate Radio\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3045,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3045\/louis-cammarosano-to-speak-at-the-bloodhoundblog-social-media-marketing-conference-brought-to-you-by-zillowcom\/","url_meta":{"origin":2706,"position":2},"title":"Louis Cammarosano to Speak at The BloodhoundBlog Social Media Marketing Conference brought to you by Zillow.com","author":"Brian Brady","date":"May 1, 2008","format":false,"excerpt":"What do you do with a guy who chooses to fight the lions in THEIR den? You invite him to speak at the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. That's what we did and I think you'll be pleased. Louis Cammarosano, General Manager for Home\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"louis cammarosano","src":"https:\/\/i0.wp.com\/images.homegain.com\/i\/photo\/louis_cammarosano105x139.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2688,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2688\/whyd-benn-have-to-go-and-do-that\/","url_meta":{"origin":2706,"position":3},"title":"Why’d Benn Have To Go And Do That?","author":"Brian Brady","date":"March 1, 2008","format":false,"excerpt":"I'm pleased that we received a hearty endorsement from Benn Rosales, at Agent Genius, for the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. I'm pleased but I'm not surprised. I'm not surprised because I've gotten to know Benn these past six months. He's a marketer and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3316,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3316\/video-from-the-bloodhoundblog-unchained-dvds-introduction-to-the-way-of-the-farmer\/","url_meta":{"origin":2706,"position":4},"title":"Video from the BloodhoundBlog Unchained DVDs: Introduction to The Way of the Farmer","author":"Greg Swann","date":"July 2, 2008","format":false,"excerpt":"We got the manufactured BloodhoundBlog Unchained DVDs on Monday. I've been watching them as I work at my desk in order to approve the manufacturing job. Believe it or not, this is first I have seen of this video. It was shot to tape at the event, we had it\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15359,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15359\/a-peek-inside-the-unchained-conference-part-4-of-5\/","url_meta":{"origin":2706,"position":5},"title":"A Peek Inside the Unchained Conference (Part 4 of 5)","author":"Sean Purcell","date":"November 17, 2011","format":false,"excerpt":"Mr. Brady took us on a wild tour of email marketing, Hollywood movies and secrets to converting that prospect into a client.","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2706"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2706\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}