{"id":2724,"date":"2008-03-08T08:24:07","date_gmt":"2008-03-08T15:24:07","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2724"},"modified":"2008-03-08T08:45:52","modified_gmt":"2008-03-08T15:45:52","slug":"real-estate-web-20-epiphany-thanks-to-kevin-kelly","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2724\/real-estate-web-20-epiphany-thanks-to-kevin-kelly\/","title":{"rendered":"Real Estate Web 2.0: Epiphany — Thanks To Kevin Kelly"},"content":{"rendered":"

Reading Kevin Kelly’s post again created a fire storm of\u00a0epiphanies as I relate his generative points to RE\u00a0web 2.0.<\/p>\n

http:\/\/www.kk.org\/thetechnium\/archives\/2008\/01\/better_than_fre.php<\/font><\/u><\/a>
\nI will take his ideas and twist them a bit to meet my purposes. First, the ideas of “copy<\/strong>” – in a sense all RE sites are a copy of one another — plenty of listings to look at. What makes one more valuable than the other is the “generatives<\/strong>“. I see the free copy stage as the beginning, but just the bare beginning – bang bang bang, site site site – popping up here, there and over there. Now we are entering the generative stage and this is where it gets interesting, where winners\u00a0joke and losers yell \u201cDEAL!\u201d.<\/p>\n

Kelly listed eight generatives, with the first being “immediacy<\/strong>“. This is a little vague, but to me it’s related to constant innovation, getting ideas out to the consumer, and being the first to experiment with new ideas. One thing I liked about my website provider Point2Agent<\/a>\u00a0was its “immediacy” with press releases coming out on a\u00a0regular basis of new ideas and functions and plans. Now it’s lagging, and whoever achieves immediacy will outshine them. There\u2019s a lot to be said for being there, being present, being vital and creative. Zillow<\/a> is doing a great job with immediacy, and lately Homegain<\/a> has shown a gift for immediacy. As for my own site, I need to “be there”, be vital.<\/p>\n

The next generative is “personalization” <\/strong>and this is something I’ve written about ad nauseum. To me, it’s the Big Key to success with Web 2.0. Adding value by personalizing your offer opens the great door that few go through. Kelly writes:<\/p>\n

“It is deeply generative because it is iterative and time consuming. You can’t copy the personalization that a relationship represents. Marketers call that “stickiness” because it means both sides of the relationship are stuck (invested) in this generative asset, and will be reluctant to switch and start over.” <\/strong><\/p>\n

Nothing is truer. Once the generative process of personailzation begins, a relationship is borne between provider and user. It\u2019s time consuming, and this is what makes it valuable. It’s one of Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Kevin Kelly’s post again created a fire storm of\u00a0epiphanies as I relate his generative points to RE\u00a0web 2.0. http:\/\/www.kk.org\/thetechnium\/archives\/2008\/01\/better_than_fre.php I will take his ideas and twist them a bit to meet my purposes. First, the ideas of “copy” – in a sense all RE sites are a copy of one another — plenty of […]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,5,10],"tags":[83,82],"class_list":{"0":"post-2724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-general","7":"category-real-estate","8":"category-realty-reality","9":"tag-renet","10":"tag-real-estate-web-20","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5709,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5709\/rethinking-real-estate-web-20\/","url_meta":{"origin":2724,"position":0},"title":"Rethinking Real Estate Web 2.0","author":"Thomas Hall","date":"November 20, 2008","format":false,"excerpt":"What do consumers want? I believe this question has been asked ten times to Sunday as it relates to real estate. I recently read Marc Davison's recent blog post at 1000Watt Blog summarizing the results of that exact question, What do Consumers Want?.\u00a0 The report, commissioned by Keller Williams, was\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3139\/kevin-wilhelm-on-the-first-day-of-bloodhoundblog-unchained-today-was-the-first-day-which-was-meant-to-be-a-bonus-day-but-if-it-ended-today-it-would-be-worth-the-money-period\/","url_meta":{"origin":2724,"position":1},"title":"Kevin Wilhelm on the first day of BloodhoundBlog Unchained: “Today was the first day, which was meant to be a bonus day. But if it ended today, it would be worth the money, period.”","author":"Greg Swann","date":"May 18, 2008","format":false,"excerpt":"We planned these video clips as a way of communicating Web 2.0 ideas by effecting Web 2.0 ideas. Kevin Wilhelm, shown below, seems to make our point for us: Here's Bloodhound Teri Lussier, Saturday night, after a long flight and a day in the desert: Real estate coach Jan O'Brien\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1985,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1985\/the-odysseus-medal-competition-the-long-list\/","url_meta":{"origin":2724,"position":2},"title":"The Odysseus Medal competition — The long list","author":"Greg Swann","date":"September 30, 2007","format":false,"excerpt":"We had a lot of news this week, some tragic, some comical. All of it and then some is represented here. This is \"the long list\" -- the total list of nominees that made the cut to be considered for the short list, the nominees available for voting for The\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1986,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1986\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-nominated-posts-is-open\/","url_meta":{"origin":2724,"position":3},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"September 30, 2007","format":false,"excerpt":"This was a great week. It wasn't easy getting to a short list of twenty nominees, and I think it's going to be particularly tough to pick an ultimate winner. I can't imagine it will be any easier for you to vote for the People's Choice Award. What gets a\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2023,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2023\/web-20-catching-a-virus-at-the-local-dance\/","url_meta":{"origin":2724,"position":4},"title":"Web 2.0: Catching a virus at the local dance","author":"Teri Lussier","date":"October 10, 2007","format":false,"excerpt":"\u00a0 Pardon my gushing: I\u00a0adore the Bloodhounds. It's a honor, and yeah still a shock, to see my goofy real estate picture on the contributor's panel, but\u00a0I\u00a0sometimes wonder what unique thing I can bring to the Bloodhound table. I'm not a top producer, I\u2019m not the world\u2019s most opinionated blogger,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2466,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2466\/attention-loudoun-county-tax-assessor-todd-kaufman-and-friends\/","url_meta":{"origin":2724,"position":5},"title":"Attention Loudoun County Tax Assessor Todd Kaufman and friends:","author":"Greg Swann","date":"January 3, 2008","format":false,"excerpt":"We see you. For inlookers: What's all the fuss about? And: What happens if you bet wrong in the Brave New World of Web 2.0? Google doom... More: Here come the big dogs:Any citizen of the United States of America can, and should demand a \"redress of grievance\" from Government,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2724"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2724\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}