{"id":2728,"date":"2008-03-10T10:08:33","date_gmt":"2008-03-10T17:08:33","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2728"},"modified":"2008-03-10T11:14:20","modified_gmt":"2008-03-10T18:14:20","slug":"hyper-local-blogs-mr-pursell-youre-officially-outed","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2728\/hyper-local-blogs-mr-pursell-youre-officially-outed\/","title":{"rendered":"Hyper-Local Blogs — Mr. Purcell? You’re Officially Outed"},"content":{"rendered":"

Last Friday an agent and fellow blogger wrote a post about hyper-local blogs. Spencer Barron<\/a> decided the subject needed a Devil’s Advocate. His post was a fair one. I commented then called Spencer. His most salient comment was this — “I’m still looking in vain for the agent out their dominating with a hyper-local blog.” (paraphrased wildly) There are already those out there who claim to have one, and are do well with it, very well. I disagree however with their assertion the blog their maintaining is a bona fide hyper-local. I’m a purist on this subject, and not only drink the Kool-Aide but mix it. \ud83d\ude42<\/p>\n

Last October I wrote a piece on hyper-local blogs<\/a>. I essentially claimed outside of owning a printing press with the original plate for $100 bills, that was one of the best ways to earn money as a real estate agent. I haven’t changed my mind. In fact, Brian Brady introduced me to another local San Diego real estate guy — Sean Purcell.<\/a> Turns out Sean’s office is just down the street from my satellite office. (I allow them to bill themselves as Starbucks, but they know the real scoop.) \ud83d\ude42<\/p>\n

So we’ve met a few times now. Sean is technologically ahead of anywhere I ever hope to be. I like him, among other reasons ‘cuz he agrees with my thinking on hyper-local blogs. <\/p>\n

While at lunch I told him I thought the first agent who set up 4-5 hyper-local blogs in La Mesa, a San Diego suburb, would print money<\/em>. After some back and forth he totally agreed. <\/p>\n

Fast forward to the other day. We’d met for coffee and were revisiting our above mentioned conversation. And that’s when he did it. He said he was gonna launch the La Mesa blogs himself.<\/strong> He said it while looking me right in the eyes. He never even blinked. <\/p>\n

After that we went back and forth about how to cordon off the different neighborhoods based upon our local knowledge of the city. It’s not a large city — its population is about 50,000. The blogs won’t cover every single Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Last Friday an agent and fellow blogger wrote a post about hyper-local blogs. Spencer Barron decided the subject needed a Devil’s Advocate. His post was a fair one. I commented then called Spencer. His most salient comment was this — “I’m still looking in vain for the agent out their dominating with a hyper-local blog.” […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,10],"tags":[],"class_list":{"0":"post-2728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2637,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2637\/like-a-dog-with-a-bone-vindicated-by-a-super-star-hyper-local-blogs-rock\/","url_meta":{"origin":2728,"position":0},"title":"Like a Dog With a Bone — Vindicated By a Super Star — Hyper-Local Blogs Rock","author":"Jeff Brown","date":"February 22, 2008","format":false,"excerpt":"No less than Seth Godin has now come out and said it's the only way to go. Even went as far as telling agents to quit otherwise. :) Seriously, take a look at what I'm talking about. Yeah, yeah -- I know Greg already beat me to it. So what?\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1226,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1226\/going-local-why-not-go-hyper-local\/","url_meta":{"origin":2728,"position":1},"title":"Going local? Why not go hyper-local?","author":"Greg Swann","date":"March 27, 2007","format":false,"excerpt":"Todd Carpenter at Inman News Blog:A real estate agent's idea of local my not be local enough. I mean really local. Not a state, not a metro area, not even a single city. Go hyper-local. Every real estate agent should have a prospect farm. You mail out newsletters to just\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2074,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2074\/the-hyper-local-farm-ii-my-ferrari-blows-the-doors-off-your-vw\/","url_meta":{"origin":2728,"position":2},"title":"The Hyper-Local Farm II — My Ferrari Blows the Doors Off Your VW","author":"Jeff Brown","date":"October 24, 2007","format":false,"excerpt":"Prologue: My initial post on this subject, was widely read, and seemed to generate responses on one side or the other, not many in the middle. That makes sense. One commenter came at me full throttle, remaining civil, detailing why, a hyper-local farm not only wouldn't work, but wouldn't be\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2509,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2509\/yesterday-twitter-was-a-village-today-its-an-exclusive-gated-community\/","url_meta":{"origin":2728,"position":3},"title":"Yesterday Twitter was a village; today it’s an exclusive gated community","author":"Teri Lussier","date":"January 17, 2008","format":false,"excerpt":"\"Hyper-local micro-blogging\". Ya heard it here first. Let's gather the pieces: -Twitter might be a village, but real estate is local. -To create an insanely great hyper-local weblog, \"Be the community\". -In order for Twitter to be useful, you have to tweet something useful. Let's put it all together: -What\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2285\/weblogging-without-chains-a-bloodhoundblog-unchained-introduction-to-viral-hyper-specific-real-estate-weblogging\/","url_meta":{"origin":2728,"position":4},"title":"Weblogging without chains: A BloodhoundBlog Unchained introductory podcast to viral, hyper-specific real estate weblogging","author":"Greg Swann","date":"November 28, 2007","format":false,"excerpt":"The podcast linked below is a piece of a conversation Brian Brady and I had today about styles of real estate weblogging that make sense in the onrushing world of social media marketing. Brian cites a post of mine from the first of this year, Think globally, blog locally: If\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1720,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1720\/someday-soon-coldwell-banker-agents-wont-even-have-to-leave-home-to-ignore-hyper-local-social-media-reporting-tools\/","url_meta":{"origin":2728,"position":5},"title":"Someday soon, Coldwell Banker agents won’t even have to leave home to ignore hyper-local social media reporting tools","author":"Greg Swann","date":"August 1, 2007","format":false,"excerpt":"As the first little bit of news to come out of Inman Connect (I ignored all the spam I got last week), Coldwell Banker announces that it is coming up with its very own hyper-local rate-a-rock social media web site. Called SpotIt, the technology is being developed with OnBoard, a\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2728"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2728\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}