{"id":273,"date":"2006-09-01T08:36:48","date_gmt":"2006-09-01T15:36:48","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=273"},"modified":"2006-09-04T10:07:12","modified_gmt":"2006-09-04T17:07:12","slug":"the-custom-web-site-we-built-to-sell-your-home-might-not-google-well-but-it-doesnt-have-to","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/273\/the-custom-web-site-we-built-to-sell-your-home-might-not-google-well-but-it-doesnt-have-to\/","title":{"rendered":"The custom web site we built to sell your home might not Google well — but it doesn’t have to . . ."},"content":{"rendered":"

Free the Drones<\/a>, a saving and investing weblog I read every day, has a post today discussing our practice of building a custom web site for every home we list<\/a>. I’m thinking that I should write on that one topic at length, because the strategy is more intricate than it might seem at first glance. For now, I want to address the caveats raised by Free the Drones:<\/p>\n

When I searched for 1102 West Culver St in Google, the website doesn’t come up in the top 50. In fact, the Bloodhound Realty Blog only comes up at number ten with a mention of the street address in the text. What’s the deal?<\/p><\/blockquote>\n

The problem is the word “St”, which Google might just as well throw away. Search<\/a> these<\/a> three<\/a> for contrast.<\/p>\n

It might be the Google Sandbox<\/p><\/blockquote>\n

I don’t think there is one. If there is, the penalty is measured in days, not months.<\/p>\n

It would be a lot better for [that page’s title] to be “1102 West Culver St., Phoenix, AZ”<\/p><\/blockquote>\n

Absolutely right. We do it that way now. (This site was built in January.) We do each page within the site with the headline from that page, as well.<\/p>\n

What would I do instead? I’d have a subpage about the house on the main Bloodhound Realty site, buy the domain “http:\/\/www.1101westculverst.com,” and then do a 301 Redirect, which is a way of sending anyone who types in that web site to the subpage you created. That way you can advertise the house as having its own site, and anyone who tries to go to it will be sent automatically to the place on your site that’s about the house.<\/p><\/blockquote>\n

This might make sense if you were selling your own home, and if you only had one page of content. We are building canonical web sites about the homes we sell. One of their very important purposes is to capture the listing for that one home again and again, every time it sells.<\/p>\n

The caveat is that you’re going to have to do your own advertising – getting people to know about your site through something like Google is Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Free the Drones, a saving and investing weblog I read every day, has a post today discussing our practice of building a custom web site for every home we list. I’m thinking that I should write on that one topic at length, because the strategy is more intricate than it might seem at first glance. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":527,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/527\/real-estate-weblogs-and-the-google-sandbox-of-doom\/","url_meta":{"origin":273,"position":0},"title":"Real estate weblogs and the Google Sandbox of Doom . . .","author":"Greg Swann","date":"October 11, 2006","format":false,"excerpt":"I have a new domain going live tonight, the first custom web site we have done for a real estate listing built as a weblog instead of a static web site. When we talked about this before, Free the Drones wondered if custom web sites might get lost for a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":538,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/538\/thinking-outside-the-sandbox-paradise-found-again-for-now\/","url_meta":{"origin":273,"position":1},"title":"Thinking outside the sandbox: Paradise found again, for now . . .","author":"Greg Swann","date":"October 14, 2006","format":false,"excerpt":"Okay, I'm officially flummoxed. I've been sand-boxed, sand-bagged, sand-blasted, quick-sanded and burnished to the Olde World Glow of Burled Walnut: My searches are back, kindasorta. Not as many results as I had before, and not the same sequence. The heavy-hitter on \"214 South 122nd Av\" is BloodhoundBlog, but my reference\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2696,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2696\/dress-up-that-custom-weblog-youve-built-to-help-sell-your-home\/","url_meta":{"origin":273,"position":2},"title":"Dress up that custom weblog you’ve built to help sell your home","author":"Greg Swann","date":"March 3, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Dress up that custom weblog you've built to help sell your home Last week we built a custom weblog to help you sell your home. This week, let's dress it up a little. Some of the things\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5615,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5615\/part-2-of-4-tracking-goals-in-google-docs\/","url_meta":{"origin":273,"position":3},"title":"Part 2 of 4: Tracking Goals in google Docs.","author":"Chris Johnson","date":"November 17, 2008","format":false,"excerpt":"Setting goals: whatever gets measured gets improved. So, if we want to get after it, live a life of splendor, we want to track some of our inputs, the 2.0 way. It's lightweight, it's custom, and it utterly rocks. We want to track stuff so we live in reality. Ask\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2462,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2462\/speaking-in-tongues-just-for-cheryl-johnson-building-content-rich-custom-web-sites-in-php\/","url_meta":{"origin":273,"position":4},"title":"Speaking in tongues just for Cheryl Johnson: Building content-rich custom web sites in PHP","author":"Greg Swann","date":"January 2, 2008","format":false,"excerpt":"The deafening clamor in my mailbox suggests that almost nobody is interested in what I have to say about using PHP to automate weblog and web site content creation. That's actually a good sign, in the sense that automated web site creation is one of the key tools we use\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10364,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10364\/google-places-is-a-national-real-estate-search-engine-not-so-much\/","url_meta":{"origin":273,"position":5},"title":"“Google Places” is a “National Real Estate Search Engine”? Not so much.","author":"John Rowles","date":"November 20, 2009","format":false,"excerpt":"...at least not yet. On Sept 24th when the Google Blog announcement of Google Places was posted, there was no mention of Place Pages for Real Estate: \"A Place Page is a webpage for every place in the world, organizing all the relevant information about it. 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