{"id":2763,"date":"2008-03-13T20:36:39","date_gmt":"2008-03-14T03:36:39","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2763"},"modified":"2008-03-13T20:36:39","modified_gmt":"2008-03-14T03:36:39","slug":"earned-media","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2763\/earned-media\/","title":{"rendered":"Earned Media."},"content":{"rendered":"

I was working late tonight and listening to the Hugh Hewitt show<\/a> ( a habit of mine) and was enjoying a new segment of his about entrepreneurs and small business when I heard those two words. I knew then and there that I was going to be working even later. This time on a blog post. <\/p>\n

Hugh’s guest was a young man just starting a music instruction business and they promised to get around how he marketed without a budget per se’. They never made it there (although Craig’s List was tantalizingly mentioned) and the next caller to his talk show inquired further stating that she “really wanted to know how to do it”. Hugh replied (paraphrased) that today’s guerrilla marketing was mostly Earned Media<\/strong> and much of it online.<\/p>\n

I thought quickly about what it is that we do. I thought of all the real estate agents and mortgage professionals out there, struggling to set themselves apart from the rest. Everyday we grapple with how to expand our reach and serve more customers, with the end goal of financial gain in the process.<\/p>\n

Our marketing campaigns, however strategically complex (or not), derive their exposure from either the expense of time, money or a combination of the two. They are the two arbiters that determine the exposure that we generate for our businesses. Simple as that.<\/p>\n

Blogging is Earned Media. The glory of the internet is that it affords the little guy \/ gal the ability to compete for eyeballs, minds and hearts in a marketing world that used to be dominated by the sheer force of money. This new found freedom to market using Earned Media is a good thing. It is more available now than ever.<\/p>\n

Earned media is fun. The other day our little blogging group in our office got a pretty good laugh. A couple of the charter members of our team, Jon and Jennifer Karlen (Jon goes by the handle “Malok” online – a throwback from his online gaming days) got a pretty interesting voice mail regarding their horse farms blog. Here’s how it went:<\/p>\n

“Umm…yeah…this is XXXX from Bloomberg Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I was working late tonight and listening to the Hugh Hewitt show ( a habit of mine) and was enjoying a new segment of his about entrepreneurs and small business when I heard those two words. I knew then and there that I was going to be working even later. This time on a blog […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-2763","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":17142,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17142\/just-enough-cinema-at-home-the-just-enough-real-estate-movie\/","url_meta":{"origin":2763,"position":0},"title":"Just-enough-cinema at home: The just-enough-real-estate movie.","author":"Greg Swann","date":"September 25, 2020","format":false,"excerpt":"There is a trend in American cinema over the past dozen years, a product of divorce-culture, that we call the just-enough-dad movie. Like this: Single-mom of overmothered beta nerd barely tolerates her teenage son learning masculine frame from her disreputable, curmudgeonly neighbor. The yarn is always a benedy: In Act\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/lslr-480x270.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2309,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2309\/blogging-is-dead\/","url_meta":{"origin":2763,"position":1},"title":"Blogging is dead?","author":"Greg Swann","date":"December 2, 2007","format":false,"excerpt":"Hugh Macleod:I guess my point is, if you're one of these people considering giving up on blogging in exchange for paying more attention to Facebook, Twitter, YouTube and MySpace, or whatever they throw at us mere mortals, bear in mind you are giving up on something rather unique and wonderful.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2311,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2311\/what-the-brat-pack-reads-an-easter-egg-in-the-my-way-video\/","url_meta":{"origin":2763,"position":2},"title":"What the Brat Pack reads: An Easter Egg in the My Way video","author":"Greg Swann","date":"December 3, 2007","format":false,"excerpt":"Cathy caught this this morning: Hugh Hewitt's book Blog has been Photoshopped into the hands of Frank, Dino and Sammy. Any other Easter Eggs in that video? Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1853,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1853\/flashed-cards-if-you-want-any-more-salesmanship-than-this-youll-have-to-make-an-appointment\/","url_meta":{"origin":2763,"position":3},"title":"Flashed cards: If you want any more salesmanship than this, you’ll have to make an appointment","author":"Greg Swann","date":"August 25, 2007","format":false,"excerpt":"Michael Wurzer brings us this:I just had my business cards changed a few weeks ago to highlight the FBS Blog on the back\/front. This is a tame rip-off of Hugh MacLeod's blog cards. Publicizing the weblog is sweet, but what Michael is showing us is the businessman's business card --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2339,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2339\/are-bloggers-and-social-media-getting-too-much-credit-in-search-engines\/","url_meta":{"origin":2763,"position":4},"title":"Are Bloggers and Social Media getting too much credit in Search Engines?","author":"Eric Blackwell","date":"December 7, 2007","format":false,"excerpt":"I am sitting in Las Vegas right now at the close of PubCon, a Search Engine marketing conference produced by Webmasterworld. I am tired (exhausted actually), but very satisfied with the past few days and what I have learned and who I have been able to get to know better.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":594,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/594\/what-word-needs-to-get-out\/","url_meta":{"origin":2763,"position":5},"title":"What word needs to get out?","author":"Russell Shaw","date":"November 3, 2006","format":false,"excerpt":"Thank you, Greg! That was such a flattering (and nice) introduction - now I have to eventually write something useful or at least interesting or I've let you down. I really appreciate you making room for me like this here on your blog - that is very generous of you\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2763"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2763\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}