{"id":2772,"date":"2008-03-14T22:34:53","date_gmt":"2008-03-15T05:34:53","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2772"},"modified":"2008-03-14T22:38:41","modified_gmt":"2008-03-15T05:38:41","slug":"what-could-be-dumber-than-sticking-a-flash-widget-on-your-real-estate-weblog-how-about-sicking-two-flash-gadgets-there-instead","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2772\/what-could-be-dumber-than-sticking-a-flash-widget-on-your-real-estate-weblog-how-about-sicking-two-flash-gadgets-there-instead\/","title":{"rendered":"What could be dumber than sticking a Flash widget on your real estate weblog? How about sicking two Flash gadgets there instead?"},"content":{"rendered":"

I don’t know what to do. Friedrich Nietzsche said, “It is not my function to be a fly swatter.” And yet every time I turn around I find myself reading abject nonsense from technology vendors who have never in their lives sold real estate — who have never sold much of anything but hot air.<\/p>\n

Should I just wince and move on to the next article in my feed reader? Or do I have a duty to point out obvious, bone-headed errors, so that y’all don’t repeat them, not knowing they are errors?<\/p>\n

I sat on this one earlier today, but it just keeps bugging me. If you think I’m being mean for calling the author out, all I can think of to say is, “Dang!” I myself never, ever forget the ninety-and-nine<\/a>. If I can spare just one person one dumb mistake, I’ll call that a win and ignore everything else.<\/p>\n

So: Joel Burslem’s advice to build single-property widgets is truly bad counsel<\/a>. The future of real estate weblogging is not widgets, and widgets are not valuable replacements for single-property websites.<\/p>\n

First: Off-site resources are bad, m’kaaaay? If you watch where your pages drag when they are loading, you will see that your problems are almost always the result of calls you are making to other servers. In this context, it doesn’t matter if you are calling Flash, Javascript, PHP, PERL or plain vanilla HTML. What matters most is that the other servers you are calling often will not work as quickly as your<\/i> server. Even if those servers are very sprightly, there are still going to be delays from hand-shaking. Flash and Javascript can madly exacerbate these problems, since they require processing power in the client computer also. As cool as the free stuff you can get from vendors can seem to you, much of it is white noise, at best, of absolutely no benefit to advancing your marketing message. And if those widgets, gizmos and gadgets are slowing down your pages, they are acting against<\/i> your marketing objectives — by coming between you and your clients.<\/p>\n

Second: Flash and Javascript do not search. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I don’t know what to do. Friedrich Nietzsche said, “It is not my function to be a fly swatter.” And yet every time I turn around I find myself reading abject nonsense from technology vendors who have never in their lives sold real estate — who have never sold much of anything but hot air. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,26,6,5,19],"tags":[],"class_list":{"0":"post-2772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-lending","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":227,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/227\/what-is-not-broken-in-real-life-real-estate\/","url_meta":{"origin":2772,"position":0},"title":"What is NOT broken in real-life real estate?","author":"Greg Swann","date":"August 20, 2006","format":false,"excerpt":"Continuing from a comment from Ardell:You live in a world where everyone pretty much HAS to be a Realtor to sell residential real estate, as I did for most of my career.That may be true right now, I don't know for sure. I know there are non-NAR members who have\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2297,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2297\/bloodhoundrealty-after-dark-illuminating-our-yard-signs\/","url_meta":{"origin":2772,"position":1},"title":"BloodhoundRealty after dark: Illuminating our yard signs","author":"Greg Swann","date":"December 1, 2007","format":false,"excerpt":"The trouble with trade shows is the shopportunities. I can restrain myself, by Cathy can be suggestible. Jeff Brown had been talking to me about after-dark lights for our yard signs, but it wasn't until StarPower, when Cathy saw the product offered by ListingLight.com, that we bought into the idea:\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13993,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13993\/just-be-yourself\/","url_meta":{"origin":2772,"position":2},"title":"Just be yourself","author":"Robert Worthington","date":"January 16, 2011","format":false,"excerpt":"If you believe in not siding with any party in an\u00a0attempt to remain neutral, please stop reading.\u00a0 This post is a post that has been on my mind which is\u00a0about being yourself and doing what makes you happy.\u00a0 I was 22 when I bought my first home.\u00a0 My parents told\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":280,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/280\/trends-are-changing-daily-is-that-real-estate-news-or-a-weather-report\/","url_meta":{"origin":2772,"position":3},"title":"“Trends are changing daily” — is that real estate news or a weather report?","author":"Greg Swann","date":"September 3, 2006","format":false,"excerpt":"\"Trends are changing daily,\" says Catherine Reagor in her column in the Arizona Republic. Was I a younger man, I might trouble myself to wonder about a \"trend\" that lasts less than a day. But I am older, by now, and wiser, and sick to death of picking on Catherine\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1629,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1629\/the-iphone-is-excellent-but-its-missing-features-give-laptop-computers-a-reprieve-for-now\/","url_meta":{"origin":2772,"position":4},"title":"The iPhone is excellent, but its missing features give laptop computers a reprieve — for now","author":"Greg Swann","date":"July 4, 2007","format":false,"excerpt":"That's an enlarged image from BloodhoundBlog on the iPhone. Cathy and I spent about an hour yesterday at the Apple Store at the Fashion Show Mall toying with demo units. We're rarely early-adopters, so we have no exigent plans to switch, but the phone is a lot of fun to\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18596,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18596\/overnight-news-dunning-kruger-real-estate-when-you-dont-have-a-need-we-dont-have-a-clue\/","url_meta":{"origin":2772,"position":5},"title":"Overnight News: Dunning-Kruger Real Estate: \u201cWhen you don\u2019t have a need, we don\u2019t have a\u00a0clue!\u201d","author":"Greg Swann","date":"November 13, 2021","format":false,"excerpt":"I am enduringly annoyed by the iBuyers. You may have noticed. The most significant factor in Zillow's ignominious retreat from iBuying is that it was entirely a Dunning-Kruger exercise: Rich Barton and his devoted team of seven-figure eggheads actively and persistently refused to learn anything about real estate brokerage. 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