{"id":2786,"date":"2008-03-17T05:05:05","date_gmt":"2008-03-17T12:05:05","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2786"},"modified":"2008-03-16T20:50:28","modified_gmt":"2008-03-17T03:50:28","slug":"how-to-use-engenu-to-support-your-blog-posts-about-homes-you-would-like-to-sell-to-build-single-property-web-sites-and-to-achieve-total-global-hyper-local-long-tail-search-domination","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2786\/how-to-use-engenu-to-support-your-blog-posts-about-homes-you-would-like-to-sell-to-build-single-property-web-sites-and-to-achieve-total-global-hyper-local-long-tail-search-domination\/","title":{"rendered":"How to use engenu to reinforce your blog posts about listed homes you would like to sell, to build single-property web sites, and to achieve total global hyper-local long-tail search domination"},"content":{"rendered":"

This is my response to a comment that Jennifer Castillo left on my post about the benefits of blogging about real estate listings you would like to sell<\/a>.<\/p>\n

Jennifer said:<\/p>\n

My questions to you arise from this quote of yours, “For each house you preview, build an engenu page. That way you can show all the photos, captioned as needed, if someone wants to see everything. You can also link to appropriate offsite resources. This engenu page will be a permanent asset in your inventory of on-line content.”<\/p>\n

Being a total n00b in this business I am very excited about what you have written in this particular post. My question to you is how do I build an engenu page? I have a blog at wordpress so can this even be done with my existing blog? Do I need any particular software?<\/p><\/blockquote>\n

Hi, Jennifer. I like your weblog<\/a>. You have en eye for striking images.<\/p>\n

engenu is software written by me. It runs on Apache web servers, or it will once I release it. It’s all but finished, but I keep finding small things I want to change. I’ll be releasing it as a public beta shortly.<\/p>\n

I’ve written about engenu on BloodhoundBlog<\/a>. In that post, I talk about a house we know and love. Cathy blogged about that house<\/a>, and her weblog post linked back to the engenu site I built for 101 West Seminole Drive<\/a>.<\/p>\n

That’s an illustration of how you can use engenu to support a weblog post about a house. The post can highlight the features and photos you are interested in talking about, then you can link back to you engenu site for the folks who want to see everything. The post and the engenu site are mutually-reinforcing, both in terms of immediate marketing and in future long-tail search results<\/a>.<\/p>\n

The point of all this is that engenu permits ordinary people to build rich, elaborate, highly searchable web sites very quickly and without knowing any HTML or other coding languages<\/a>. If you do know how to code, you can build almost anything you want<\/a>, but the kind of sites we build every day to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is my response to a comment that Jennifer Castillo left on my post about the benefits of blogging about real estate listings you would like to sell. Jennifer said: My questions to you arise from this quote of yours, “For each house you preview, build an engenu page. That way you can show all […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,9,5,19],"tags":[],"class_list":{"0":"post-2786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-photography","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3006,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3006\/engenu-public-beta-test-goes-live-if-you-want-to-explore-the-software-bloodhoundrealtycom-uses-to-build-our-web-pages-and-web-sites-this-is-you-opportunity-to-deploy-engenu-on-your-own-web-server\/","url_meta":{"origin":2786,"position":0},"title":"engenu public beta test goes live: If you want to explore the software BloodhoundRealty.com uses to build our web pages and web sites, this is your opportunity to deploy engenu on your own web server","author":"Greg Swann","date":"April 22, 2008","format":false,"excerpt":"I've been talking about engenu for a couple of months now. This is the software that BloodhoundRealty.com uses to build single property web sites for our listings and other web pages and web sites that we use to communicate with clients and vendors. Our belief is that the language of\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6662,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6662\/selling-real-estate-the-engenu-way-because-i-can-make-content-rich-web-sites-so-easily-i-can-make-my-points-more-convincingly\/","url_meta":{"origin":2786,"position":1},"title":"Selling real estate the engenu way: Because I can make content-rich web sites so easily, I can make my points more convincingly","author":"Greg Swann","date":"January 21, 2009","format":false,"excerpt":"Can premium rental homes in suburban Phoenix throw off positive cash-flow at 75% of market rents? An investor asked me that question the other day. It's an academic problem, really, a matter of costing out typical homes to see how they perform under that scenario. I can do that much\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7031,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7031\/podcast-installing-engenu-on-multiple-domains\/","url_meta":{"origin":2786,"position":2},"title":"Podcast: Installing engenu on multiple domains","author":"Greg Swann","date":"February 22, 2009","format":false,"excerpt":"Linked below is a recording of a conversation Scott Cowan and I had last night about installing engenu on multiple domains. Cliff's Notes: Each domain needs its own copies of the engenu folder and the engenuComponents folder, including a separate copy of engenupageDex.bin. The advantage is that each different domain\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7036,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7036\/podcast-building-your-own-custom-engenu-skins\/","url_meta":{"origin":2786,"position":3},"title":"Podcast: Building your own custom engenu skins","author":"Greg Swann","date":"February 23, 2009","format":false,"excerpt":"This is the second installment from my conversation Saturday night with Scott Cowan. In the podcast linked below, we discuss the procedure to be followed in order to build your own custom engenu skin. What's a \"skin\"? It's simply the visual theme for a particular engenu installation. If you work\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7158,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7158\/engenu-epiphany-1-folders-become-pages\/","url_meta":{"origin":2786,"position":4},"title":"engenu Epiphany #1: Folders become pages","author":"Cheryl Johnson","date":"February 26, 2009","format":false,"excerpt":"When I saw this a few days ago on BHB, I was not sure I could come up with anything \"helpful\". Like most folks, when I first looked at engenu last year, I just didn't \"get\" it.\u00a0 In fact, I didn't \"get\"\u00a0 it until just yesterday when I decided to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7300,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7300\/engenu-epiphany-2-a-hierarchy-of-folders-becomes-a-hierachy-of-pages-becomes-a-functional-web-site\/","url_meta":{"origin":2786,"position":5},"title":"engenu Epiphany #2: A hierarchy of Folders becomes a hierachy of Pages becomes a functional web site","author":"Cheryl Johnson","date":"March 4, 2009","format":false,"excerpt":"I drafted this\u00a0article a few days ago, before Greg posted\u00a0his video demo of engenu.\u00a0 Coincidentally, I think my post here serves as a pretty good introduction to the engenu functions that are covered in the video. I like Greg's description of\u00a0 engenu's functionality here.\u00a0 (About two thirds of the way\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2786"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2786\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}