{"id":2791,"date":"2008-03-17T17:32:14","date_gmt":"2008-03-18T00:32:14","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2791"},"modified":"2008-03-17T17:32:14","modified_gmt":"2008-03-18T00:32:14","slug":"unchained-the-way-of-the-hunter","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2791\/unchained-the-way-of-the-hunter\/","title":{"rendered":"UNCHAINED: The Way of the Hunter"},"content":{"rendered":"

The BloodhoundBlog UNCHAINED Social Media Marketing Conference, brought to you by Zillow, was referenced by Teri Lussier, last night<\/a>.<\/p>\n

Greg Swann outlined his session, The Way of the Farmer<\/strong>:<\/p>\n

Day 1, Class 2: The Way of the Farmer, dominating the Long Tail to dominate your farm <\/strong>Six 20-minute segments:<\/p>\n

Segment 1 \u2014 Listing strong to farm strong
\nSegment 2 \u2014 Building single-property web sites
\nSegment 3 \u2014 Using engenu to dominate the long tail
\nSegment 4 \u2014 Zestifarming to dominate Zillow
\nSegment 5 \u2014 Blogging listings with engenu
\nSegment 6 \u2014 Belly-to-belly farming the Web 2.0 way<\/p><\/blockquote>\n

Here’s my session, Day 1, Class 1: The Way of the Hunter<\/strong>:<\/p>\n

1- Why Ubiquity Works<\/p>\n

2- Setting Traps- Sites that Can Expose You To Consumers
\na- LinkedIn
\nb- Yahoo
\nc- MySpace
\nd- Facebook
\ne- Zillow
\nf- Trulia
\ng- Active Rain
\nh- You Tube
\ng- Gather<\/p>\n

3- Baiting the Traps- providing relevant consumer content to match up with the community<\/p>\n

4- Building a Community- getting eyeballs that keep coming back<\/p>\n

5- Getting commitment- how to convert engaged consumers to permission based marketing participants<\/p>\n

6- Channel marketing- building a referral network online<\/p><\/blockquote>\n

There’s our first morning for you. 4.5 hours of intense classroom work. We’ll have an accompanying workbook for all attendees and everyone will get a DVD of the event.<\/p>\n

Keep in mind that the price is still discounted at $199. <\/a><\/p>\n

I’ve heard tons of criticism about our pricing strategy; everyone remarks that we’re not charging enough<\/strong>. Greg and I recognize that 2008 is hardly a banner year for most folks. We further recognize that now, more than ever, practitioners need to learn about how to rework their marketing efforts to be more in line with consumer behavior.<\/p>\n

Unchained is going to be a business saver for many folks; jump on the discounted conference fee<\/a> while it lasts.<\/p>\n

<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The BloodhoundBlog UNCHAINED Social Media Marketing Conference, brought to you by Zillow, was referenced by Teri Lussier, last night. Greg Swann outlined his session, The Way of the Farmer: Day 1, Class 2: The Way of the Farmer, dominating the Long Tail to dominate your farm Six 20-minute segments: Segment 1 \u2014 Listing strong to […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6],"tags":[],"class_list":{"0":"post-2791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2785,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2785\/unraveled-by-unchained-or-why-i-put-a-leash-on-my-spring-break-plans\/","url_meta":{"origin":2791,"position":0},"title":"Unraveled by Unchained, or: Why I put a leash on my Spring Break plans.","author":"Teri Lussier","date":"March 16, 2008","format":false,"excerpt":"When I heard that Bloodhound was planning a conference, I cringed. Then I immediately made plans to go- not because I thought that this conference would be different- the truth is I didn't think it would be different, oh me of little faith. I made plans to go because I\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3142,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3142\/bloodhoundblog-unchained-the-way-of-the-farmer\/","url_meta":{"origin":2791,"position":1},"title":"BloodhoundBlog Unchained: The Way of the Farmer…","author":"Odysseus","date":"May 19, 2008","format":false,"excerpt":"We're Unchained, but we're still wired to the net -- wirelessly. These posts are set up so that folks can make notes or comments in real time.Listing strong to farm strong Building single-property web sites Using engenu to dominate the long tail Zestifarming to dominate Zillow Blogging your listings \u2013\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2780,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2780\/bloodhoundblog-is-the-number-one-real-estate-weblog-technically-true-for-a-brief-moment-but-we-still-have-some-growing-to-do\/","url_meta":{"origin":2791,"position":2},"title":"BloodhoundBlog is the number one real estate weblog? Technically true for a brief moment, but we still have some growing to do","author":"Greg Swann","date":"March 16, 2008","format":false,"excerpt":"A tiny trophy, a huge victory -- to come. We had a helluva week last week, our best ever -- until now. So what did we do this week to top last week's numbers? How about almost double? The real estate category on BlogTopSites is the home of truly competitive\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2786,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2786\/how-to-use-engenu-to-support-your-blog-posts-about-homes-you-would-like-to-sell-to-build-single-property-web-sites-and-to-achieve-total-global-hyper-local-long-tail-search-domination\/","url_meta":{"origin":2791,"position":3},"title":"How to use engenu to reinforce your blog posts about listed homes you would like to sell, to build single-property web sites, and to achieve total global hyper-local long-tail search domination","author":"Greg Swann","date":"March 17, 2008","format":false,"excerpt":"This is my response to a comment that Jennifer Castillo left on my post about the benefits of blogging about real estate listings you would like to sell. Jennifer said:My questions to you arise from this quote of yours, \u201cFor each house you preview, build an engenu page. That way\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6662,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6662\/selling-real-estate-the-engenu-way-because-i-can-make-content-rich-web-sites-so-easily-i-can-make-my-points-more-convincingly\/","url_meta":{"origin":2791,"position":4},"title":"Selling real estate the engenu way: Because I can make content-rich web sites so easily, I can make my points more convincingly","author":"Greg Swann","date":"January 21, 2009","format":false,"excerpt":"Can premium rental homes in suburban Phoenix throw off positive cash-flow at 75% of market rents? An investor asked me that question the other day. It's an academic problem, really, a matter of costing out typical homes to see how they perform under that scenario. I can do that much\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3128,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3128\/unchained-agenda-its-gonna-be-hot\/","url_meta":{"origin":2791,"position":5},"title":"UNCHAINED Agenda; It’s Gonna Be Hot…","author":"Brian Brady","date":"May 16, 2008","format":false,"excerpt":"All presentations to be held in the Steele Auditorium at the Heard Museum. This schedule for Unchained is subject to change: Sunday, May 18, 2008: 8-10AM Registration. The conference starts at 10AM and ends at 4PM. 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