Here’s the PR, which the vendor cheerleaders will have reported:*<\/p>\n
Leading real estate Web site Zillow.com and MLS Property Information Network today announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. This partnership initiates the first participation at the MLS level in Zillow’s Listings Feed program, which launched in November 2007. To date, the Zillow Listings Feed program has attracted several top brokerages for participation, and now allows all customers of MLS PIN to automatically gain free marketing exposure for their listings on one of the most-visited real estate sites in the country, while providing Zillow’s users with a more robust search experience.<\/p><\/blockquote>\n
That is, rather than having made yet another feed agreement from a brokerage or a franchise of brokerages, Zillow will be taking a feed of every<\/i> listing from MLS PIN — a fairly big MLS system.<\/p>\n
Okayfine. Now here’s the actual news:<\/p>\n
Each listing will include<\/b> a description of the property with multiple photos and contact information for the listing agent, including links back to the listing brokerage’s Web site<\/b> where they can find more information and connect with a sales associate to guide them through the home buying and selling experience.<\/p><\/blockquote>\n
That is to say, whatever form the IDX agreement takes at MLS PIN, it is being cast aside for the Zillowfied listings. The IDX-like policy of concealing the listing broker’s and agent’s contact information will not<\/i> be the policy for Zillow’s echo of the MLS PIN feed. (I find this so amazing that I’m avidly listening for some back-peddaling.)<\/p>\n
There’s more. If a listing agent creates a profile on Zillow.com, that will be linked through from that agent’s listings. The MLS PIN feed will provide information for Zillow’s Virtual Sold Sign program, which is another way of promoting individual listing agents. This is all of a piece with Zillow’s general policy of promoting individuals rather than organizations.<\/p>\n
But the important fact is that Zillow’s agreement with MLS PIN splits up the clubby conspiracy against the consumer that is the MLS philosophy. If buyer’s agents are squealing in Massachusetts today, the proper target of their <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Here’s the PR, which the vendor cheerleaders will have reported:* Leading real estate Web site Zillow.com and MLS Property Information Network today announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. This partnership initiates the first participation at the MLS level in Zillow’s Listings Feed program, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19,25],"tags":[],"class_list":{"0":"post-2801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":877,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/877\/feed-the-starving-realtybot-zillowcom-is-underwhelming-so-far-as-a-national-property-listings-service\/","url_meta":{"origin":2801,"position":0},"title":"Feed the starving Realty.bot: Zillow.com is underwhelming, so far, as a National Property Listings Service . . .","author":"Greg Swann","date":"January 9, 2007","format":false,"excerpt":"I think I have to back off -- for now, at least -- from my earlier expectations for Zillow.com as an incipient National Property Listings Service. To this date, anyway, Zillow's appeal to sellers and listing agents has been underwhelming, at best. As I write, there are 19,250 homes listed\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":754,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/754\/zillowcom-versus-realtorcom-nothing-grows-in-the-shade-of-great-tree\/","url_meta":{"origin":2801,"position":1},"title":"Zillow.com versus Realtor.com: Nothing grows in the shade of great tree . . .","author":"Greg Swann","date":"December 9, 2006","format":false,"excerpt":"I think part of the problem, in understanding the radical nature of what Zillow.com did this week, is that we are conflating unlike things. As an example, when I speak of a National MLS, I am not talking about local MLS systems. For one thing, the sine qua non purpose\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":746,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/746\/zillow-redux-a-post-diluvian-retrospective\/","url_meta":{"origin":2801,"position":2},"title":"Zillow redux: A post-diluvian retrospective . . .","author":"Greg Swann","date":"December 7, 2006","format":false,"excerpt":"Drew Meyers is doing an excellent job of cataloging the Zillow coverage. My plan is to ponder issues arising in posts and comments, here and everywhere. No guarantee that I'm not missing something, so it would be a great favor if you would point out my lapses. Zillow understands PR.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2022,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2022\/will-zillowcom-capture-every-mls-listing-in-houston-the-fourth-largest-metropolitan-market-in-the-united-states\/","url_meta":{"origin":2801,"position":3},"title":"Will Zillow.com capture every MLS listing in Houston, the fourth largest metropolitan market in the United States?","author":"Greg Swann","date":"October 10, 2007","format":false,"excerpt":"From Houston RealNews:The Houston Association of Realtors (HAR) may be a whisker away from providing listings data to real estate valuation site Zillow.com. HAR Chairman Rob Cook released a statement today: \"Zillow receives four million visitors per month so we would certainly like to have our listings on the site...\"\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":739,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/739\/2006-is-the-year-of-zillow-the-900-pound-avm-has-been-upgraded-to-be-a-free-listing-platform-and-the-presumptive-national-mls-system\/","url_meta":{"origin":2801,"position":4},"title":"2006 is the Year of Zillow: The 900 pound AVM has been upgraded to be a free listing platform and the presumptive national MLS system . . .","author":"Greg Swann","date":"December 6, 2006","format":false,"excerpt":"The News An upgrade made tonight to Zillow.com's on-line home evaluation system will add the following new functionality:Owners or listing agents for any of the 67 million homes in Zillow's database will be able to list those homes for sale at no cost.Owners of any Zestimable homes will be able\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1324,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1324\/zillow-notes-fear-and-ludditism-advertsing-a-better-farming-strategy-and-more\/","url_meta":{"origin":2801,"position":5},"title":"Zillow.com notes: Fear and Ludditism, advertising, a better farming strategy and more","author":"Greg Swann","date":"April 20, 2007","format":false,"excerpt":"Zillow notes: Jay Thompson, The Phoenix Real Estate Guy asks \"Why do so many agents fear Zillow?\" He makes the same point in a BusinessWeek article on the Seattle-based Realty.bot. Brian Brady, America's Most Opinionated Mortgage Broker and a BloodhoundBlog contributor, covers some of the same ground: \"Is your Realtor\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2801"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2801\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}