Comes tonight an email — over the transom, out of the blue — from a family relocating to Phoenix. Here’s a piece of it:<\/p>\n
Somehow, I stumbled on to your website (looking at an old commentary on 1415 E Flower) and googling deeply. I am grateful that I did, because it seems that you focus on the kinds of unique homes that my family and I really love.<\/p><\/blockquote>\n
This is the web page I had built for 1415 East Flower Street in the Cheery Lynn Historic District of Central Phoenix<\/a>.<\/p>\n
That page was one of maybe 40 I made in February of 2004, when Ronan Doyle was relocating to Phoenix<\/a>. I would send him listings, he would tell me which houses he was interested in — and I would add some I thought he should<\/i> be interested in. I would preview the homes, taking photos and making web pages so that he could assess his options from Atlanta.<\/p>\n
We’ve worked this way with buyers for years. In consequence, we’ve taken pictures of hundreds of homes, making hundreds of web pages in dozens of web sites. By talking in web sites, we give our clients an easy, fail-safe interface for viewing homes<\/a>.<\/p>\n
What do we do with the web sites and web pages once the purchase has closed?<\/p>\n
Nothing.<\/p>\n
We leave the pages and sites on our file server forever. If there were anything confidential in the pages, we would excise it. But there never is — because the web is not secure. So the pages live on forever, each one a detailed chronicle of a particular house at a particular moment in time.<\/p>\n
Why do we leave them on the server? For the reason named in the email quoted above — so that people can stumble on them and find out about us.<\/p>\n
We never kill any<\/i> worthwhile work product. Every single-property web site we’ve ever built lives on forever. Even though I have rebuilt our Phoenix real estate web site<\/a> as a blogsite, all of the old pages are still out on our server — just in case they’re linked from somewhere — or in case some search engine Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Comes tonight an email — over the transom, out of the blue — from a family relocating to Phoenix. Here’s a piece of it: Somehow, I stumbled on to your website (looking at an old commentary on 1415 E Flower) and googling deeply. I am grateful that I did, because it seems that you focus […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5,19],"tags":[],"class_list":{"0":"post-2803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1415,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1415\/trulia-voices-can-bigoted-bastards-flourish\/","url_meta":{"origin":2803,"position":0},"title":"Trulia Voices: Can Bigoted Bastards Flourish?","author":"Brian Brady","date":"May 11, 2007","format":false,"excerpt":"We're covering the launch of Trulia Voices with great interest on Bloodhound Blog. Greg took the lead this morning with his initial analysis and I lauded Trulia for appearing to be the more Realtor-friendly choice over Zillow.com. I started tinkering in the Trulia Voices section. This is where people can\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":112,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/112\/drop-a-dime-on-a-relo-win-50\/","url_meta":{"origin":2803,"position":1},"title":"Drop a dime on a relo, win $50","author":"Cathleen Collins","date":"July 20, 2006","format":false,"excerpt":"I have a listing that's been on the market since June 15. I know, that's only a bit over a month... not too long in today's market. But, this is a gorgeous, well appointed house in a great community, with really smart sellers. They keep the home immaculate, it shows\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3163,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3163\/profiling-our-zillowcom-profile-using-landing-pages-and-photos-to-try-to-create-a-compelling-long-copy-ad-for-our-brokerage\/","url_meta":{"origin":2803,"position":2},"title":"Profiling our Zillow.com profile: Using landing pages and photos to try to create a compelling long-copy ad for our brokerage","author":"Greg Swann","date":"May 22, 2008","format":false,"excerpt":"We talked quite a bit at Unchained about profiles on Social Media Marketing sites. Once you've made a commitment to a site, you'll be adding a significant amount of content to that platform. When someone comes across something you've done, their natural impulse is to click through to your profile.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":544,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/544\/hi-im-a-jackass-my-name-is-google-adwords\/","url_meta":{"origin":2803,"position":3},"title":"“Hi! I’m a jackass. My name is Google Adwords.”","author":"Greg Swann","date":"October 16, 2006","format":false,"excerpt":"Culled from my email this morning:AD TEXT: Relocating to Phoenix AZ? Hit the ground running. Tour homes by net with smart, hi-tech Realtors www.BloodhoundRealty.com Ad Status: Suspended - Pending Revision Ad Issue(s): Trademark in Ad Content SUGGESTIONS: -> Ad Content: Please remove the following trademark from your ad: \"hi\".Adwords has\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1699,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1699\/testing-the-starpower-premise-is-success-contagious\/","url_meta":{"origin":2803,"position":4},"title":"Testing the StarPower premise: Is success contagious?","author":"Greg Swann","date":"July 25, 2007","format":false,"excerpt":"A tuxedoed Russell Shaw holds forth at the newcomer's reception at tonight's opening session of the StarPower Conference. An important principle of the StarPower method is the idea that success is contagious, that highly-motivated Realtors can hoist themselves to the next level not just by learning new skills and techniques,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3170,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3170\/phoenix-real-estate-conference-teaches-realtors-and-lenders-the-brave-new-world-of-internet-social-media-marketing\/","url_meta":{"origin":2803,"position":5},"title":"Phoenix real estate conference teaches Realtors and lenders the brave new world of internet social media marketing","author":"Greg Swann","date":"May 24, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0Phoenix real estate conference teaches Realtors and lenders the brave new world of internet social media marketing What happens when you bring the brightest Realtors and lenders from all over the country to Phoenix for a social\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2803"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2803\/revisions"}],"predecessor-version":[{"id":8657,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2803\/revisions\/8657"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}