{"id":2808,"date":"2008-03-20T08:38:43","date_gmt":"2008-03-20T15:38:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2808"},"modified":"2008-03-20T05:40:53","modified_gmt":"2008-03-20T12:40:53","slug":"housing-panic-almost-got-it-right-how-to-overcome-commodization-by-employing-the-dollarization-discipline","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2808\/housing-panic-almost-got-it-right-how-to-overcome-commodization-by-employing-the-dollarization-discipline\/","title":{"rendered":"HousingPanic ALMOST Got It Right: How To Overcome Commodization By Employing The Dollarization Discipline"},"content":{"rendered":"

Housing Panic (housingpanic.blogspot.com) ALMOST got this one right.<\/p>\n

I frequent Activerain.com; I cut my blogging teeth there and have made many friends and business connections through Activerain.com. Though I criticize the site frequently, I criticize it because I love the sense of community there and want it to thrive.<\/p>\n

New Bloodhound, Barry Cunningham<\/a>, hosted Broker Bryant (see Bloodhound interview here<\/a>) on RealEstateRadioUSA, Tuesday<\/a>. The topic was defending the fees you charge your customers. The interview is pretty interesting and the Barrys couldn’t quite get Broker Bryant to articulate it the way they might have liked. I’m lucky; I know the Barrys and listen to RealEstateRadioUSA. I think they were looking for a practitioner to properly define the services he offers and “dollarize” the offering- Bryant didn’t do that.<\/p>\n

Broker Bryant defended his position, on his Active Rain web log, and tried to flip the question around to the Barrys<\/a>. I think Bryant walked in unprepared for the interview. He usually does an excellent job defining his value, in public, and has hundreds of happy clients who comment on his ActiveRain web log. I don’t think the Barrys wanted Bryant to line-item his “costs” as much as they wanted him to line-item the value the costs incurred bring to the consumer. The Barrys are quite meticulous about defining your value to a consumer; I remember that on each and every customer call, now.<\/p>\n

Here’s where the Housing Panic boys ALMOST got it right. They exposed a featured post, on Active Rain, about how fees are split. REALTOR Kim Carpenter did a great job with graphics explaining how she greases lots of people to get a house sold. That’s EXACTLY what a consumer DOESN’T WANT TO HEAR. I don’t care who YOU have to pay to sell my house, I care how much I pay to get my house sold. Here’s Kim’s conclusion:<\/p>\n

So, there it is! Please don’t ask me to cut my commission. It has been cut! FOUR times, it has been cut<\/strong>! I promise I will give Read more<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Housing Panic (housingpanic.blogspot.com) ALMOST got this one right. I frequent Activerain.com; I cut my blogging teeth there and have made many friends and business connections through Activerain.com. Though I criticize the site frequently, I criticize it because I love the sense of community there and want it to thrive. New Bloodhound, Barry Cunningham, hosted Broker […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6],"tags":[],"class_list":{"0":"post-2808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2526,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2526\/activeraincom-and-housevaluescom-the-ultimate-irony\/","url_meta":{"origin":2808,"position":0},"title":"Activerain.com and HouseValues.com- The Ultimate Irony","author":"Brian Brady","date":"January 21, 2008","format":false,"excerpt":"Activerain.com received a capital infusion to the tune of $2.75 million from Housevalues.com. It was announced on Inman News, posted here, on BHB, and explained on Activerain. Housevalues has suffered an erosion of market value since its post-IPO \"pop\" in early 2005. It added 50% from its IPO price and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3348,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3348\/localismcoms-top-management-address-active-rain-member-concerns\/","url_meta":{"origin":2808,"position":1},"title":"Localism.com’s Top Management Address Active Rain Member Concerns","author":"Brian Brady","date":"July 10, 2008","format":false,"excerpt":"Jonathan Washburn and Bob Stewart were my guests on a 45 minute interview about the new Localism.com: 1- Bob Stewart gave us an overview of the new Localism site and described its stated purpose. 2- Jon Washburn explained the history of the Localism portal and how polling the Active Rain\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2641,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2641\/bloodhound-blog-remains-open-what-would-beth-ask\/","url_meta":{"origin":2808,"position":2},"title":"Bloodhound Blog Remains Open. What Would Beth Ask?","author":"Brian Brady","date":"February 23, 2008","format":false,"excerpt":"Bombastic blogger, Kevin Tomlinson, knows how to rile up the crowds. Most of you met Kevin through the Project Blogger competition, hosted by Activerain.com. Kevin never disappoints. He made the dramatic statement that he believed... Bloodhound Blog would be shut down by Friday. Kevin's not mean, he just likes a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3174,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3174\/taking-it-to-the-man-bloodhoundblog-unchained-in-orlando\/","url_meta":{"origin":2808,"position":3},"title":"Taking it to the man: BloodhoundBlog Unchained in Orlando","author":"Greg Swann","date":"May 24, 2008","format":false,"excerpt":"I finally had a chance to take a long nap today, and I'm substantially revivified. The ideas the Barrys threw off at the end of their interview with Brian about working in Orlando have me all pumped up, so I thought we might talk a little. First, doing Unchained the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1975,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1975\/activeraincom-v-movecom-the-nagging-question\/","url_meta":{"origin":2808,"position":4},"title":"ActiveRain.com v. Move.com: The Nagging Question","author":"Brian Brady","date":"September 27, 2007","format":false,"excerpt":"I can't seem to get this out of my head. Call it the Dustin effect. If Dustin was hired by Move.com as the Director of Interactive Marketing, and was teaching Realtors how to blog way back in early 2007, why are the Active Rain boys surprised that Move.com was developing\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2802,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2802\/realestateradiocoms-barry-cunningham-is-going-to-show-us-all-what-it-sounds-like-when-a-big-dog-howls\/","url_meta":{"origin":2808,"position":5},"title":"RealEstateRadioUSA.com’s Barry Cunningham is going to show us all what it sounds like when a big dog howls","author":"Greg Swann","date":"March 19, 2008","format":false,"excerpt":"If you're not listening to RealEstateRadioUSA.com, you're missing out on the most entertaining real estate education your money cannot buy. 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