{"id":2809,"date":"2008-03-20T04:28:00","date_gmt":"2008-03-20T11:28:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2809"},"modified":"2008-03-20T08:55:54","modified_gmt":"2008-03-20T15:55:54","slug":"whats-the-future-of-residential-real-estate-signage-i-think-its-like-the-recent-history-of-printing-only-much-much-bigger","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2809\/whats-the-future-of-residential-real-estate-signage-i-think-its-like-the-recent-history-of-printing-only-much-much-bigger\/","title":{"rendered":"What’s the future of residential real estate signage? I think it’s like the recent history of digital printing — only much, much bigger"},"content":{"rendered":"

“The Barrys” on Real Estate Radio USA<\/a> have a burning yearning to know just what it is that listing Realtors do<\/i> to earn their commissions.<\/p>\n

It’s a question that plagues me<\/i>, too. As much as I talk here about on-line marketing, we draw a lot more attention from sellers with our real-world marketing efforts<\/a>. We’re all about selling the house, and, oddly enough, this makes an impression on other people who want their houses sold.<\/p>\n

But we’re deliberately not listing very much right now. We’ve turned down a bunch of houses we would have liked to have handled, but we will not list a house for sale if we don’t feel certain we can sell it<\/a>. There was a span of eleven days when we turned down over $3 million in new listings — but every one of those homes is still unsold, despite repeated price reductions.<\/p>\n

We’re gearing up to list 1322 East Vermont Avenue in North Central Phoenix<\/a>. The house doesn’t go live until March 28th, but, because of an Easter-egg hunt in the neighborhood, we’re holding it open this weekend in advance of the MLS listing.<\/p>\n

We’re going to be documenting everything we do to list this home for sale, both as an enduring record of the kinds of efforts we undertake for our sellers and as a step-by-step guide for Realtors who follow BloodhoundBlog.<\/p>\n

The house has been repaired, touch-up painted and and staged. Some of the photography has been done, but I have not yet built the home’s single-property web site as I write this.<\/p>\n

But because we want to have our yard signs up by the weekend, I built the signs today:<\/p>\n

<\/a><\/p>\n

I’ve built an engenu page with bigger versions of the signs<\/a> along with a link to an engenu site discussing our sign philosophy in detail<\/a>.<\/p>\n

Our yard signs are just one part of our listing strategy, but they form at least a piece of the answer “The Barrys” are looking for. We believe in marketing<\/i> our listings, and we do everything we can think of to get them sold quickly and for top dollar. As we build out the engenu site Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“The Barrys” on Real Estate Radio USA have a burning yearning to know just what it is that listing Realtors do to earn their commissions. It’s a question that plagues me, too. As much as I talk here about on-line marketing, we draw a lot more attention from sellers with our real-world marketing efforts. We’re […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,9,5,19],"tags":[],"class_list":{"0":"post-2809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-photography","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4358,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4358\/listing-real-estate-the-bloodhound-way-how-we-do-open-houses\/","url_meta":{"origin":2809,"position":0},"title":"Listing real estate the Bloodhound way: How we do open houses","author":"Greg Swann","date":"September 11, 2008","format":false,"excerpt":"Alas, not every visitor to BloodhoundBlog has the sublime gifts to preen at length about the salutary benefits of a carefully-cultivated humility. Some people, oddly enough, come here to learn about real estate. From my email:I've been looking at your listing\/marketing process, and am curious about your open house strategy.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3369,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3369\/listing-real-estate-the-bloodhound-way-teaching-home-sellers-how-to-pay-attention-to-marketing-techniques-tactics-and-results\/","url_meta":{"origin":2809,"position":1},"title":"Listing real estate the Bloodhound way: Teaching home sellers how to pay attention to marketing techniques, tactics and results","author":"Greg Swann","date":"July 16, 2008","format":false,"excerpt":"This started out at a response to Jeff Brown in John Rowles' \"dinosaur\" post, but it grew to take on a life of its own. Jeff Brown:Sellers, at least in my experience, have been excellent at discerning one thing \u2014 who produces results.Oh, would this were so! I can take\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2881,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2881\/blogging-other-realtors-listings-selling-houses-by-selling-history-details-ideas-lifestyle-selling-the-story-of-the-home\/","url_meta":{"origin":2809,"position":2},"title":"Blogging other Realtor’s listings: Selling houses by selling history, details, ideas, lifestyle — selling the story of the home","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"I was in an historic home on Monday that made me think it had been built by an important home-builder in the very early days of the suburbanization of Phoenix. With the permission of the lister, I went back yesterday and took dozens of photos of the property. I built\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1397,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1397\/a-world-fit-to-be-conquered-five-steps-to-total-real-estate-listing-dominance\/","url_meta":{"origin":2809,"position":3},"title":"A world fit to be conquered: Five steps to total real estate listing dominance","author":"Greg Swann","date":"May 8, 2007","format":false,"excerpt":"Here's the thing: We want to be excellent real estate listing agents. But there's more to it than that. We want to be so good at listing real estate that no one can compete with us. The idea of selling \"by-owner\" pales in the light of what we do, but\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":604,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/604\/listing-adventurously-the-bloodhound-way\/","url_meta":{"origin":2809,"position":4},"title":"Listing adventurously the Bloodhound way . . .","author":"Greg Swann","date":"November 5, 2006","format":false,"excerpt":"\"If you list, you last,\" runs the Realtor's mantra. This is true to a degree: It assumes you will last long enough to get a listing and for that listing to sell. It's no accident that most agents start out working with buyers. It's harder work -- from the traditional\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3278,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3278\/listing-real-estate-the-bloodhound-way-the-marketing-power-of-a-custom-yard-sign-is-not-the-color-not-the-photography-not-even-that-it-is-custom-made-its-the-text-on-the-sign-that-stops-traffi\/","url_meta":{"origin":2809,"position":5},"title":"Listing real estate the Bloodhound way: The marketing power of a custom yard sign is not the color, not the photography, not even that it is custom-made — it’s the text on the sign that stops traffic","author":"Greg Swann","date":"June 26, 2008","format":false,"excerpt":"We've been making custom yard signs for two years now, but that represents the third generation of our sign philosophy. The second generation featured a huge picture of Odysseus the TV Spokesmodel Bloodhound, and that was a real traffic stopper when it was new. The first generation sported a huge\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2809"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2809\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}