{"id":2810,"date":"2008-03-20T00:08:55","date_gmt":"2008-03-20T07:08:55","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2810"},"modified":"2008-03-20T00:12:25","modified_gmt":"2008-03-20T07:12:25","slug":"destination-vertical-zillow-houses-hot-or-not-for-homes","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2810\/destination-vertical-zillow-houses-hot-or-not-for-homes\/","title":{"rendered":"Destination: Vertical. Zillow houses “hot or not” for homes"},"content":{"rendered":"

Dig this<\/a>. Dumb but fun. A sticky way to see a lot of ads — but fun anyway.<\/p>\n

Serious reflection #1: Another way for Zillow to be a sticky, top-of-mind vertical search portal. Get ’em there. Keep ’em there. Satisfy all of their real estate needs.<\/p>\n

Serious reflection #2: The design sense in this new feature is far more sophisticated than anything we’ve seen from Zillow so far. I’m talking about a much higher standard of graphic elegance. Not jaw-dropping, but much better.
\n<\/p>\n

Technorati Tags: disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a>, real estate photography<\/a>, technology<\/a>, Zillow.com<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Dig this. Dumb but fun. A sticky way to see a lot of ads — but fun anyway. Serious reflection #1: Another way for Zillow to be a sticky, top-of-mind vertical search portal. Get ’em there. Keep ’em there. Satisfy all of their real estate needs. Serious reflection #2: The design sense in this new […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19,25],"tags":[],"class_list":{"0":"post-2810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2070,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2070\/is-zillowcom-shutting-down-could-the-media-darling-and-incipient-double-jeopardy-question-be-headed-for-the-dead-pool\/","url_meta":{"origin":2810,"position":0},"title":"Is Zillow.com shutting down? Could the media darling and incipient Double Jeopardy question be headed for the dead pool?","author":"Greg Swann","date":"October 20, 2007","format":false,"excerpt":"Not so much, despite a prank posting on the realty.bot's forums:Zillow will be shut down on Nov 2nd Their revenue stream is in concert with the real estate market. They simply ran out of money. Hence no price updates for over a month.The Cluetrain runs on Saturdays in Seattle, so\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3226,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3226\/how-are-you-gonna-keep-em-up-in-your-vertical-real-estate-search-portal-when-the-future-of-home-search-is-horizontal-and-belongs-to-google\/","url_meta":{"origin":2810,"position":1},"title":"How are you gonna keep ’em up in your vertical real estate search portal when the future of home search is horizontal — and Google’s?","author":"Greg Swann","date":"June 10, 2008","format":false,"excerpt":"Do this: Go to Google and search for Phoenix, AZ real estate. We don't compete for that term -- we're coming in like 34th place -- but a lot of people do -- like 3.5 million hits for the keyword without quotes. Here's what's interesting: Out of those 3.5 million\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2177,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2177\/google-acquires-zillow\/","url_meta":{"origin":2810,"position":2},"title":"Google acquires Zillow?","author":"Greg Swann","date":"November 7, 2007","format":false,"excerpt":"\"Google and Zillow announce the acquisition at the Realtors Conference and Expo in Las Vegas (NAR).\" Technorati Tags: disintermediation, real estate, real estate marketing, technology","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":274,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/274\/zillow-poll-results\/","url_meta":{"origin":2810,"position":3},"title":"Zillow poll results . . .","author":"Greg Swann","date":"September 1, 2006","format":false,"excerpt":"...at Sellsius&176; blog. Good sense abounds. I'm not campaigning for a replay, but, a year from now, when the dew is off the Zillow rose, it would be interesting to see if opinions have changed significantly. Bravo to Sellsius&176; for doing all this work in any case. Technorati Tags: blogging,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1410,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1410\/truliacom-versus-zillowcom-revisited-are-your-end-users-temporary-or-permanent\/","url_meta":{"origin":2810,"position":4},"title":"Trulia.com versus Zillow.com revisited: Are your end-users temporary or permanent?","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"This is me last month, at the time of the Zillow.com's most-recent software release:In the world of Trulia.com -- and other listings.bots focused on evanescent listings -- users come and go. On the idealized Planet Zillow, users come and stay. Home buying is at most an 18-month effort undertaken every\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1675,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1675\/zillowcoms-wacky-no-one-owns-a-wiki-policy-promotes-no-ones-name-brand-or-image-except-its-own\/","url_meta":{"origin":2810,"position":5},"title":"Zillow.com’s wacky no-one-owns-a-wiki policy promotes no one’s name, brand or image — except its own","author":"Greg Swann","date":"July 19, 2007","format":false,"excerpt":"This is Drew Meyers from Zillow commenting on a post last week:Please note the real estate guide (which is a wiki) is VERY different than a blog. Since wikis are collaborative, no one person \u201cowns\u201d any of the content.That turns out to be not quite true. Zillow Blog featured two\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2810"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2810\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}