{"id":2811,"date":"2008-03-20T06:12:18","date_gmt":"2008-03-20T13:12:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2811"},"modified":"2008-03-20T14:22:12","modified_gmt":"2008-03-20T21:22:12","slug":"real-estate-is-entertainment-%e2%80%93-are-you-entertaining","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2811\/real-estate-is-entertainment-%e2%80%93-are-you-entertaining\/","title":{"rendered":"Real Estate is Entertainment \u2013 Are You Entertaining?"},"content":{"rendered":"

Last week I heard my pal Walt Baczkowski, CEO of the Metropolitan Consolidated Association of REALTORS\u00ae, make the statement, \u201creal estate has become entertainment.\u201d\u00a0 The statement struck me like one of those V8 smacks to the head.\u00a0 The more I thought about it, the more the statement became true.\u00a0 Just look at the local TV cable listings and you\u2019ll see shows like Flip That House, Home Makeover, Designed to Sell, House Hunters, etc.\u00a0 Real Estate is Cold; Real Estate TV Hot<\/a> proclaimed RealityTVWorld.com recently.\u00a0<\/p>\n

In addition to reality TV, many shows like Two and a Half Men<\/a> and Reba <\/a>have supporting characters that are real estate agents.\u00a0 Unfortunately, these shows often portray agents is a rather unflattering manner.<\/p>\n

In my little neck of the woods, real estate has been one of the top 10 news stories for the past 4 years (number 1 for a few years), and we have 2 or 3 media inquiries a week wanting an interview for this or that real estate issue.\u00a0<\/p>\n

So if you buy into the premise that real estate has become entertainment, I ask you \u201care you entertaining?\u201d\u00a0 If you are a REALTOR\u00ae, you are likely charming and engaging (I think that is required by Article 18 in the Code of EthicsJ), but are your marketing efforts interesting, informing and\/or humorous?\u00a0 Are you using YouTube for the goldmine it can be?\u00a0 Are you still doing the same ad layouts you used 5 years ago?\u00a0<\/p>\n

This post is not intended to give you the answers, but I hope it will help you understand the questions you need to ask.\u00a0 Below are links to some examples of entertaining REALTOR\u00ae marketing efforts.\u00a0 You probably do not want to copy these, but you should seek out your niche in this new paradigm.\u00a0 Consumers want something in return for paying attention to your marketing \u2013 what will you give them?<\/p>\n

The Hot Tub REALTOR\u00ae<\/font><\/a> – This YouTube marketing gets 5 stars for creativity, 2 stars for execution, but is probably not going to have too many copycats.<\/font><\/p>\n

FSBO Site Video<\/font><\/a> \u2013 this non-REALTOR\u00ae gets it.<\/p>\n

REALTOR\u00ae Web Site<\/font><\/a> \u2013 This is a local Charlottesville firm Read more<\/a><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

Last week I heard my pal Walt Baczkowski, CEO of the Metropolitan Consolidated Association of REALTORS\u00ae, make the statement, \u201creal estate has become entertainment.\u201d\u00a0 The statement struck me like one of those V8 smacks to the head.\u00a0 The more I thought about it, the more the statement became true.\u00a0 Just look at the local TV […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5,10],"tags":[],"class_list":{"0":"post-2811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","9":"category-realty-reality","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1969,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1969\/stand-by-for-the-real-estate-market-shakeup\/","url_meta":{"origin":2811,"position":0},"title":"Stand by for the real estate market shakeup","author":"Russell Shaw","date":"September 24, 2007","format":false,"excerpt":"This is excerpted from today's Inman News: \"RealUmbrella, a new site for home buyers and sellers that launches today in California, will not make many friends in the real estate brokerage industry, but it's not supposed to. At its Web site, the company states that brokers, Realtors and agents that\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"Real-Umbrella-logo","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/09\/Real-Umbrella-logo.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3075,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3075\/thinking-myself-out-of-business-a-lone-real-estate-agent-faces-the-future\/","url_meta":{"origin":2811,"position":1},"title":"Thinking myself out of business: a lone real estate agent faces the future","author":"Mike Farmer","date":"May 9, 2008","format":false,"excerpt":"\u00a0Agents get leads from different marketing strategies, both offline and online, but where will most of the leads come from in\u00a0five years? Looking ahead I'd have to say leads will come mainly from one source -- Google. Unless something changes, Google has the lion's share of searchers. As more and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3007,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3007\/sometimes-change-need-not-be-subtle\/","url_meta":{"origin":2811,"position":2},"title":"Sometimes Change Need Not Be Subtle","author":"Barry Cunningham","date":"April 23, 2008","format":false,"excerpt":"The old way is out and the new way is in. The manner in which you are presently engaged will cease to exist. You must change. You will have no choice! The date of the metamorphosis has been announced. February 17, 2009 is the day of reckoning. You will either\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Real Estate Radio USA | Real Estate Changes","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/type.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1422,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1422\/60-minutes-delivers-400-hits-in-sixty-minutes\/","url_meta":{"origin":2811,"position":3},"title":"60 Minutes’ Redfin.com story delivers 400 hits in 60 minutes flat . . .","author":"Greg Swann","date":"May 13, 2007","format":false,"excerpt":"Who says the old media is dead? In the hour just ended, Redfin.com's Real Estate Consumer's Bill of Rights: A wolf in sheepskin clothing had over 400 hits from organic search. Just think what might happen if the NAR made reasoned arguments instead of trying to club reality into shape\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":294,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/294\/real-estate-reality-tv-dual-agency-and-the-nefarious-influences-of-the-dark-prince\/","url_meta":{"origin":2811,"position":4},"title":"Real estate, reality TV, dual agency and the nefarious influences of the Dark Prince . . .","author":"Greg Swann","date":"September 6, 2006","format":false,"excerpt":"Daniel Rothamel musing on \"Million Dollar Listing\", a real estate reality show on the Bravo TV network:The fact that dual agency is legal had to be the direct result of Satan himself lobbying real estate commissions all over the country. The only person that EVER benefits from dual agency is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":629,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/629\/links-for-a-very-busy-saturday\/","url_meta":{"origin":2811,"position":5},"title":"Links for a very busy Saturday . . .","author":"Greg Swann","date":"November 11, 2006","format":false,"excerpt":"I'm selling at least two houses this weekend, so I'm catch as catch can. I want to write a very involved Realty Reality story, too, so my Saturday is much enriched. Here are some other riches: Realty Thoughts ponders the differences between the Inman shows and NARdiGRAS. 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