{"id":2812,"date":"2008-03-20T18:50:32","date_gmt":"2008-03-21T01:50:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2812"},"modified":"2009-05-28T14:03:55","modified_gmt":"2009-05-28T21:03:55","slug":"hubcaps-on-breadcrumbs-how-bloodhoundrealtycom-builds-single-property-web-sites-and-why-they-sell-homes","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2812\/hubcaps-on-breadcrumbs-how-bloodhoundrealtycom-builds-single-property-web-sites-and-why-they-sell-homes\/","title":{"rendered":"Hubcaps on breadcrumbs? How BloodhoundRealty.com builds single-property web sites — and why they sell homes"},"content":{"rendered":"

Vance Shutes<\/a> left a comment to my post about how we use web sites and web pages about particular houses as “breadcrumbs” to lead potential clients back to BloodhoundRealty.com<\/a>. My response to him is long enough that I’m turning it into a post of its own.<\/p>\n

Vance:<\/p>\n

I’m intrigued by this concept. Will you be expanding on it during Unchained?<\/p><\/blockquote>\n

At BloodhoundBlog Unchained I will show you two different ways to leave a breadcrumb at every home you might ever want to sell<\/a>. Each of those ways will result in a different kind of market penetration, but each should make you very easy to find and very hard to miss in your target markets.<\/p>\n

Put into practice, these two ideas are worth thousands or tens of thousands of dollars in gross commission income just by themselves. I don’t normally keep secrets, but I wanted a big blow-out for Unchained. We have been quietly testing one of the two ideas and the results are coming in quite a bit better than I had predicted.<\/p>\n

Are you setting up a separate page for each listing at BloodhoundRealty.com, or are you setting up a separate domain for each address?<\/p><\/blockquote>\n

For homes we are previewing for clients or photographing for other reasons, we host the pages on on Phoenix real estate web site<\/a>, on our main file server. I don’t even know how many we have out there. Hundreds, certainly, possibly over a thousand. Someday I want to create a database of links so we can find them without having to hunt too hard.<\/p>\n

For listings, we do a single-property web site on a separate domain. These are pretty elaborate, usually running to 60-100 megabytes of content before we’re done: Dozens of photos, an interactive floorplan of the house, a live Google map of the neighborhood, PDFs of the listing and the flyer, along with any historic photos or documents we have of the house, etc. If there is any question we can answer about the house on the web site, we do it.<\/p>\n

Then we promote the home’s URL with everything else that we do: The custom yard sign, the business-card-sized open Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Vance Shutes left a comment to my post about how we use web sites and web pages about particular houses as “breadcrumbs” to lead potential clients back to BloodhoundRealty.com. My response to him is long enough that I’m turning it into a post of its own. Vance: I’m intrigued by this concept. Will you be […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,9,5,19],"tags":[],"class_list":{"0":"post-2812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-photography","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4847,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4847\/following-a-trail-of-breadcrumbs-from-an-internet-enabled-cell-phone\/","url_meta":{"origin":2812,"position":0},"title":"Following a trail of breadcrumbs from an internet-enabled cell phone","author":"Greg Swann","date":"October 7, 2008","format":false,"excerpt":"I've written about our breadcrumbs philosophy before. Cliff's Notes: If we build a single property web site for a listing -- or a previewing site for buyers featuring dozens of houses -- we never delete worthwhile work product from our file server:We leave the pages and sites on our file\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3139\/kevin-wilhelm-on-the-first-day-of-bloodhoundblog-unchained-today-was-the-first-day-which-was-meant-to-be-a-bonus-day-but-if-it-ended-today-it-would-be-worth-the-money-period\/","url_meta":{"origin":2812,"position":1},"title":"Kevin Wilhelm on the first day of BloodhoundBlog Unchained: “Today was the first day, which was meant to be a bonus day. But if it ended today, it would be worth the money, period.”","author":"Greg Swann","date":"May 18, 2008","format":false,"excerpt":"We planned these video clips as a way of communicating Web 2.0 ideas by effecting Web 2.0 ideas. Kevin Wilhelm, shown below, seems to make our point for us: Here's Bloodhound Teri Lussier, Saturday night, after a long flight and a day in the desert: Real estate coach Jan O'Brien\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2803,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2803\/looking-for-long-tail-search-results-from-your-on-line-real-estate-marketing-efforts-dont-clean-up-your-breadcrumbs\/","url_meta":{"origin":2812,"position":2},"title":"Looking for long tail search results from your on-line real estate marketing efforts? Don’t clean up your breadcrumbs","author":"Greg Swann","date":"March 19, 2008","format":false,"excerpt":"Comes tonight an email -- over the transom, out of the blue -- from a family relocating to Phoenix. Here's a piece of it:Somehow, I stumbled on to your website (looking at an old commentary on 1415 E Flower) and googling deeply. I am grateful that I did, because it\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2971,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2971\/a-special-sunday-session-at-bloodhoundblog-unchained-russell-shaw-unplugged-and-why-im-going-to-win-my-pricing-battle-with-greg\/","url_meta":{"origin":2812,"position":3},"title":"A Special Sunday Session at BloodhoundBlog Unchained: Russell Shaw UNPLUGGED (And: Why I’m Going to Win My Pricing Battle With Greg)","author":"Brian Brady","date":"April 16, 2008","format":false,"excerpt":"Call me a shrewd negotiator or color me lucky but I pulled off a coup for the folks coming in for the Sunday session of the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow.com. I was spending my Saturday evening online and e-mailed Wonderful Russ, asking him\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3320,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3320\/yankee-doodle-dog-this-weekend-only-tickets-for-the-bloodhoundblog-orlando-unchained-social-media-marketing-event-are-only-99\/","url_meta":{"origin":2812,"position":4},"title":"Yankee Doodle Dog: This weekend only, tickets for the BloodhoundBlog Orlando Unchained Social Media Marketing event are only $99","author":"Brian Brady","date":"July 3, 2008","format":false,"excerpt":"\"It's deja-vu all over again,\" said Yogi Berra. Yogi was referring to the multiple World Series rings he collected as a Yankee. For me, deja-vu is the grassroots campaign to kick-off the next BloodhoundBlog Unchained Social Media Marketing Conference, on November 7, 2008, in Orlando, FL. Like Yogi, I take\u2026","rel":"","context":"In "Inmanically Incorrect"","block_context":{"text":"Inmanically Incorrect","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/inmanically-incorrect\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3165,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3165\/to-sir-with-love-a-rundown-of-the-links-in-the-unchained-chain\/","url_meta":{"origin":2812,"position":5},"title":"To Sir, with love: A rundown of the links in the Unchained chain","author":"Greg Swann","date":"May 23, 2008","format":false,"excerpt":"Brian already cited some of the constructive criticism we have received about BloodhoundBlog Unchained, and that's as it should be. 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