{"id":2814,"date":"2008-03-21T09:11:20","date_gmt":"2008-03-21T16:11:20","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2814"},"modified":"2008-03-21T09:38:57","modified_gmt":"2008-03-21T16:38:57","slug":"listing-real-estate-the-bloodhound-way-virtual-remodeling","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2814\/listing-real-estate-the-bloodhound-way-virtual-remodeling\/","title":{"rendered":"Listing real estate the Bloodhound way: Virtual remodeling"},"content":{"rendered":"

I wrote about Obeo’s virtual remodeling feature when first I discovered it<\/a> (they call it Style Designer<\/a>). As far as I’m concerned, this one feature is a total category killer among virtual tours. Panoramas? Check. Ken Burns zooming tricks? Check. Cheesy music loops ripped-off from CHiPs and Charlie’s Angels? Check. But to give the buyer the ability to re-envision<\/i> the home — that’s<\/i> worth talking about.<\/p>\n

I’ll talk about the full tour when we’re done with it, but here’s a before-and-after example of virtual remodeling:<\/p>\n

Before:<\/b><\/p>\n

<\/p>\n

Cathy and Mark Deermer, our factotum-like handyman, worked hard to make this kitchen pop. My contribution: The white walls. They had been a custard yellow, and I thought they were making the room too warm and dark. Now this kitchen looks like candy — the elaborate girly kind of candy.<\/p>\n

After:<\/b><\/p>\n

<\/p>\n

I agree with Cathy and Mark that kitchens should<\/i> be girly, but, even so, I really like masculine kitchens. This is how I redesigned that kitchen in Obeo’s Style Designer.<\/p>\n

How long did it take? Less than two minutes, although I could see people spending hours<\/i> remodeling our homes. I want<\/i> for people to spend hours remodeling our homes.<\/p>\n

Note the reflections along the left-most face of the cabinets. Compare the surfaces underneath the microwave oven. I feel like we should be paying royalties to Pixar for results like this.<\/p>\n

I invest a lot of invective beefing about vendors, but I am delighted to be able to rejoice when a vendor gives us a feature we have wanted for years — in a slick, fool-proof interface at a reasonable price. I promise to be astounded if Obeo does everything this well, but they are doing this<\/i> perfectly.<\/p>\n

This is the kind of technology that sell houses. And to that I can add but one carefully-considered sentiment: Hot damn!
\n<\/p>\n

Technorati Tags: real estate<\/a>, real estate marketing<\/a>, real estate photography<\/a>, real estate training<\/a>, technology<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

I wrote about Obeo’s virtual remodeling feature when first I discovered it (they call it Style Designer). As far as I’m concerned, this one feature is a total category killer among virtual tours. Panoramas? Check. Ken Burns zooming tricks? Check. Cheesy music loops ripped-off from CHiPs and Charlie’s Angels? Check. But to give the buyer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,9,5,19],"tags":[],"class_list":{"0":"post-2814","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6497,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6497\/doing-the-right-kinds-of-repairs-and-remodeling-to-your-home-is-the-key-to-maintaining-its-resale-value\/","url_meta":{"origin":2814,"position":0},"title":"Doing the right kinds of repairs and remodeling to your home is the key to maintaining its resale value","author":"Greg Swann","date":"January 11, 2009","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0Doing the right kinds of repairs and remodeling to your home is the key to maintaining its resale value Cleaning, painting and doing small repairs around the house are just about unlimited virtues for homeowners. They're a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1548,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1548\/refurber-brings-social-networking-to-home-remodeling\/","url_meta":{"origin":2814,"position":1},"title":"Refurber brings social networking to home remodeling","author":"Greg Swann","date":"June 16, 2007","format":false,"excerpt":"Via TechCrunch, here's a new category for the taxonomy: Home Remodeling\/Refurbishing\/Restoration. The idea had occurred to me, but I wasn't sure the category even exists in weblog form. Refurber, the site cited by TechCrunch, is not a weblog. Even so, it is the rarest of things in Web 2.0, a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":395,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/395\/blogoff-post-18-most-home-improvement-stories-are-substantially-improved\/","url_meta":{"origin":2814,"position":2},"title":"Blogoff Post #18: Most home-improvement stories are substantially improved . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is from my Arizona Republic column:Home improvement is usually not a good financial investment. Instead, remodeling will normally have lifestyle value as you use and enjoy your improvements while you live in the home, then pass them along to the next buyer at a discount. How big a discount?\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1538,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1538\/an-renet-taxonomy-identifying-types-of-real-estate-weblogs\/","url_meta":{"origin":2814,"position":3},"title":"An RE.net taxonomy: Identifying types of real estate weblogs","author":"Greg Swann","date":"June 14, 2007","format":false,"excerpt":"This is a first strike at a taxonomy of real estate weblogs. Taxonomy is the science of categorizing things. Of course, not everything can be neatly categorized, but the elucidation of categories can focus the mind, helping us to understand where certain weblogs might fit, which are hybrids of two\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1514,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1514\/refin-discovers-earth-it-was-wetter-than-we-were-expecting\/","url_meta":{"origin":2814,"position":4},"title":"Redfin discovers Earth: “It was wetter than we were expecting…”","author":"Greg Swann","date":"June 6, 2007","format":false,"excerpt":"You just can't make this stuff up. Redfin's Glenn Kelman:At lunch with Cynthia and a local real estate baron, we heard about a new tactic for getting a deal on a property. Rather than offering a lower price, ask the seller to handle closing costs, which can run up to\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":210,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/210\/realty-reality-when-life-hands-you-a-lemon-remodel\/","url_meta":{"origin":2814,"position":5},"title":"Realty reality: When life hands you a lemon — remodel . . .","author":"Greg Swann","date":"August 14, 2006","format":false,"excerpt":"Sonia came to us from our web site in mid-April, 2005. Young, unmarried, working very diligently at a job that should have paid better than it did. She was pre-qualified at $115,000, which was a very hard number to hit at that time and would be virtually impossible by now.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2814"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2814\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}