{"id":2830,"date":"2008-03-24T13:56:42","date_gmt":"2008-03-24T20:56:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2830"},"modified":"2008-03-24T13:56:42","modified_gmt":"2008-03-24T20:56:42","slug":"while-the-national-real-estate-market-is-soft-google-pay-per-click-real-estate-advertising-still-going-strong","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2830\/while-the-national-real-estate-market-is-soft-google-pay-per-click-real-estate-advertising-still-going-strong\/","title":{"rendered":"While The National Real Estate Market Is Soft – Google Pay-Per-Click Real Estate Advertising Still Going Strong"},"content":{"rendered":"

Is Your Online Marketing Costing You Too Much?<\/strong><\/p>\n

As one of those with an online presence<\/a>, I am always interested in how others attract “eyeballs”. Back in the early days of Google, I proudly staked my claim on some choice keywords in their pay-per-click program – which brought me a great deal of traffic at a relatively low cost.<\/p>\n

But that was then – and this is now.<\/strong><\/p>\n

The pay-per-click rates for the major cities are now – in some cases – astronomical.<\/p>\n

Currently, the rate for Atlanta Real Estate<\/strong><\/a> is between $0.80 – $3.17… which is what is was a few years back when I quit advertising there. Three bucks a click is too rich for my blood. Average daily clicks on that search term is between 38 and 48… not that much, really.<\/p>\n

For Houston Real Estate<\/strong><\/a>, the rates are between $0.86 – $3.76… with between 89 and 113 daily clicks for that term. A little more expensive – but there is more activity.<\/p>\n

For New York Real Estate<\/strong><\/a>, the rates are between $0.65 and $2.18… with between 32 and 41 daily clicks. I thought that was odd, so when I researched New York City Real Estate<\/strong><\/a>, I see that rates are $0.69 – $2.44… and only 7 to 11 clicks daily on that search term. Unbelievable.<\/p>\n

Manhattan Real Estate<\/strong><\/a>, on the other hand, has rates of $0.67 – $2.32… with daily clicks of between 10 and 13. You would think that in the Manhattan market, there would be more online competition for that Google space… but the truth is in the numbers – the searches just aren’t there<\/em>.<\/p>\n

For Los Angeles Real Estate<\/strong><\/a>, we find rates of $0.96 – $4.85… with daily clicks between 105 and 133.<\/p>\n

For San Francisco Real Estate<\/strong><\/a>, the rates are $0.93 – $.43… with daily clicks between 43 and 55.<\/p>\n

For Chicago Real Estate<\/strong><\/a>, the rates are $1.03 – $5.97… with daily clicks betwteen 122 and 154.<\/p>\n

For Las Vegas Real Estate<\/strong><\/a>, the rates are $1.07 – $9.92… with daily clicks between 76 and 97. Getting kinda pricey, eh?<\/p>\n

For Phoenix Real Estate<\/strong><\/a>, the rates are $0.77 – $3.01… with daily clicks between 29 to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Is Your Online Marketing Costing You Too Much? As one of those with an online presence, I am always interested in how others attract “eyeballs”. Back in the early days of Google, I proudly staked my claim on some choice keywords in their pay-per-click program – which brought me a great deal of traffic at […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-2830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3460,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3460\/there-arent-enough-advertising-dollars-for-zillowcom-to-go-ipo-but-adding-google-street-view-makes-the-site-a-little-more-useful\/","url_meta":{"origin":2830,"position":0},"title":"There aren’t enough advertising dollars for Zillow.com to go IPO, but adding Google Street View makes the site a little more useful","author":"Greg Swann","date":"July 23, 2008","format":false,"excerpt":"So far, in 30 months since Zillow.com launched, precisely one client has shown me a Zestimate. I mention the site all the time, just as a matter of casual conversation, but only the INTx types know what the hell I'm talking about. Last night on the the phone with Brian\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9567,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9567\/real-estate-branding-post-google\/","url_meta":{"origin":2830,"position":1},"title":"Real Estate Branding, Post-Google","author":"John Rowles","date":"August 20, 2009","format":false,"excerpt":"Do real estate brands mean anything to homebuyers post-Google? When the MLS was printed in a binder that brokers hid under their desks and consumers had to shop for an agent first, brand mattered to buyers. Now, buyers come armed with a list of properties that are relevant to them\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1959,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1959\/will-google-be-a-victim-of-the-sub-prime-mess-it-is-inconceivable-that-mortgage-related-advertising-revenue-isnt-shrinking\/","url_meta":{"origin":2830,"position":2},"title":"Will Google be a victim of the sub-prime mess? “It is inconceivable that mortgage-related advertising revenue isn’t shrinking”","author":"Greg Swann","date":"September 22, 2007","format":false,"excerpt":"Barrons:Ever since Google (ticker: GOOG) whiffed on its second-quarter earnings, fans and critics alike have been entertaining this critical question. Critics such as Barron's Roundtable member Fred Hickey are convinced that not even GOOG can avoid the impact of the credit mess that has rocked financial markets and prompted the\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1156,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1156\/databases-fall-short-of-needs-at-realtybots\/","url_meta":{"origin":2830,"position":3},"title":"Databases fall short of needs at realty.bots","author":"Greg Swann","date":"March 16, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Databases fall short of needs at realty.bots Realogy, the giant, publicly traded conglomerate of big-name brokerages, recently announced a deal whereby it will feed all of its listings to realty.bots, Trulia.com and Google Base. That's a mouthful. First, what's a realty.bot?\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3226,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3226\/how-are-you-gonna-keep-em-up-in-your-vertical-real-estate-search-portal-when-the-future-of-home-search-is-horizontal-and-belongs-to-google\/","url_meta":{"origin":2830,"position":4},"title":"How are you gonna keep ’em up in your vertical real estate search portal when the future of home search is horizontal — and Google’s?","author":"Greg Swann","date":"June 10, 2008","format":false,"excerpt":"Do this: Go to Google and search for Phoenix, AZ real estate. We don't compete for that term -- we're coming in like 34th place -- but a lot of people do -- like 3.5 million hits for the keyword without quotes. Here's what's interesting: Out of those 3.5 million\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1174,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1174\/can-yet-another-easy-blogging-local-content-solution-beat-community-building-local-real-estate-weblogs\/","url_meta":{"origin":2830,"position":5},"title":"Can yet another easy-blogging local-content solution beat community-building local real estate weblogs?","author":"Greg Swann","date":"March 19, 2007","format":false,"excerpt":"Jim Kimmons at RealEstateBusinessSuccess.com Blog has come up with yet another simple solution to the issue of using local real estate weblogging content as bait for leads. That makes four of these, by now, I think. Okayfine. Jim may have the better mousetrap for two reasons: He's linking directly to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2830"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2830\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}