{"id":2830,"date":"2008-03-24T13:56:42","date_gmt":"2008-03-24T20:56:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2830"},"modified":"2008-03-24T13:56:42","modified_gmt":"2008-03-24T20:56:42","slug":"while-the-national-real-estate-market-is-soft-google-pay-per-click-real-estate-advertising-still-going-strong","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2830\/while-the-national-real-estate-market-is-soft-google-pay-per-click-real-estate-advertising-still-going-strong\/","title":{"rendered":"While The National Real Estate Market Is Soft – Google Pay-Per-Click Real Estate Advertising Still Going Strong"},"content":{"rendered":"

Is Your Online Marketing Costing You Too Much?<\/strong><\/p>\n

As one of those with an online presence<\/a>, I am always interested in how others attract “eyeballs”. Back in the early days of Google, I proudly staked my claim on some choice keywords in their pay-per-click program – which brought me a great deal of traffic at a relatively low cost.<\/p>\n

But that was then – and this is now.<\/strong><\/p>\n

The pay-per-click rates for the major cities are now – in some cases – astronomical.<\/p>\n

Currently, the rate for Atlanta Real Estate<\/strong><\/a> is between $0.80 – $3.17… which is what is was a few years back when I quit advertising there. Three bucks a click is too rich for my blood. Average daily clicks on that search term is between 38 and 48… not that much, really.<\/p>\n

For Houston Real Estate<\/strong><\/a>, the rates are between $0.86 – $3.76… with between 89 and 113 daily clicks for that term. A little more expensive – but there is more activity.<\/p>\n

For New York Real Estate<\/strong><\/a>, the rates are between $0.65 and $2.18… with between 32 and 41 daily clicks. I thought that was odd, so when I researched New York City Real Estate<\/strong><\/a>, I see that rates are $0.69 – $2.44… and only 7 to 11 clicks daily on that search term. Unbelievable.<\/p>\n

Manhattan Real Estate<\/strong><\/a>, on the other hand, has rates of $0.67 – $2.32… with daily clicks of between 10 and 13. You would think that in the Manhattan market, there would be more online competition for that Google space… but the truth is in the numbers – the searches just aren’t there<\/em>.<\/p>\n

For Los Angeles Real Estate<\/strong><\/a>, we find rates of $0.96 – $4.85… with daily clicks between 105 and 133.<\/p>\n

For San Francisco Real Estate<\/strong><\/a>, the rates are $0.93 – $.43… with daily clicks between 43 and 55.<\/p>\n

For Chicago Real Estate<\/strong><\/a>, the rates are $1.03 – $5.97… with daily clicks betwteen 122 and 154.<\/p>\n

For Las Vegas Real Estate<\/strong><\/a>, the rates are $1.07 – $9.92… with daily clicks between 76 and 97. Getting kinda pricey, eh?<\/p>\n

For Phoenix Real Estate<\/strong><\/a>, the rates are $0.77 – $3.01… with daily clicks between 29 to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Is Your Online Marketing Costing You Too Much? As one of those with an online presence, I am always interested in how others attract “eyeballs”. Back in the early days of Google, I proudly staked my claim on some choice keywords in their pay-per-click program – which brought me a great deal of traffic at […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5,19],"tags":[],"class_list":["post-2830","post","type-post","status-publish","format-standard","hentry","category-marketing","category-real-estate","category-technology","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3226,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3226\/how-are-you-gonna-keep-em-up-in-your-vertical-real-estate-search-portal-when-the-future-of-home-search-is-horizontal-and-belongs-to-google\/","url_meta":{"origin":2830,"position":0},"title":"How are you gonna keep ’em up in your vertical real estate search portal when the future of home search is horizontal — and Google’s?","author":"Greg Swann","date":"June 10, 2008","format":false,"excerpt":"Do this: Go to Google and search for Phoenix, AZ real estate. We don't compete for that term -- we're coming in like 34th place -- but a lot of people do -- like 3.5 million hits for the keyword without quotes. Here's what's interesting: Out of those 3.5 million\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":194,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/194\/mapstopia-a-strong-first-day\/","url_meta":{"origin":2830,"position":1},"title":"Mapstopia: A strong first day . . .","author":"Greg Swann","date":"August 9, 2006","format":false,"excerpt":"We left the visible work visible. If you click on the \"Go\" button, you'll get a Google push-pin at our house. If you click on the link in the text balloon, you'll get the web page I made for our house when we bought it. If you type in any\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2050,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2050\/the-odysseus-medal-stamping-out-white-shoe-corruption-with-or-without-pay-per-click-advertising\/","url_meta":{"origin":2830,"position":2},"title":"The Odysseus Medal — Stamping out white shoe corruption, with or without pay-per-click advertising","author":"Greg Swann","date":"October 15, 2007","format":false,"excerpt":"What is your broker doing when he's not milking you for overpriced business cards and overpriced letterhead with overpriced envelopes? He's milking your buyers for overpriced loans, overpriced title services, overprices inspections, home warranties and hazard insurance policies. For some brokerages, there is never enough money to be squeezed out\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1522,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1522\/who-says-print-advertising-doesnt-work-one-of-our-ads-is-working-so-well-a-competitor-cut-out-the-good-part\/","url_meta":{"origin":2830,"position":3},"title":"Who says print advertising doesn’t work? One of our ads is working so well a competitor cut out the good part!","author":"Greg Swann","date":"June 10, 2007","format":false,"excerpt":"I showed a house today in one of the historic districts we farm. A copy of the neighborhood newsletter was laid out the mantle, along with the fliers and business cards. I took a quick peek to see our ad, the only print advertising we're doing right now. Here's what\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":872,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/872\/metro-brokers-new-map-site-first-we-take-colorado-then-the-world\/","url_meta":{"origin":2830,"position":4},"title":"Metro Brokers’ new map site: First we take Colorado, then — the world!","author":"Greg Swann","date":"January 8, 2007","format":false,"excerpt":"Colorado real estate brokerage Metro Brokers announced it's new map-based search engine at Inman Connect. From the Denver Post:Starting today, consumers will be able to go online to find all homes on the market in Colorado. Denver-based Metro Brokers Inc. is launching ColoradoHomeStop.com at the Inman Real Estate Connect conference\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":2830,"position":5},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2830"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2830\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}