{"id":2833,"date":"2008-03-25T13:11:03","date_gmt":"2008-03-25T20:11:03","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2833"},"modified":"2008-03-25T13:54:34","modified_gmt":"2008-03-25T20:54:34","slug":"less-is-more","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2833\/less-is-more\/","title":{"rendered":"Less is More"},"content":{"rendered":"

If I asked you \u201cwhat business are you in\u201d and your answer is \u201cthe real estate business,\u201d you (like 98% of REALTORS\u00ae) are wrong according to Michael Russer of Russer Communications<\/a>.\u00a0 Michael is a genius of sorts; he claimed the title Mr. Internet before we even found out that Al Gore invented it.\u00a0 Russer was tech before tech was cool. He made quite a name for himself in real estate circles back in the 90\u2019s with his Mr. Internet moniker and a passionate belief that the Internet is not about technology, it is about connecting people. Now he flies all over the world telling real estate and other businesses how to use the Internet to market themselves and connect with clients and customers.\u00a0 <\/p>\n

So why does Michael Russer think 98% of agents don\u2019t know what business they are in?\u00a0 Actually, he asks his classes a different question.\u00a0 He asks attendees at his seminars if they have a specific target market that would be recognizable by visiting their personal web site.\u00a0 98% do not have such a specialty or niche market.\u00a0 In other words, only 2% of REALTORS\u00ae are NOT generalist.<\/p>\n

I am not a REALTOR\u00ae, but I did stay in a Holiday Inn Express last night, and that empowered me to come up with a few niche market suggestions for those of you who might want to stand out from the 1.3 million other REALTORS\u00ae.\u00a0 One of my strong beliefs is that if you try to be everything to everybody, you will end up being nothing to nobody.\u00a0 This is as true for an association of REALTORS\u00ae as it is for each individual member.\u00a0 It is also true in every other part of our lives.\u00a0 Remember High School?\u00a0 If you did not find your niche (band, AV Club, football team, etc.) you really struggled to fit in \u2013 to be relevant.\u00a0 <\/p>\n

Why then, do 98% of REALTORS\u00ae fail to develop a niche within the overall real estate industry?\u00a0 For the same reason many other businesses fail to find a target market \u2013 they fear that limiting the pool of potential clients will Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If I asked you \u201cwhat business are you in\u201d and your answer is \u201cthe real estate business,\u201d you (like 98% of REALTORS\u00ae) are wrong according to Michael Russer of Russer Communications.\u00a0 Michael is a genius of sorts; he claimed the title Mr. Internet before we even found out that Al Gore invented it.\u00a0 Russer was […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-2833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":525,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/525\/carnival-of-real-estate-creams-and-cheeses\/","url_meta":{"origin":2833,"position":0},"title":"Carnival of Real Estate: Creams and cheeses . . .","author":"Greg Swann","date":"October 10, 2006","format":false,"excerpt":"This is our list of second-tier winners in the Carnival of Real Estate. Like those we exhibited yesterday, these are all well-developed ideas pertinent to the real estate industry. These are all very worthy posts, the kind I consider eminently link-worthy, because they advance the meta-discussion that is real estate\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1752,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1752\/wagging-the-dog-at-the-carnival-of-real-estate\/","url_meta":{"origin":2833,"position":1},"title":"Wagging the dog at the Carnival of Real Estate","author":"Greg Swann","date":"August 6, 2007","format":false,"excerpt":"Our policy is that Cathleen Collins chooses our nominees for real estate carnivals. I trust her to be objective, particularly about my posts. The contributors are polled for nominations on Saturday night, with their suggestions going to Cathy. Sometimes I overrule her, and sometimes she asks me to cover for\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1244,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1244\/ask-the-broker-asks-the-audience-what-should-a-brand-new-agent-do-to-get-traction\/","url_meta":{"origin":2833,"position":2},"title":"Ask the Broker asks the audience: What should a brand new agent do to get traction?","author":"Greg Swann","date":"April 1, 2007","format":false,"excerpt":"This is another Ask the Broker question best thrown out to everyone:It looks like I did Project Blogger one better. I actually hired on a new agent yesterday. As in brand new. The guy is an attorney, formerly in-house counsel for a non-profit, he just got his real estate license\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1791,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1791\/vote-for-the-peoples-choice-award-nominees-on-line-now\/","url_meta":{"origin":2833,"position":3},"title":"Vote for The People’s Choice Award — Nominees on-line now","author":"Greg Swann","date":"August 12, 2007","format":false,"excerpt":"Okay, the live version of the People's Choice Award voting interface is on-line. My short-list isn't all that short, alas -- 18 entries total, including seven from BloodhoundBlog. I'll do a better job of eliminating posts in the future. The selections are shown in random order in the voting interface,\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2017,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2017\/the-odysseus-medal-dr-glenn-is-at-his-winningest-when-mr-kelman-is-nowhere-to-be-seen\/","url_meta":{"origin":2833,"position":4},"title":"The Odysseus Medal — Dr. Glenn is at his winningest when Mr. Kelman is nowhere to be seen","author":"Greg Swann","date":"October 8, 2007","format":false,"excerpt":"Meet Dr. Glenn, CEO of a radically different venture-capital-funded real estate start-up. He's charming, witty, self-deprecating, baldly transparent about his means, ends and motives. The people who saw him speak at Inman Connect were amazed at how engaging he could be. Why amazed? Because his reputation has suffered from the\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1253,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1253\/ask-the-broker-asks-the-audience-what-do-you-use-for-a-listing-system\/","url_meta":{"origin":2833,"position":5},"title":"Ask the Broker asks the audience: What do you use for a listing system?","author":"Greg Swann","date":"April 2, 2007","format":false,"excerpt":"Another wide-open Ask the Broker question came in over the transom:Very rewarding and refreshing to listen to Russell Shaw. Wow, I wish I lived nearby. I'd love to see Russ live in April. Having said that, I heard Russell say listing homes is my future. It really sank in. I\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2833"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2833\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}