{"id":2837,"date":"2008-03-26T11:26:28","date_gmt":"2008-03-26T18:26:28","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2837"},"modified":"2008-03-26T12:16:04","modified_gmt":"2008-03-26T19:16:04","slug":"did-you-miss-out-on-the-super-low-guerrilla-only-price-for-bloodhoundblog-unchained-the-price-is-still-low-but-you-need-to-act-fast-brian-brady-wants-to-raise-it-again-soon","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2837\/did-you-miss-out-on-the-super-low-guerrilla-only-price-for-bloodhoundblog-unchained-the-price-is-still-low-but-you-need-to-act-fast-brian-brady-wants-to-raise-it-again-soon\/","title":{"rendered":"Did you miss out on the super-low Guerrilla-only price for BloodhoundBlog Unchained? The price is still low, but you need to act fast — Brian Brady wants to raise it again soon"},"content":{"rendered":"

Here’s a valuable question for the Web 2.0 world: Can people really appreciate a bargain? Everybody loves “free” — but do they love it at full value? My thinking is that LinkedIn would be a much more valuable place to network if it charged members $350 a year, but would anyone pay a buck a day for Facebook?<\/p>\n

This is a question that has been bugging Brian Brady — gnawing at him as only a good marketing problem can. We priced BloodhoundBlog Unchained at $149<\/a> and sold a bunch of tickets. We bumped the price to $199<\/a> and sold a bunch more. We’re getting to the point where we’re going to have to make seating distribution choices — and Brian wants to raise the price to our estimated retail — dollarized<\/i> — value: $350.<\/p>\n

We know that amount is low. The next time we do this, the early-bird<\/i> price will be more than that, and the last-minute price will be more than double that amount. We’re going to give you a year’s worth of ideas to deploy, so, even at $350, we’re still only a buck a day. If you do just one extra deal as a result of something you learn at Unchained, the ROI could be 20-1 or more.<\/p>\n

Looked at that way, Brian is right: It’s plausible that, by charging too little, we’re encouraging people to set their expectations too low. I find that amazing, considering how much value we deliver here at BloodhoundBlog every day. But I was stunned to discover that people didn’t know that Unchained will not be the typical buy-me! buy-me! vendor show<\/a>. I would have thought that my own graduated hostility to vendors would have made that plain.<\/p>\n

In the other corner, there is me, slugging it out for the starving grunts in the trenches. No one is really starving — I hope! — but our lean months have become our lean years, and there ain’t too many of us getting fat off the fat of the land just now. I would rather keep the price as low as we can for as long as we can, Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a valuable question for the Web 2.0 world: Can people really appreciate a bargain? Everybody loves “free” — but do they love it at full value? My thinking is that LinkedIn would be a much more valuable place to network if it charged members $350 a year, but would anyone pay a buck a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,29,26,6,5],"tags":[],"class_list":{"0":"post-2837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-group-therapy","8":"category-lending","9":"category-marketing","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3077,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3077\/brian-brady-at-todays-unchained-preview-show-if-your-clients-are-already-on-linkedin-someone-else-will-introduce-me-to-them\/","url_meta":{"origin":2837,"position":0},"title":"Brian Brady at today’s Unchained preview show: “If your clients are already on LinkedIn, someone else will introduce me to them”","author":"Greg Swann","date":"May 9, 2008","format":false,"excerpt":"As I had mentioned, we did a couple of BloodhoundBlog Unchained preview shows today in Phoenix, one for Realtors and one for lenders. Tempe Realtor and real estate weblogger Nick Bastian wins the endurance award for attending both sessions. Nick surprised Brian Brady by Twittering about Brian's discussion of LinkedIn,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3051,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3051\/unchained-podcatcher-may-12-2008\/","url_meta":{"origin":2837,"position":1},"title":"UNCHAINED PodCatcher: May 12, 2008","author":"Brian Brady","date":"May 12, 2008","format":false,"excerpt":"I'm going to start offering a little update on BloodhoundBlog. I've been spending a bunch of time listening to podcasts about social media marketing, to prepare for UNCHAINED. I thought I'd start sharing a few of them with you. Here is what I listened to, last week: Real Estate Radio\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3145,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3145\/bloodhoundblog-unchained-brian-brady-on-the-way-of-the-hunter\/","url_meta":{"origin":2837,"position":2},"title":"BloodhoundBlog Unchained: Brian Brady on The Way of the Hunter","author":"Greg Swann","date":"May 20, 2008","format":false,"excerpt":"Brian addresses the art and science of Web 2.0 ubiquity. There are several other clips from this session on the BloodhoundBlog Unchained YouTube Channel. Technorati Tags: blogging, BloodhoundBlog Unchained, disintermediation, real estate, real estate marketing, real estate training, technology","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3173,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3173\/brian-brady-does-a-bloodhoundblog-unchained-post-mortem-on-real-estate-radio-usa\/","url_meta":{"origin":2837,"position":3},"title":"Brian Brady does a BloodhoundBlog Unchained post-mortem on Real Estate Radio USA","author":"Greg Swann","date":"May 24, 2008","format":false,"excerpt":"I missed this when it happened: Brian Brady did a great post-mortem rundown on BloodhoundBlog Unchained on RealEstateRadioUSA.com. Brian talks about key moments at the conference and about some of the Web 2.0 ideas that we had built into the event to emphasize the points we were trying to make.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15304,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15304\/heres-what-you-missed-at-bloodhoundblog-unchained-in-anaheim\/","url_meta":{"origin":2837,"position":4},"title":"Here’s what you missed at BloodhoundBlog Unchained in Anaheim.","author":"Greg Swann","date":"November 12, 2011","format":false,"excerpt":"How much attention have you devoted, over the past few years, to so-called on-line real estate marketing experts? How stupid do you feel now that those unwitting judas goats have sold out your IDX feed to Zillow? Nobody likes to be mocked for being a dupe -- the prospect of\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15195,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15195\/brian-brady-makes-it-happen-bloodhoundblog-unchained-is-on-for-anaheim-friday-november-11-2011\/","url_meta":{"origin":2837,"position":5},"title":"Brian Brady makes it happen: BloodhoundBlog Unchained is on for Anaheim, Friday, November 11, 2011.","author":"Greg Swann","date":"October 6, 2011","format":false,"excerpt":"Brian Brady got us a room, may the gods whisper his name in awe. We're working on sponsorship, and I'll have speaker announcements in the coming days. Here's the big picture: BloodhoundBlog Unchained in Anaheim Friday, November 11, 2011 12 Noon to 10 pm Cortona Inn & Suites Anaheim Resort\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2837"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2837\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}