{"id":2838,"date":"2008-03-27T07:59:20","date_gmt":"2008-03-27T14:59:20","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2838"},"modified":"2008-03-27T07:57:05","modified_gmt":"2008-03-27T14:57:05","slug":"black-pearl-marketing-minute-using-the-synergy-of-the-internet-and-low-cost-printed-promotions-to-sell-your-product-build-your-brand-and-give-you-an-affordable-testable-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2838\/black-pearl-marketing-minute-using-the-synergy-of-the-internet-and-low-cost-printed-promotions-to-sell-your-product-build-your-brand-and-give-you-an-affordable-testable-marketing-strategy\/","title":{"rendered":"Black Pearl Marketing Minute: Using the synergy of the internet and low-cost printed promotions to sell your product, build your brand and give you an affordable — testable<\/I> — marketing strategy"},"content":{"rendered":"

Linked below is the first of a series of Black Pearl Marketing Minute podcasts that Brian Brady and I will be putting together. We want to take marketing ideas that we have discussed on BloodhoundBlog and flesh them out to real-life strategies while connecting them to other synergistic tactics.<\/p>\n

In this inaugural episode, we start by talking about my post on using the business card form factor for doing low-cost broadcast door-to-door promotion<\/a>. We talk about some ways that we deploy custom-made business card-sized promotional pieces, how we make and print them, and our distribution plan.<\/p>\n

Brian then connects that idea to a marketing plan that emerged from our comments threads, partnering with local merchants as an online\/offline farming technique<\/a>.<\/p>\n

Earlier today, someone known only as Jacksonville Real Estate<\/a> posted a comment on my post about using low-tech promotional schemes to bring traffic to a single-property web site<\/a>:<\/p>\n

It’s an old idea and it’s not mine … but if you are targeting just a certain areas then getting your flyer on the local pizza delivery box can work wonders.<\/p><\/blockquote>\n

Brilliant! Never thought of it, but that’s why I love this place: We bring bright minds together and set off a blinding brilliance. My reply:<\/p>\n

Oh, very cool. I tend to think in terms of things we can do on our own, but this is actually an interesting cross-promotion:<\/p>\n

“Visit our custom web site for 123 Mulberry Lane and your next pizza is on us!”<\/p>\n

Build a PDF coupon in the site and redeem them with the pizza joint once a week. Meanwhile, your contact info is on the fridge for weeks or months.<\/p>\n

That’s a Brian Brady-style idea. I must be channeling…<\/p><\/blockquote>\n

It’s a Guerrilla Marketing kind of idea<\/a>, actually, a Duct Tape Marketing kind of idea<\/a> — maximum bang for minimum bucks. It’s most completely a BloodhoundBlog kind of idea<\/a>, in the sense that it combines (and recombines) physical with online marketing.<\/p>\n

But nothing’s perfect in the first draft. My correspondent thought springing for the whole pizza might be too expensive as a “pay per click.”<\/p>\n

Okayfine. How about this?<\/p>\n

Buy the soda instead, then. It’s an upsell for the pizzeria — bigger Read more<\/a><\/p><\/blockquote>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Linked below is the first of a series of Black Pearl Marketing Minute podcasts that Brian Brady and I will be putting together. We want to take marketing ideas that we have discussed on BloodhoundBlog and flesh them out to real-life strategies while connecting them to other synergistic tactics. In this inaugural episode, we start […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,18,5,19],"tags":[],"class_list":{"0":"post-2838","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-podcast","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2882,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2882\/black-pearl-marketing-minute-how-did-brian-brady-get-to-be-canadas-favorite-american-mortgage-broker\/","url_meta":{"origin":2838,"position":0},"title":"Black Pearl Marketing Minute: How did Brian Brady get to be Canada’s Favorite American Mortgage Broker?","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"If you search on Google.com for canadian real estate american mortgage what do you find? Brian Brady, of course, Canada's Favorite American Mortgage Broker. In the podcast liked below, Brian discusses the strategy he deployed to dominate many Search Engine Results Pages for Canadian investors looking to pick up American\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2871,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2871\/black-pearl-marketing-minute-a-sneak-peek-at-a-bloodhoundblog-unchained-promotional-radio-spot\/","url_meta":{"origin":2838,"position":1},"title":"Black Pearl Marketing Minute: A sneak peek at a BloodhoundBlog Unchained promotional radio spot","author":"Greg Swann","date":"March 31, 2008","format":false,"excerpt":"Barry Cunningham asked me to make a 60 second promotional spot for BloodhoundBlog Unchained, to be used in the regular rotation on Real Estate Radio USA. What can one say except, \"Hell, yeah!\" Even so, I'm just not that comfortable in the do-what's-expected waxed fruit world, so I came at\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2890,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2890\/black-pearl-marketing-minute-do-you-want-to-learn-how-zillowcom-bakes-a-sweeter-tastier-browser-cookie-scratch-the-fud-from-your-recipe\/","url_meta":{"origin":2838,"position":2},"title":"Black Pearl Marketing Minute: Want to learn how Zillow.com bakes a sweeter, tastier browser cookie? Scratch the FUD from your recipe","author":"Greg Swann","date":"April 3, 2008","format":false,"excerpt":"I wanted to expand on my post from last night on Zillow.com's use of web browser cookies with its new Mortgage Marketplace free loan quotes software. So you know going in, I have a huge contempt for people who try to sow FUD -- fear, uncertainty and doubt -- about\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2841,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2841\/black-pearl-marketing-minute-jeff-brown-discount-lister\/","url_meta":{"origin":2838,"position":3},"title":"Black Pearl Marketing Minute: Jeff Brown, discount lister?","author":"Greg Swann","date":"March 28, 2008","format":false,"excerpt":"The other morning, Bawldguy Jeff Brown left this note in a comment:I\u2019m jumping back into the San Diego investment property market as a lister. I\u2019ve been ignoring my home folks since late \u201803. I\u2019m gonna be offering a broadly different choice for the seller. I\u2019ll charge NO listing commission, but\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2857,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2857\/black-pearl-marketing-minute-hour-your-first-six-months-as-a-real-estate-licensee-use-your-time-now-to-make-money-then\/","url_meta":{"origin":2838,"position":4},"title":"Black Pearl Marketing Minute Hour: Your first six months as a real estate licensee — use your time now to make money then","author":"Greg Swann","date":"March 30, 2008","format":false,"excerpt":"For years I lectured at the pre-licensing classes of the the college professor who taught my own real estate pre-licensing classes. I hadn't done this for the last couple of years, but I did a class on January 24th, 2008. We made a video tape of my talk, but I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2722,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2722\/do-you-want-to-know-the-best-black-pearl-of-all-when-someone-offers-you-a-valuable-jewel-show-up-to-collect-your-prize\/","url_meta":{"origin":2838,"position":5},"title":"Do you want to know the best Black Pearl of all? When someone offers you a valuable jewel, show up to collect your prize!","author":"Greg Swann","date":"March 7, 2008","format":false,"excerpt":"During the ProjectBlogger competition last Spring, I advised the contestants to enter a writing contest Problogger.com was hosting. Of all the apprentices, only Teri Lussier entered, with the result that she finished the competition with a huge number of Technorati links and a Page Rank of 4 -- truly astounding\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2838"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2838\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}