{"id":2839,"date":"2008-03-27T16:33:13","date_gmt":"2008-03-27T23:33:13","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2839"},"modified":"2008-03-27T23:21:21","modified_gmt":"2008-03-28T06:21:21","slug":"eyeball-marketing-are-you-a-pioneer","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2839\/eyeball-marketing-are-you-a-pioneer\/","title":{"rendered":"Eyeball Marketing – Are You a Pioneer?"},"content":{"rendered":"

What do running shoes, firefighters\u2019 air tanks and cordless drills have in common? They are all direct spin-offs from the Apollo Space Missions <\/a>(and before anyone comments, neither Teflon nor Tang was a spin-off from the Apollo missions <\/a>or NASA in general).\u00a0 Why is this important to practitioners of the 2.0 arts? Because Social Media Marketing is, at this time, a lot like the Apollo Space Mission.\u00a0 It is young and unexplored.\u00a0 It is obviously a new way of doing something and most would agree that it is quite powerful, but many more question its real use.\u00a0\u00a0 Apollo was questioned.\u00a0 Many accused the entire program of being a boondoggle: powerful, but of little practical use.\u00a0 \u201cWhat is the point, even if you do succeed?\u201d\u00a0 Sound familiar?<\/p>\n

The Eyeball Marketing theory is simple: if you can put enough eyeballs on you, someone will pay to access the brains (and wallets) behind those eyeballs \u2013 might even be you.\u00a0 There is no shortage of people with products or services to sell that will gladly pay you to get in front of your group.\u00a0 This is the basis of most large, multi-day seminars.\u00a0 (You didn\u2019t think they were paying those big names full boat<\/em> to come and hock their books did you?)\u00a0 Lots of people have something to sell, but few have the ability, the reach and the vision to put butts in seats and eyeballs facing forward.\u00a0 Quick self quiz: how many of you have paid for leads in the past?\u00a0 If you have then you are someone with a service to sell willing to pay someone else for the eyeballs they generate.<\/p>\n

I suggest that there are two basic forms of marketing.\u00a0 When we talk about past clients, sphere of influence and a community of raving fans we are talking about marketing to a target<\/strong>.\u00a0 When we talk about hyper-locals, mass mailings and Google juice we are talking about marketing for eyeballs<\/strong>.\u00a0 They are not mutually exclusive; in fact, the goal of eyeball marketing is to gather enough people into a specific group that you can market to a target.\u00a0 Blanket an area with Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What do running shoes, firefighters\u2019 air tanks and cordless drills have in common? They are all direct spin-offs from the Apollo Space Missions (and before anyone comments, neither Teflon nor Tang was a spin-off from the Apollo missions or NASA in general).\u00a0 Why is this important to practitioners of the 2.0 arts? Because Social Media […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[117,118],"class_list":{"0":"post-2839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"tag-eyeball-marketing","8":"tag-mayoral-marketing","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3652,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3652\/new-flexmls-system-is-a-bold-stride-into-the-twenty-first-century-for-phoenix-area-multiple-listings-service\/","url_meta":{"origin":2839,"position":0},"title":"New FlexMLS system is a bold stride into the twenty-first century for Phoenix-area Multiple Listings Service","author":"Greg Swann","date":"August 2, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0New FlexMLS system is a bold stride into the twenty-first century for Phoenix-area Multiple Listings Service Metropolitan Phoenix got a brand new MLS system this week. MLS is the Multiple Listings Service, the system by which Realtors\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13750,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13750\/zillow-says-if-you-will-send-us-your-clients-as-web-traffic-well-be-pleased-to-sell-them-back-to-you-again-and-again-from-now-on\/","url_meta":{"origin":2839,"position":1},"title":"Zillow says, “If you will send us your clients as web traffic, we’ll be pleased to sell them back to you, again and again, from now on.”","author":"Greg Swann","date":"December 3, 2010","format":false,"excerpt":"Q: What do you do when your massive Realty.bot web site, target-marketed to equity-rich home-sellers, finds itself in a real estate market where most sellers are upside down and do not give a rat's ass what their homes might sell for? A: Punt. This is an eyeball play, up front,\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9899,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9899\/bhb-style-lawyer-marketing-from-the-trenches\/","url_meta":{"origin":2839,"position":2},"title":"BHB-style lawyer marketing – from the trenches","author":"Phil Hodgen","date":"September 29, 2009","format":false,"excerpt":"This is a long-delayed post. A thank you to BHB. A clue for others to see, use, follow. This post is about marketing techniques. A case study. A \"you can do this, too.\" Apology in advance Gregg, please pardon the backlinking to myself. I don't like to pee in the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2546,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2546\/principles-of-flight-and-real-estate-getting-off-the-ground\/","url_meta":{"origin":2839,"position":3},"title":"Principles of Flight and Real Estate — Getting Off the Ground","author":"Jeff Brown","date":"January 28, 2008","format":false,"excerpt":"I've seen in the real estate business the rough equivalent of what my grandma saw in her lifetime with flight. Born in 1909 she saw in real time the embryonic stage of flight. The first successful flight was only six years before her birth. 60 short years later she watched,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2619,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2619\/vertigo-by-map-mash-up-how-to-spin-your-way-around-the-globe\/","url_meta":{"origin":2839,"position":4},"title":"Vertigo by map mash-up: How to spin your way around the globe","author":"Greg Swann","date":"February 19, 2008","format":false,"excerpt":"There's Grant's Tomb, looking a little scruffy in Riverside Park in Manhattan: And here's your chance to take a truly dizzying tour of the Guggenheim Museum: These images, and many more, are brought to you by 360cities.net, a Google Maps mash-up of 360 degree panorama shots from all over the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12248,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12248\/video-killed-the-real-estate-star\/","url_meta":{"origin":2839,"position":5},"title":"Video Killed the Real Estate Star…","author":"Sean Purcell","date":"June 14, 2010","format":false,"excerpt":"I love\u00a0marketing.\u00a0 I love the opportunity presented by a brand new marketing campaign to be creative and stand out\u00a0from the day-to-day noise of everyone else.\u00a0\u00a0Unfortunately, most agents don't share my zeal for marketing.\u00a0 At least, I assume they don't; how else to explain the mind-numbing dreck I see every day.\u00a0\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2839"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2839\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}