{"id":2841,"date":"2008-03-28T06:00:00","date_gmt":"2008-03-28T13:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2841"},"modified":"2008-03-27T20:14:25","modified_gmt":"2008-03-28T03:14:25","slug":"black-pearl-marketing-minute-jeff-brown-discount-lister","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2841\/black-pearl-marketing-minute-jeff-brown-discount-lister\/","title":{"rendered":"Black Pearl Marketing Minute: Jeff Brown, discount lister?"},"content":{"rendered":"

The other morning, Bawldguy Jeff Brown left this note in a comment:<\/a><\/p>\n

I’m jumping back into the San Diego investment property market as a lister. I’ve been ignoring my home folks since late ‘03.<\/p>\n

I’m gonna be offering a broadly different choice for the seller. I’ll charge NO listing commission, but a small monthly fee for ongoing marketing, and my carrying costs at Starbucks.<\/p><\/blockquote>\n

Now that’s intriguing, ain’t it?<\/p>\n

It’s been gnawing at me, so I called Jeff to talk to him about it. He explains it in his own words in the podcast linked below, but stop for a moment and generalize, if you will.<\/p>\n

If you’re in a market with a surfeit of inventory, sellers are not the kind of blue chip asset they might have been a few years ago. Qualified buyers on the other hand…<\/p>\n

If you can sell your sellers on the idea that, like Jeff, you will give them a knock-your-socks-off listing at a price that will save them some money, you will have acquired inventory you can use to attract buyers. I think you would have to list like Jeff plans to, totally turn-key — and you’ll have to decide where you stand on dual agency. But if listing stronger for less attracts more buyers, what do you have to lose?<\/p>\n

Since he’s working with investors, Jeff’s strategy is even more intricate than that. Give a listen and see what you think.
\n<\/p>\n

Technorati Tags: blogging<\/a>, investment<\/a>, real estate<\/a>, real estate marketing<\/a>, real estate training<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The other morning, Bawldguy Jeff Brown left this note in a comment: I’m jumping back into the San Diego investment property market as a lister. I’ve been ignoring my home folks since late ‘03. I’m gonna be offering a broadly different choice for the seller. I’ll charge NO listing commission, but a small monthly fee […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,8,6,18,5],"tags":[],"class_list":{"0":"post-2841","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-investment","8":"category-marketing","9":"category-podcast","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12732,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12732\/gettin-listings-sold-playin-hide-the-pea\/","url_meta":{"origin":2841,"position":0},"title":"Gettin’ Listings Sold – Playin’ Hide the Pea","author":"Jeff Brown","date":"July 23, 2010","format":false,"excerpt":"I've never really cared much about the infinite number of sites 'marketing' listings for real estate agents. It's always struck me as oversold at best, and a con at worst. I'll let you gentle readers gimme your experience in the comments section. I have done a kinda sorta poll in\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2065,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2065\/your-house-cant-be-sold-if-it-cant-be-shown\/","url_meta":{"origin":2841,"position":1},"title":"Your house can’t be sold if it can’t be shown","author":"Greg Swann","date":"October 18, 2007","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). I'm posting it now in the hopes that Realtors reading this will email it to all their sellers. I'm showing a lot lately -- curse this slow market! -- except I'm not because I can't get into\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8259,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8259\/why-arent-there-guys-nights-at-bars-and-clubs-duh\/","url_meta":{"origin":2841,"position":2},"title":"Why Aren’t There ‘Guys Nights’ At Bars and Clubs? Duh","author":"Jeff Brown","date":"May 12, 2009","format":false,"excerpt":"The logic is so simple, and the result is usually so predictable, having a 'Ladies Night' at the local bar or club is a no-brainer. The more foxy ladies there are, the more guys there'll be to buy 'em drinks etc. Why else would a local bar be packed on\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3126,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3126\/no-fee-referral-i-need-a-bloodhound-style-listing-agent-in-boston\/","url_meta":{"origin":2841,"position":3},"title":"No-fee referral: I need a Bloodhound-style listing agent in Boston","author":"Greg Swann","date":"May 15, 2008","format":false,"excerpt":"We list homes for sale like nobody's business. I mean that: No one's business is built like ours. That's something I'm doing everything I can to change, by every means I can think of. It's why I take such pains to describe the things we do, in the hopes that\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1582,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1582\/utterly-brilliant-just-sold-postcards-on-zillowcom\/","url_meta":{"origin":2841,"position":4},"title":"Utterly brilliant: “Just Sold” ‘postcards’ on Zillow.com","author":"Greg Swann","date":"June 25, 2007","format":false,"excerpt":"Zillow blog. Advertise yourself as a lister in the neighborhoods you farm in a venue we know is strongly appealing to sellers. This is so smart it makes my brain ache... Later: Adopted. Whole-heartedly and with alacrity. I need for you to be shopping for what I'm selling, or else\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12855,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12855\/if-you-were-this-guy-what-would-you-do\/","url_meta":{"origin":2841,"position":5},"title":"If You Were This Guy, What Would You Do?","author":"Jeff Brown","date":"August 12, 2010","format":false,"excerpt":"Had a nice conversation with an agent on the east coast recently who's a world class buyer's agent. He has his own site that sending roughly 7-8,000 leads his way each year. From those he picks the cherriest of the cherry, giving the rest to his assistant. He sells anything\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2841"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2841\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}