{"id":2846,"date":"2008-03-31T10:05:47","date_gmt":"2008-03-31T17:05:47","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2846"},"modified":"2008-03-31T10:05:47","modified_gmt":"2008-03-31T17:05:47","slug":"roi-for-20social-media-marketing-so-many-questions-so-few-answers","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2846\/roi-for-20social-media-marketing-so-many-questions-so-few-answers\/","title":{"rendered":"ROI For 2.0\/Social Media Marketing? So Many Questions So Few Answers"},"content":{"rendered":"

Joe over at Selsius published a piece the other day — Show Me the ROI: Is Web 2.0 a Load of Hooey or Who\u2019s Making Hay?<\/a> in which he links to some pretty interesting posts on the same subject. So much of this is what has made me crazy since I first turned onto the onramp of the 2.0 freeway. <\/p>\n

ROI? What’s return, if it’s not measured in money, yenom, cash, closing statements, origination fees, bank deposits, or fill in the damn blank? This is silly at it’s best, and embarrassing at its worst. I don’t mean anything Joe said, just the idea. In fact I thought Joe’s observation was right on the money — pun intended. <\/p>\n

He noted some folks have decided it might be time to ask the question, “How big is yours?”<\/em> <\/p>\n

This goes back (Please Lord, protect me.) to what I’ve always wondered about the whole SEO thing. It fits into this topic as if it was custom tailored. What’s the ROI on 2.0\/SMM?<\/strong> What’s the ROI on all those leads yer gettin’ from your website and\/or blog? I’ve simply stopped turning to the experts out there, ‘cuz I’m tired of being ignored when I ask them to please let me know what their clients’ conversion rates are. <\/p>\n

I finally ran into an upfront, plain talkin’ expert, whose name I will keep to myself.<\/p>\n

When I emailed them privately, asking about leads per day for RE clients, and their subsequent conversion rates, the answer was a breath of fresh air, invigorating by its naked truthfulness. <\/p>\n

Here’s my email to this expert.<\/p>\n

‘Blog\/SEO\/Lead generation expert’,<\/p>\n

I\u2019ve been tryin, in vain, to find out what the batting average is for real estate bloggers who\u2019ve been successful in generating a reliably consistent number of daily\/weekly\/monthly leads.<\/p>\n

I\u2019ve heard of, and keep reading about blogs bringing in 10 a day 20 a day, even 30+ daily. What I\u2019m not hearing is how many closed escrows are resulting from all those leads.<\/p>\n

Whenever I ask this question, especially to those who are experts, (in reality<\/em>, not just in their minds) I become invisible.<\/p>\n

You\u2019re one of the Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Joe over at Selsius published a piece the other day — Show Me the ROI: Is Web 2.0 a Load of Hooey or Who\u2019s Making Hay? in which he links to some pretty interesting posts on the same subject. So much of this is what has made me crazy since I first turned onto the […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,10],"tags":[],"class_list":{"0":"post-2846","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2908,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2908\/isnt-this-all-getting-more-than-a-bit-tiresome\/","url_meta":{"origin":2846,"position":0},"title":"Isn’t This All Getting More Than A Bit Tiresome?","author":"Barry Cunningham","date":"April 6, 2008","format":false,"excerpt":"I mean blog wars, talk about disintermediation, transparency..blah..blah..blah...! I am new to blogging, having only launched Real Estate Radio USA on January 2, 2008. Yet, in this brief period of time I can CLEARLY see the fruits of my labor, the rewards derived from the efforts of my team, the\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2765,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2765\/ashley-alexandra-dupree-on-amiestreetcom-how-to-profit-when-the-long-tail-search-is-you\/","url_meta":{"origin":2846,"position":1},"title":"Ashley Alexandra Dupree on AmieStreet.com: How To Profit When The Long Tail Search Is YOU","author":"Brian Brady","date":"March 14, 2008","format":false,"excerpt":"Ashley Dupree turned into a media target, in 36 hours, and AmieStreet.com immediately started selling her tracks. In the tradition of making hay while the sun shines, Ash uploaded a new single, Move Ya Body and compiled an album, \"Unspoken Words\", both offered on AmieStreet.com. Look at the world we\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5176,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5176\/why-bloggers-fail-to-become-top-producers\/","url_meta":{"origin":2846,"position":2},"title":"Why Bloggers Fail To Become Top Producers","author":"Brian Brady","date":"October 25, 2008","format":false,"excerpt":"I know your secret.\u00a0 Honestly...I do. You aren't knocking the ball out of the park, regardless of your blogging effort.\u00a0 You play around on Twitter, Facebook, Active Rain, and might even comment on Bloodhound Blog.\u00a0 You're probably REALLY smart and can't believe that you're having problems in business.\u00a0 I know\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1378,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1378\/got-back-up-entire-issue-of-business-20-lost-two-weeks-before-press-time\/","url_meta":{"origin":2846,"position":3},"title":"Got back-up? Entire issue of Business 2.0 lost two weeks before press time","author":"Greg Swann","date":"May 2, 2007","format":false,"excerpt":"From TechCrunch:The June issue of Business 2.0 magazine was inadvertently deleted from the editorial server on April 23, according to a number of sources. And the backup server wasn\u2019t working properly. The result? An entire issue down the drain just two weeks before press time. [....] A 2003 article in\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2151,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2151\/who-is-not-whom-in-the-world-of-real-estate-web-20\/","url_meta":{"origin":2846,"position":4},"title":"Who is not whom in the world of “Real Estate Web 2.0”?","author":"Greg Swann","date":"November 1, 2007","format":false,"excerpt":"I caught this bit from the GeekEstate Blog in my feed reader. That's the list of weblogs in the suitable-for-framing map of \"Real Estate Web 2.0\" produced by the 1000Watt Consulting group, a consortium of people who make money by not understanding the difference between wattage and luminosity. 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In her article, Geffner points out that, \"an overly heavy reliance on blogs, social networking and video as a business strategy is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2846"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2846\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}