I know, I know — I owe, I owe.<\/p>\n
I owe Jeff Brown a discussion of every little last thing we do to launch a new listing with maximum impact.<\/p>\n
And I owe The Lovely Wife a discussion of the role of self-promotion in real estate weblogging.<\/p>\n
But…<\/p>\n
We listed two homes today — Mutt and Jeff, $400,000 and $60,000 — go figure. And, while the prep work leading up to a listing can be time-consuming, the actual day of<\/i> listing is often an 18-hour blur of activity.<\/p>\n
Part of my effort was to write weblog entries about both of these homes. My primary reason for doing this was simple: I want them sold! But I also wanted to demonstrate that weblogging about listings is not only an appropriate use of a real estate weblog, if it is done right it can be a very effective sales tool.<\/p>\n
So: In both cases, I am explicitly telling the readers that I am selling them on the home I am talking about — and I close, in both posts, with a bald-faced call to action. Take that<\/i>, wannabe social media marketing experts rationalizing your sales call reluctance!<\/p>\n
Witness:<\/p>\n
I say a lot of memorable things — so many not even I<\/i> can remember them all. \ud83d\ude09 But there are two precepts that came out of this extended discussion of whether or not to blog listings<\/a> that I think are worth remembering:<\/p>\n I love new things because I have a young and eager mind, but I don’t confuse new with better. Nor old with better, for that matter. What I’m interested in — all<\/i> I am interested in — is better<\/i>, pure and simple and clean and cool and quiet and breathtakingly elegant. I know<\/i> that good promotional copy sells homes<\/a>. Imagine how effective it Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" I know, I know — I owe, I owe. I owe Jeff Brown a discussion of every little last thing we do to launch a new listing with maximum impact. And I owe The Lovely Wife a discussion of the role of self-promotion in real estate weblogging. But… We listed two homes today — Mutt […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19,16],"tags":[],"class_list":{"0":"post-2849","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1190,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1190\/neighborhood-level-real-estate-weblogging-traffic-is-not-about-traffic-traffic-is-about-conversions\/","url_meta":{"origin":2849,"position":0},"title":"Neighborhood-level real estate weblogging: Traffic is not about traffic, traffic is about conversions","author":"Greg Swann","date":"March 22, 2007","format":false,"excerpt":"I'm quoting from comments to BloodhoundBlog posts, so I'm not going to show the links. Brian Brady to Teri Lussier: \"Soon she'll be winning carnivals.\" Not to put any pressure on the girl, but I think this is a fine idea. Won't win us the contest, but it's a testament\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1174,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1174\/can-yet-another-easy-blogging-local-content-solution-beat-community-building-local-real-estate-weblogs\/","url_meta":{"origin":2849,"position":1},"title":"Can yet another easy-blogging local-content solution beat community-building local real estate weblogs?","author":"Greg Swann","date":"March 19, 2007","format":false,"excerpt":"Jim Kimmons at RealEstateBusinessSuccess.com Blog has come up with yet another simple solution to the issue of using local real estate weblogging content as bait for leads. That makes four of these, by now, I think. Okayfine. Jim may have the better mousetrap for two reasons: He's linking directly to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4084,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4084\/with-a-new-iphone-application-and-support-for-other-mobile-devices-truliacom-is-pushing-the-realtybot-race-into-the-cloud-but-its-new-free-weblogging-platform-may-put-activerain-under-a-cloud\/","url_meta":{"origin":2849,"position":2},"title":"With a new iPhone application and support for other mobile devices, Trulia.com is pushing the Realty.bot race into the cloud, but its new free weblogging platform may put ActiveRain under a cloud","author":"Greg Swann","date":"August 24, 2008","format":false,"excerpt":"Who's winning the Realty.bot race, Trulia or Zillow? There is a constant flurry of new press releases from the two companies, but their boastful claims often sound like a pair of garrulous amputees agreeing with each other that the two-legged world is off its rocker: \"Five million visitors! Ha-ha!\" \"A\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2695,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2695\/bloodhound-lit-the-art-science-and-business-of-writing-interesting-and-profitable-real-estate-weblog-posts\/","url_meta":{"origin":2849,"position":3},"title":"Bloodhound Lit: The art, science and business of writing interesting and profitable real estate weblog posts","author":"Greg Swann","date":"March 3, 2008","format":false,"excerpt":"By his good example, Kevin Warmath reminds you to get busy on your BloodhoundBlog Black Pearl Diver\u2019s contest entry. We're about to talk about writing, so let me remind you that I wrote a post on how to write a Black Pearl Diver\u2019s contest entry that advances your interests --\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2702,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2702\/oh-for-goodness-sakes-of-course-you-should-blog-listings\/","url_meta":{"origin":2849,"position":4},"title":"Oh, for goodness’ sakes! Nothing sells houses like houses, so of course you should blog listings — your own and other Realtors’","author":"Greg Swann","date":"March 4, 2008","format":false,"excerpt":"Very early on in BloodhoundBlog's history, I argued against blogging listings. The argument actually concerned styles of anti-blogging that were common then: Stealing and reposting newspaper articles verbatim, for example, or posting listing after listing with nothing to engage the reader in any way. Later on, when I was working\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"'Homey' feel is a lure for attracting women home buyers","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/ThemeImages\/202.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2881,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2881\/blogging-other-realtors-listings-selling-houses-by-selling-history-details-ideas-lifestyle-selling-the-story-of-the-home\/","url_meta":{"origin":2849,"position":5},"title":"Blogging other Realtor’s listings: Selling houses by selling history, details, ideas, lifestyle — selling the story of the home","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"I was in an historic home on Monday that made me think it had been built by an important home-builder in the very early days of the suburbanization of Phoenix. With the permission of the lister, I went back yesterday and took dozens of photos of the property. I built\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2849"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2849\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n