{"id":2854,"date":"2008-03-30T08:43:43","date_gmt":"2008-03-30T15:43:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2854"},"modified":"2008-03-30T08:43:43","modified_gmt":"2008-03-30T15:43:43","slug":"are-you-a-marketer-advertiser-or-a-salesperson","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2854\/are-you-a-marketer-advertiser-or-a-salesperson\/","title":{"rendered":"Are you a Marketer, Advertiser or a Salesperson?"},"content":{"rendered":"<p>When you see a commercial on television, are you being sold to or being marketed to? When you&#8217;re at a sporting event and you see the Goodyear blimp, are you being sold to or being marketed to? When you see a billboard on the highway&#8230;well you see where this is going.Successful businesses are able to definitively understand and integrate these components while being able to discern the differences in each of these valuable areas.<\/p>\n<p><strong>Marketing <\/strong>is typically the creative source of ideas to be implemented to feature a product or service to the consumer. Think of marketing as a large umbrella under which all demographic, psychographic and segmentation analysis takes place. It also covers market quantification, determination of who may be competition and what reaction competitors may have. It serves as a catch bin for all of the ancillary components such as promotional marketing, event marketing, integrated marketing, branding, distribution and positioning.<\/p>\n<p><strong>Realtor Marketing example<\/strong>: I have a house that I need to sell.<\/p>\n<ul>\n<li>It is located in an upper-scale neighborhood (75% of the homeowners have a household income exceeding $100,000)<\/li>\n<li>mainly white (82% white 12% black, 4% Hispanic, and 2% other),<\/li>\n<li>predominantly occupied by homeowners (94% owner occupied, 6% tenant occupied<\/li>\n<li>there is substantial product saturation and competition as there are 22 homes for sale in a half mile radius of this home<\/li>\n<li>competitive homes all have pools and 80% are represented by Realtors and the others are FSBO&#8217;s<\/li>\n<li>my idea is to position this home as an &#8220;executive&#8217;s dream home&#8221;<\/li>\n<li>I want to brand this home as an &#8220;oasis from the hustle and bustle of work&#8221;.<\/li>\n<li>I plan to implement a promotion featuring an online component, participation at a local event and utilizing the surrounding community to convey the message stated above<\/li>\n<\/ul>\n<p>Marketing is the development and design of a cohesive plan to deliver a message to the consumer regarding the product or service you wish to promote and sell.<\/p>\n<p><strong>Advertising<\/strong> is the <em><strong>actual <\/strong><\/em>delivery and communication of your marketing message. Advertising provides you, the marketer, with an opportunity to pronounce your marketing message by the utilization of selected mediums.<\/p>\n<p>That message can be delivered in a myriad of ways. You have <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2854\/are-you-a-marketer-advertiser-or-a-salesperson\/#more-2854\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you see a commercial on television, are you being sold to or being marketed to? When you&#8217;re at a sporting event and you see the Goodyear blimp, are you being sold to or being marketed to? When you see a billboard on the highway&#8230;well you see where this is going.Successful businesses are able to [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,6],"tags":[],"class_list":{"0":"post-2854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-general","7":"category-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1687,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1687\/what-makes-a-home-sell-marketing-preparation-and-especially-price\/","url_meta":{"origin":2854,"position":0},"title":"What makes a home sell? Marketing, preparation &#8212; and especially price","author":"Greg Swann","date":"July 23, 2007","format":false,"excerpt":"This is me from last Friday's Arizona Republic (permanent link): \u00a0What makes a home sell? Marketing, preparation -- and especially price I looked at houses with a long-time client last week. We shopped ten houses, of which two were actually in turn-key condition. Two others were fix-ups in every way\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1849,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1849\/a-buyers-market-you-bet-but-even-more-than-that-its-a-listing-agents-market\/","url_meta":{"origin":2854,"position":1},"title":"A buyer&#8217;s market? You bet, but even more than that, it&#8217;s a listing agent&#8217;s market","author":"Greg Swann","date":"August 24, 2007","format":false,"excerpt":"This is me in the Arizona Republic (permanent link): \u00a0A buyer's market? You bet, but even more than that, it's a listing agent's market As I write this, there are 55,706 homes listed for sale in the Arizona Regional Multiple Listings Service. Some are anomalous listings, but those would account\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1023,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1023\/sellers-ready-for-cherry-picking-time\/","url_meta":{"origin":2854,"position":2},"title":"Sellers: Ready for cherry-picking time?","author":"Greg Swann","date":"February 9, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). \u00a0Sellers: Ready for cherry-picking time? We can't grow cherry trees in the desert, but it's cherry-picking time in the Phoenix real estate market. Why? Because even though the buyers seem to be coming out in normal numbers, there is still a\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4418,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4418\/fannie-and-freddie-fall-to-foreclosure-but-still-lenders-lend\/","url_meta":{"origin":2854,"position":3},"title":"Fannie and Freddie fall to foreclosure, but, still, lenders lend","author":"Greg Swann","date":"September 14, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0Fannie and Freddie fall to foreclosure, but, still, lenders lend I write this column at the beginning of the week, and it appears at the end of the week. My topics are usually timeless, but, if I\u2026","rel":"","context":"In &quot;Lending&quot;","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1706,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1706\/by-owner-home-seller-is-no-match-for-a-skilled-listing-agent\/","url_meta":{"origin":2854,"position":4},"title":"By-owner home seller is no match for a skilled listing agent","author":"Greg Swann","date":"July 29, 2007","format":false,"excerpt":"This is me in Friday's Arizona Republic (permanent link): \u00a0By-owner home seller is no match for a skilled listing agent We're about to list a home for sale in a fairly pricey neighborhood, so we are very aware of our competition. We knew a similar home was ready to go\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":112,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/112\/drop-a-dime-on-a-relo-win-50\/","url_meta":{"origin":2854,"position":5},"title":"Drop a dime on a relo, win $50","author":"Cathleen Collins","date":"July 20, 2006","format":false,"excerpt":"I have a listing that's been on the market since June 15. I know, that's only a bit over a month... not too long in today's market. But, this is a gorgeous, well appointed house in a great community, with really smart sellers. They keep the home immaculate, it shows\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2854"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2854\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}