{"id":2868,"date":"2008-03-31T00:47:55","date_gmt":"2008-03-31T07:47:55","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2868"},"modified":"2008-03-31T06:59:00","modified_gmt":"2008-03-31T13:59:00","slug":"the-theory-of-sales-relativity","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2868\/the-theory-of-sales-relativity\/","title":{"rendered":"The Theory Of Sales Relativity"},"content":{"rendered":"

When we upend things in physics these days, it’s not necessarily that the old things were wrong. It’s just that underlying it is a more complete theory. Quantum \"Webmechanics tells us that a ball is made up of atoms, but Newton’s laws still work just fine. You can predict the ball’s trajectory without knowing that the ball is made up of atoms.<\/p>\n

– Lisa Randall<\/a><\/p>\n

___<\/p>\n

When I read the quote above by Lisa Randall I knew I had to use that quote to pay homage to this wonderful post<\/a> by my friend Jeff Brown. What is the benefit of Web 2.0? Transparency. I also really liked the post by Barry and I especially liked the comment by Allen Butler in this thread<\/a>.<\/p>\n

The only problem I see here is simply this: many consumers simply don\u2019t know, or don\u2019t care to know. The whole thing about being \u201ctransparent\u201d is great ad copy. However, while we are waiting around for the internet to change our lives, your average Joe is simply looking for one more way to have to actually do less research and less work. The conveniences of modern shopping have led to very lazy consumers. Maybe a Redfin customer would have the gumption to search out the facts & such. Most will not. Real estate consumers fall into two distinct categories: buyers and sellers. <\/em>The buyers will end up with an agent through sheer happenstance because they don\u2019t know and don\u2019t care.
\n<\/em><\/p>\n

The sellers will go with whomever is \u201crecommended\u201d to them by a family member of friend. It is usually not until they have expired a few times that they actually start to pay attention.
\n<\/em><\/p>\n

In a market like ours, the listing agents who get the job done will remain in the game. Those who don\u2019t. . .well, most are already gone.
\n<\/em><\/p>\n

Gonna go out on a limb here (flame retardant suit loosely fitted to allow breathing room) and say that all this talk of disintermediation and having to prove your value in this new \u201cweb 2. . . .world\u201d will not pan out. The consumer is too lazy.
\n<\/em><\/p>\n

Then again, I\u2019m wrong occasionally.
\n<\/em><\/p><\/blockquote>\n

I don’t think Allen Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When we upend things in physics these days, it’s not necessarily that the old things were wrong. It’s just that underlying it is a more complete theory. Quantum mechanics tells us that a ball is made up of atoms, but Newton’s laws still work just fine. You can predict the ball’s trajectory without knowing that […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,10],"tags":[],"class_list":{"0":"post-2868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-realty-reality","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8288,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8288\/paper-is-so-20th-century-think-bits-not-atoms\/","url_meta":{"origin":2868,"position":0},"title":"Paper is so 20th Century – Think Bits, not Atoms","author":"Ira Serkes","date":"May 7, 2009","format":false,"excerpt":"More and more I simply create Adobe Acrobat files rather than print articles onto .... paper. I love reading the New York Times .. Sunday print editions... and literally bookmark the page. Then go to nytimes.com, find the article, use the full version of Adobe Acrobat to \"Create PDF from\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1678,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1678\/prometheus-unbound-books-are-dead-but-ideas-are-forevermore-unchained-from-the-tyranny-and-avarice-of-atoms\/","url_meta":{"origin":2868,"position":1},"title":"Prometheus unbound: Books are dead, but ideas are forevermore unchained from the tyranny and avarice of atoms","author":"Greg Swann","date":"July 20, 2007","format":false,"excerpt":"Seth Godin:Five hundred year old technology (books) is just too slow for the Net. The act of printing, storing and shipping millions of books takes too long for a secret to ever be in a book again.More.Books are souvenirs. No one is going to read Potter online, even if it's\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6117,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6117\/if-the-question-is-what-should-a-bloodhound-do-if-awarded-the-pulitzer-prize-the-answer-is-drool\/","url_meta":{"origin":2868,"position":2},"title":"If the question is, “What should a Bloodhound do if awarded the Pulitzer Prize?” — the answer is, “Drool…”","author":"Greg Swann","date":"December 12, 2008","format":false,"excerpt":"Fanmail from some flounder:BloodhoundBlog: Will Pulitzer Come Calling? The BloodhoundBlog is a phenomenon; read it and you\u2019ll become addicted to the prose, the passion, and the gem-like jewels of news. It now has a cult following and it has achieved pinnacles of success in online media. But will Pulitzer\u2019s new\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1471,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1471\/newspapers-are-here-to-stay-i-read-all-about-it-on-line\/","url_meta":{"origin":2868,"position":3},"title":"Newspapers are here to stay: I read all about it on-line","author":"Greg Swann","date":"May 25, 2007","format":false,"excerpt":"From the Wall Street Journal On-line (you can't make this stuff up):Even a 30-inch screen can't match the readability of what cheaply spits out of a printing press. I really believe that the copy protection mechanism for newspapers is their consumer interface, in the form of ink spurted on newsprint.The\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":773,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/773\/im-it-and-i-dont-want-to-be\/","url_meta":{"origin":2868,"position":4},"title":"I’m it — and I don’t want to be . . .","author":"Greg Swann","date":"December 15, 2006","format":false,"excerpt":"I first heard of the idea of memes in 1986 or so. Analogized to a gene, a meme is a transmissible idea. We're apt to think of things like \"Dood!\" or \"Dyn-o-mite!\" when we think of memes -- linguistic fads -- but the idea can run much deeper than that.\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10073,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10073\/why-the-housing-bubble-hit-some-areas-harder-than-others\/","url_meta":{"origin":2868,"position":5},"title":"Why the Housing Bubble hit some areas harder than others.","author":"Al Lorenz","date":"October 14, 2009","format":false,"excerpt":"I don't know if you're familiar with Randall O'Toole from the Cato Institute, but he's much better reading than Lawrence Yun.\u00a0 I was just acquainted with one of his latest works entitled How Urban Planners Caused the Housing Bubble. If you're in real estate, it is a must read.\u00a0 I\u2026","rel":"","context":"In "Carnival of Real Estate"","block_context":{"text":"Carnival of Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/carnival-of-real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2868"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2868\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}