{"id":2878,"date":"2008-04-02T00:01:31","date_gmt":"2008-04-02T07:01:31","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2878"},"modified":"2008-04-01T21:55:51","modified_gmt":"2008-04-02T04:55:51","slug":"i-am-not-a-blogger","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2878\/i-am-not-a-blogger\/","title":{"rendered":"I am not a blogger"},"content":{"rendered":"

This is an article I wrote on Active Rain, about a month ago.\u00a0 I’ve since deleted it because it was behind the “Members’ Only” wall and the rules there state you can’t “out” a private post because of the comments:<\/em><\/p>\n

I am not a blogger.<\/p>\n

I’m a marketer, a social media marketer. There’s a difference between the two. Blogging is often portrayed as an “art form”. I am no artist. If you’ve ever seen my drawings, or heard my singing, you’ll quickly verify that.<\/p>\n

Why do I blog? <\/strong> It’s part of my overall branding strategy within my social media marketing plan. I want to be a ubiquitous presence, in plain sight of consumers, giving them what they want. If I give consumers what they want, they’ll give me what I want; a chance to fund their mortgage loan. It’s simple economics if you think about it. Consumers demand; we supply that demand.<\/p>\n

Consumers want to see houses and mortgage rates.<\/strong> How do I know this? I write on Long Beach Real Estate Home<\/a>, Laurie Manny’s blog. Laurie has had tremendous success with blogged listings. Her readers (and subsequent buyers) want to see homes for sale. Her readers started calling me when I wrote the Long Beach Mortgage Rates report…AND put my contact information on the post! Readers want to see homes for sale and mortgage rates available.<\/p>\n

Todd Carpenter takes it one step further<\/a>:<\/p>\n

I bet most of you didn\u2019t realize that I had a second mortgage blog. That\u2019s okay because it flies under the radar. When I talked to Brian Brady<\/a> about it a couple weeks ago, he called it a Trojan Horse. I like that definition. The secret is, my other mortgage blog is cleverly disguised as a blog about Modern Homes in Denver<\/a>. Yep, it\u2019s a mortgage blog that never bothers to mention mortgages<\/em><\/p><\/blockquote>\n

Todd jokingly recalls the expression “Real Estate Porn”. The most successful real estate blog, Curbed.com<\/a>, is laden with real estate porn. Consumers LOVE it. Alas, Todd reports that blogging theoreticians don’t:<\/p>\n

Blog experts like Dustin <\/a>Read more<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

This is an article I wrote on Active Rain, about a month ago.\u00a0 I’ve since deleted it because it was behind the “Members’ Only” wall and the rules there state you can’t “out” a private post because of the comments: I am not a blogger. I’m a marketer, a social media marketer. There’s a difference […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,26,6,5,16],"tags":[],"class_list":{"0":"post-2878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-lending","8":"category-marketing","9":"category-real-estate","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2688,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2688\/whyd-benn-have-to-go-and-do-that\/","url_meta":{"origin":2878,"position":0},"title":"Why’d Benn Have To Go And Do That?","author":"Brian Brady","date":"March 1, 2008","format":false,"excerpt":"I'm pleased that we received a hearty endorsement from Benn Rosales, at Agent Genius, for the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. I'm pleased but I'm not surprised. I'm not surprised because I've gotten to know Benn these past six months. He's a marketer and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1539,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1539\/blogging-for-dollars-its-time-to-make-money\/","url_meta":{"origin":2878,"position":1},"title":"Blogging for Dollars – It’s time to make money.","author":"Kris Berg","date":"June 14, 2007","format":false,"excerpt":"As the tester at my second failed attempt to get my driver's license said many years ago, I am easily \"attracted and distracted\". That, and the fact that I at one point drove on the sidewalk, no doubt contributed to my poor marks. On any given day, my To Do\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2661,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2661\/some-well-deserved-kudosfor-some-friends\/","url_meta":{"origin":2878,"position":2},"title":"Some Well Deserved Kudos…for some friends.","author":"Eric Blackwell","date":"February 26, 2008","format":false,"excerpt":"One of the things that the Greatest Real Estate Agent in the World has taught me (or maybe re-enforced to me) is the power of relationships and the wonderful power of giving. Paying it forward is more than just being nice, or the Golden Rule. It is a powerful marketing\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5955,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5955\/blogger-hell-no-im-a-cyber-projust-like-you\/","url_meta":{"origin":2878,"position":3},"title":"Blogger? Hell, No! I’m a Cyber Pro…Just Like You","author":"Brian Brady","date":"December 19, 2008","format":false,"excerpt":"I'm glad that Greg Swann addressed the whole blogging question.\u00a0 Today, I'm going to share with you,\u00a0 the members of the CyberProfessionals group, the genesis of the Bloodhound Blog Unchained University of Online Marketing Event, in Phoenix, on April 28-May 1, 2009.\u00a0\u00a0\u00a0 I also want to tell you about the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1729,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1729\/the-perfect-blog-the-preamble-but-its-not-really-a-blog\/","url_meta":{"origin":2878,"position":4},"title":"The Perfect Blog – The Preamble (but it’s not really a Blog)","author":"Kris Berg","date":"August 3, 2007","format":false,"excerpt":"I can go home happy now. In just one short morning spent in the Palace Hotel Gold Room, I learned how to write the Perfect Blog. No one person has the answer, of course, but by aggregating the wisdom shared by the collective mind of the blogging greats who spoke\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":561,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/561\/the-irresistible-bastard-building-the-perfect-marketer-for-the-twenty-first-century-real-estate-industry\/","url_meta":{"origin":2878,"position":5},"title":"The Irresistible Bastard: Building the perfect marketer for the Twenty-First Century real estate industry . . .","author":"Greg Swann","date":"October 21, 2006","format":false,"excerpt":"UrbanDigs.com offers some great practical advice on timing low-ball offers. TrueGotham offers further thoughts. Both of these posts are Manhattansized, so you'll need to scale accordingly for your local market. Bonnie Erickson at Real Estate Snippets has excellent advice on the subject of your Realtor's excellent advice. We're not being\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2878"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2878\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}