{"id":2881,"date":"2008-04-02T10:12:02","date_gmt":"2008-04-02T17:12:02","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2881"},"modified":"2008-04-02T10:09:54","modified_gmt":"2008-04-02T17:09:54","slug":"blogging-other-realtors-listings-selling-houses-by-selling-history-details-ideas-lifestyle-selling-the-story-of-the-home","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2881\/blogging-other-realtors-listings-selling-houses-by-selling-history-details-ideas-lifestyle-selling-the-story-of-the-home\/","title":{"rendered":"Blogging other Realtor&#8217;s listings: Selling houses by selling history, details, ideas, lifestyle &#8212; selling the <I>story<\/I> of the home"},"content":{"rendered":"<p>I was in an historic home on Monday that made me think it had been built by an important home-builder in the very early days of the suburbanization of Phoenix. With the permission of the lister, I went back yesterday and took <i>dozens<\/i> of photos of the property.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/718WestMorelandStreet\/BlogSized\/100_3256-01.jpg\"\/><\/p>\n<p>I built <a href=\"http:\/\/www.bloodhoundrealty.com\/718WestMorelandStreet\/\" target=\"_blank\">an engenu web site for 718 West Moreland Street<\/a>, then <a href=\"http:\/\/distinctivephoenix.com\/?p=82\" target=\"_blank\">I wrote a weblog post summarizing the web site<\/a>.<\/p>\n<p>My primary interest, to be honest, was simply to document the home in its current pre-furbed condition. But, if by telling a plausible back-story about the home I can bring it a buyer who will give it the love it needs and deserves, either through me or directly through the listing agent, so much the better.<\/p>\n<p>We&#8217;re interested in real estate. We&#8217;re interested in engaging people who are interested in real estate. Not to beat a dead horse to a bloody pulp, but it seems reasonable to me that blogging about real estate is a laudable way to achieve our weblogging objectives.<br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/arizona\" rel=\"tag\">arizona<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/arizona real estate\" rel=\"tag\">arizona real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/blogging\" rel=\"tag\">blogging<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/phoenix\" rel=\"tag\">phoenix<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/phoenix real estate\" rel=\"tag\">phoenix real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate photography\" rel=\"tag\">real estate photography<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was in an historic home on Monday that made me think it had been built by an important home-builder in the very early days of the suburbanization of Phoenix. With the permission of the lister, I went back yesterday and took dozens of photos of the property. I built an engenu web site for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,9,5],"tags":[],"class_list":{"0":"post-2881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-photography","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2669,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2669\/wanna-see-how-to-win-the-bloodhoundblog-black-pearl-divers-contest-youre-not-selling-us-youre-selling-you\/","url_meta":{"origin":2881,"position":0},"title":"Wanna see how to win the BloodhoundBlog Black Pearl Diver&#8217;s contest? You&#8217;re not selling us, you&#8217;re selling you . . .","author":"Greg Swann","date":"February 27, 2008","format":false,"excerpt":"Mike Farmer wrote a sweet note this morning about using single-property weblogs in his marketing, but his post was not an entry in the BloodhoundBlog Black Pearl Diver\u2019s contest. What's the trick to writing a winning entry? Think your benefit, not ours. How can you write a post about an\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2596,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2596\/were-finally-ready-to-start-selling-bloodhoundblog-unchained-tickets-and-you-can-get-yours-at-the-special-guerrilla-price\/","url_meta":{"origin":2881,"position":1},"title":"We&#8217;re finally ready to start selling BloodhoundBlog Unchained tickets &#8212; and you can get yours at the special Guerrilla price","author":"Greg Swann","date":"February 14, 2008","format":false,"excerpt":"We finally sorted out the details on the venue for BloodhoundBlog Unchained. We're going to be at The Heard Museum Event Center in Downtown Phoenix on May 18-20th, 2008. Note the slight date change; that was a wrinkle in our negotiations. The facility itself is beyond cool -- a vast\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6662,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6662\/selling-real-estate-the-engenu-way-because-i-can-make-content-rich-web-sites-so-easily-i-can-make-my-points-more-convincingly\/","url_meta":{"origin":2881,"position":2},"title":"Selling real estate the engenu way: Because I can make content-rich web sites so easily, I can make my points more convincingly","author":"Greg Swann","date":"January 21, 2009","format":false,"excerpt":"Can premium rental homes in suburban Phoenix throw off positive cash-flow at 75% of market rents? An investor asked me that question the other day. It's an academic problem, really, a matter of costing out typical homes to see how they perform under that scenario. I can do that much\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2243,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2243\/how-do-you-get-to-carnegie-hall-practice\/","url_meta":{"origin":2881,"position":3},"title":"How do you get to Carnegie Hall? Practice!","author":"Greg Swann","date":"November 20, 2007","format":false,"excerpt":"We're adding another Bloodhound to the pound today, and this one is a real treat, Bill Leider of Real Estate Shows: Bill Leider is the CEO of Real Estate Shows, a hosted virtual-tour solution. His background is in corporate and business management in publicly-traded and privately-owned mid-size companies. Bill has\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1121,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1121\/whats-a-realtybot-not-me-alas\/","url_meta":{"origin":2881,"position":4},"title":"What&#8217;s a Realty.bot? Not me, alas . . .","author":"Greg Swann","date":"March 6, 2007","format":false,"excerpt":"We're listing Thursday, and it's been long enough since we've done one of these Grand Opera listings that I have a lot of new stuff to invent from scratch. Ideas are easy, it's execution that's hard. The sign and the collateral cards are built and being printed. We're playing with\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1274,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1274\/thebrickranchcom-as-warm-and-fuzzy-as-an-easter-bunny\/","url_meta":{"origin":2881,"position":5},"title":"TheBrickRanch.com: As warm and fuzzy as an Easter Bunny","author":"Greg Swann","date":"April 7, 2007","format":false,"excerpt":"We finally settled on the WordPress theme and look-and-feel for TheBrickRanch.com. There's more work to come, particularly the sidebar, but the site is ready for Monday's official start of the Project Blogger competition. Not to put too fine a point on it, but this is a reasonable example of what\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2881"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2881\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}