{"id":2915,"date":"2008-04-07T15:50:38","date_gmt":"2008-04-07T22:50:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2915"},"modified":"2008-04-07T15:50:39","modified_gmt":"2008-04-07T22:50:39","slug":"what-a-seller-realtor-relationship-should-not-feel-like","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2915\/what-a-seller-realtor-relationship-should-not-feel-like\/","title":{"rendered":"What a Seller \/ REALTOR relationship should NOT feel like."},"content":{"rendered":"

Several years ago I was at a pretty exclusive real estate conference for large brokerages held in Denver. As part of the conference a representative from a major online lender presented an “emotional model” of what an online buyer’s experience was like. It was a roller coaster ranging from the “high” of deciding to look for a house and starting the search, to the “low” of applying for the mortgage. I thought at the time that since many folks tend to avoid pain MUCH more readily than move toward pleasure, if we simply offer a buying experience with LESS negatives, we would gain more sales.<\/p>\n

That has proven to be true. We continue to look for ways to do this in our operation. As we find them, we implement them. It has paid off in spades.<\/p>\n

Then a thought struck me this past weekend. I am SURE that it is not new. It was the culmination of many posts read here and elsewhere. It was \/ is a principle that is at once amazingly simple and yet difficult to execute with precision.
\n
\nCREATE THE SAME PAIN FREE PROCESS FOR SELLERS.<\/strong><\/p>\n

It is to accomplish EVERYTHING that needs to be done to MARKET and SELL a home, with as little pain (or even ANTICIPATION of discomfort) as possible. And, of course, then the process needs to be turned into a system and scripted. In short, a seller \/ REALTOR relationship should not feel like this:<\/p>\n

proct.jpg<\/p>\n

When you saw the image above, you felt the discomfort that the neuroassociations of the image immediately brought to mind. The seller feels these same things. Let’s take a trip into things THEY find discomfort with.<\/p>\n

1. How much they owe on the home.<\/p>\n

Many of our agents prefer now to look up what is owed on the property ONLINE since we have access to courthouse records and all liens without leaving the comfort of our computer screens. This allows the REALTOR to reacts with sensitivity where needed and to (as importantly) make good marketing decisions with honest information. We can then use statements like “I understand that you feel pinched right now…let’s Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Several years ago I was at a pretty exclusive real estate conference for large brokerages held in Denver. As part of the conference a representative from a major online lender presented an “emotional model” of what an online buyer’s experience was like. It was a roller coaster ranging from the “high” of deciding to look […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-2915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1513,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1513\/jay-thompson-and-greg-swann-to-speak-at-first-southwest-real-estate-blogging-conference-on-june-21st\/","url_meta":{"origin":2915,"position":0},"title":"Jay Thompson and Greg Swann to speak at First Southwest Real Estate Blogging Conference on June 21st","author":"Greg Swann","date":"June 6, 2007","format":false,"excerpt":"Jay Thompson, the Phoenix Real Estate Guy, and I will be speaking the Phoenix Area Active Rain Gathering and First Southwest Real Estate Blogging Conference, to be held on Thursday, June 21st, at 3pm. If you're going to see Russell Shaw speak at Arizona Real Estate Commissioner Sam Wercinski's event,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1551,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1551\/jay-thompson-greg-swann-weblogging-and-liquor-the-first-southwest-real-estate-blogging-conference-is-on-june-21st\/","url_meta":{"origin":2915,"position":1},"title":"Jay Thompson, Greg Swann, weblogging and liquor: The First Southwest Real Estate Blogging Conference is on June 21st","author":"Greg Swann","date":"June 18, 2007","format":false,"excerpt":"Reminding you that Jay Thompson, the Phoenix Real Estate Guy, and I will be speaking the Phoenix Area Active Rain Gathering and First Southwest Real Estate Blogging Conference, to be held on Thursday, June 21st, at 3pm. The event is being put together by Shailesh Ghimire of CTX Mortgage. Visit\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1595,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1595\/seven-days-of-the-dog-thats-no-bloodhound-thats-just-a-mangy-old-mutt\/","url_meta":{"origin":2915,"position":2},"title":"Seven Days of the Dog: That’s no Bloodhound, that’s just a mangy old mutt!","author":"Greg Swann","date":"June 28, 2007","format":false,"excerpt":"We write a lot about real estate weblogging. We have categories on Blogging, on Blog Carnivals, on the Carnival of Real Estate and on Weblogging 101, with much of what we've written on real estate weblogging having been repurposed into a blog-book on the subject, RealEstateWeblogging101.com. Truly, weblogging is a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1562,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1562\/southwest-real-estate-blogging-conference-notes-from-the-epicenter\/","url_meta":{"origin":2915,"position":3},"title":"Southwest Real Estate Blogging Conference: Notes from the epicenter","author":"Greg Swann","date":"June 21, 2007","format":false,"excerpt":"Jay Thompson, The Phoenix Real Estate Guy, making his presentation on real estate weblogging at today's Southwest Real Estate Blogging Conference. Jay was fantastic, with one practical demonstration after another of the power of weblogging. Jonathan Dalton added some great insights from the sidelines, and the incomparable Dave Smith made\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1579,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1579\/greg-swann-at-the-southwest-real-estate-blogging-conference-making-locally-focused-real-estate-weblogging-work\/","url_meta":{"origin":2915,"position":4},"title":"Greg Swann at the Southwest Real Estate Blogging Conference: Making locally-focused real estate weblogging work","author":"Greg Swann","date":"June 25, 2007","format":false,"excerpt":"This is the second half of the Southwest Real Estate Blogging Conference, including my presentation and the question and answer session. The sun had started to go down, so the light in the room was a little better. 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The light in the room was not our friend, so Jay spends much of the film in silhouette.","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2915"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2915\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}