{"id":2922,"date":"2008-04-09T07:53:55","date_gmt":"2008-04-09T14:53:55","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2922"},"modified":"2008-04-09T17:52:06","modified_gmt":"2008-04-10T00:52:06","slug":"our-role-will-remain-strong-firm-indispensable-all-we-must-do-is-adapt-wanna-bet-the-dinosaurs-of-the-pre-web-world-of-business-will-be-supplanted-not-disintermediated","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2922\/our-role-will-remain-strong-firm-indispensable-all-we-must-do-is-adapt-wanna-bet-the-dinosaurs-of-the-pre-web-world-of-business-will-be-supplanted-not-disintermediated\/","title":{"rendered":"“Our role will remain strong, firm, indispensable. All we must do is adapt.” Wanna bet? The dinosaurs of the pre-web world of business will be supplanted, not disintermediated"},"content":{"rendered":"

Richard Riccelli fingered this article on intimations of irrelevance in the advertising industry<\/a>. Richard and I lived through the demise of professional typography<\/a>, so I have a different take than some others here about the dreaded word “disintermediation.”<\/p>\n

If the triumphant yelp is that some<\/em> travel agents and some<\/em> stockbrokers still have jobs, I will point out that some<\/em> blacksmiths still have jobs, too. Attention must be paid and horses must be shod. That much is utterly beside the point.<\/p>\n

Here’s my take on the matter: Don’t think in terms of disintermediation. Use the word “supplantation” instead. The dilbert in the advertising article is insisting that he is not<\/em> a dinosaur — because he knows he is. He is being supplanted by much smarter ways of doing his job, and he will never, ever catch up — first because he doesn’t want to change, and second because the first-mover advantage is too great.<\/p>\n

In the same way, there is no need to start a revolution to get rid of the pestilential NAR. They have no intention of changing, nor any ability to change — but it doesn’t matter. We don’t need to storm the Bastille, we just need to get on with what we’re doing. The NAR will persist in a state of increasing irrelevance, a rotting husk like the neglected Sunday newspaper out on the front porch, but it won’t matter at all in due course.<\/p>\n

The same goes for everything. If we are not all the way onboard with the way business will<\/em> be done, we will be left behind at the station. The work we do will be superficially similar to the work others have done in the past — but those others won’t be doing it any longer.<\/p>\n

Will they have been disintermediated? Not if you insist that they haven’t. But they will have been well and truly supplanted.<\/p>\n

When will that happen? Ask a blacksmith — if you can find one.
\n<\/p>\n

Technorati Tags: disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a>, technology<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Richard Riccelli fingered this article on intimations of irrelevance in the advertising industry. Richard and I lived through the demise of professional typography, so I have a different take than some others here about the dreaded word “disintermediation.” If the triumphant yelp is that some travel agents and some stockbrokers still have jobs, I will […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,6,5,30,19],"tags":[],"class_list":{"0":"post-2922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-supplanting-the-nar","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2992,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2992\/will-realtors-be-disintermediated-by-on-line-tools-probably-not-but-tech-savvy-realtors-will-supplant-those-who-do-not-adapt\/","url_meta":{"origin":2922,"position":0},"title":"Will Realtors be disintermediated by on-line tools? Probably not, but tech-savvy Realtors will supplant those who do not adapt","author":"Greg Swann","date":"April 20, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Will Realtors be disintermediated by on-line tools? Probably not, but tech-savvy Realtors will supplant those who do not adapt The big news in real estate is the market, of course. My view is that the American economy\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":212,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/212\/and-this-is-the-zillow-killer\/","url_meta":{"origin":2922,"position":1},"title":"And this is the Zillow-killer . . .","author":"Greg Swann","date":"August 14, 2006","format":false,"excerpt":"Right there in the Realtor's remarks section of the listing is the conversation-stopper, the quill-puller, the objection-obliterator:The stately home you've always dreamed of with a completely unzillowable view...That's a mean meme, mama. If it spreads, the deal is utterly undone. The concept focuses the mind, and the word calls forth\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3460,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3460\/there-arent-enough-advertising-dollars-for-zillowcom-to-go-ipo-but-adding-google-street-view-makes-the-site-a-little-more-useful\/","url_meta":{"origin":2922,"position":2},"title":"There aren’t enough advertising dollars for Zillow.com to go IPO, but adding Google Street View makes the site a little more useful","author":"Greg Swann","date":"July 23, 2008","format":false,"excerpt":"So far, in 30 months since Zillow.com launched, precisely one client has shown me a Zestimate. I mention the site all the time, just as a matter of casual conversation, but only the INTx types know what the hell I'm talking about. Last night on the the phone with Brian\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":270,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/270\/disintermediation-defenestration-its-all-good\/","url_meta":{"origin":2922,"position":3},"title":"Disintermediation? Defenestration? It’s all good . . .","author":"Greg Swann","date":"August 31, 2006","format":false,"excerpt":"If, like me, you are stuck using Windows because dipsh*t developers write websites that are Microsoft Internet Explorer only -- such as the Arizona Regional Multiple Listing Service's Tempo system -- rejoice in the arrival of Crossover for the Macintosh. It's a WINE environment that permits you to run a\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2108,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2108\/the-disintermediation-of-torquemada-the-inquisitor-do-we-dare-interrogate-ourselves-about-the-future-of-real-estate-representation-and-what-fate-awaits-all-dinosaurs\/","url_meta":{"origin":2922,"position":4},"title":"The disintermediation of Torquemada the Inquisitor: Do we dare interrogate ourselves about the future of real estate representation? And: What fate awaits all dinosaurs?","author":"Greg Swann","date":"October 27, 2007","format":false,"excerpt":"In 1991, I was approached by Garry Fairbairn (he must have been a beautiful baby) of the Western Producer in Saskatoon (or maybe it was Regina), Saskatchewan, Canada to write a simple batch global search and replace utility that the paper could use to translate American wire service copy to\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1648,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1648\/zillowcom-to-launch-realtor-rating-system\/","url_meta":{"origin":2922,"position":5},"title":"Zillow.com to launch Realtor rating system","author":"Greg Swann","date":"July 11, 2007","format":false,"excerpt":"From John Cook's Venture Blog:As an investor and board member at Avvo, I asked [Zillow.com's Rich Barton] when Zillow might roll out an online rating system for real estate agents. That idea is in the works, with Barton saying that the company also is trying to develop ways for consumers\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2922"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2922\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}