{"id":2941,"date":"2008-04-11T13:30:16","date_gmt":"2008-04-11T20:30:16","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2941"},"modified":"2008-04-11T13:30:16","modified_gmt":"2008-04-11T20:30:16","slug":"nordstrom-dave-liniger-remax-and-web-20","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2941\/nordstrom-dave-liniger-remax-and-web-20\/","title":{"rendered":"Nordstrom, Dave Liniger, RE\/MAX and Web 2.0"},"content":{"rendered":"

I\u2019m just not a rah-rah guy. The most trouble I was ever in at Nordstrom \u2013 it almost got me fired \u2013 was my refusal, as a men\u2019s shoe buyer in a suburban Portland mall store, to participate in an Anniversary Sale employee pep-rally-fashion-show, in which the men modeled the women\u2019s apparel and the women modeled the men\u2019s. When the store manager asked me why I wouldn\u2019t want to be a team player, I told him shoe dogs \u2013 at 8.75% commission \u2013 tend to get much more excited by having enough of the right product to sell than my walking around in a dress; that would be my focus. I was saved by the increase.<\/p>\n

So when I heard several weeks ago that Dave Liniger \u2013 Chairman and cofounder of RE\/MAX International \u2013would be in town for a three hour seminar, with the jingoistic \u201cBe Great in 2008\u201d title, my first thought was \u201cUh oh.\u201d But I\u2019d read the fabulous Everybody Wins<\/a><\/em>, and think Dave Liniger\u2019s brilliant; one has to be to go from nothing to building one of the most recognized brands in the world. So I and about a thousand others went.<\/p>\n

He had me with the opening: \u201cDon\u2019t believe any crap NAR tells you.\u201d That was followed by three hours of substantive (and riveting) advice on how to deal successfully in a real-world down market. I found myself every so often closing my eyes and thinking: he sounds exactly like Russell Shaw.<\/p>\n

The number of mentions of Web 2.0 in that three hours: 0.<\/p>\n

===<\/p>\n

When I left Nordstrom in 1979, starting a 24 year career as a manufacturer\u2019s rep, I drove four NW states, and called on two or three independent shoe stores in every small town. Nordstrom had a shoe buyer in every store; what sold in one didn\u2019t necessarily sell in another only a few miles away. The focus was entirely on the right product, the one customers actually wanted to buy, and I made a good living planting seeds in a few stores, then expanding based on success. We had a four day trade show every six months Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m just not a rah-rah guy. The most trouble I was ever in at Nordstrom \u2013 it almost got me fired \u2013 was my refusal, as a men\u2019s shoe buyer in a suburban Portland mall store, to participate in an Anniversary Sale employee pep-rally-fashion-show, in which the men modeled the women\u2019s apparel and the women […]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,29,5],"tags":[],"class_list":{"0":"post-2941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-group-therapy","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":726,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/726\/dave-liniger-the-power-of-selling-a-dream\/","url_meta":{"origin":2941,"position":0},"title":"Dave Liniger: The Power of Selling a Dream . . .","author":"Greg Swann","date":"December 1, 2006","format":false,"excerpt":"This is an excerpt from Everybody Wins: The Story and Lessons Behind RE\/MAX by Phil Harkins and Keith Hollihan. Jeff Brown and I were talking about this on the phone the other day, and I thought I'd share it. Don't read this as an unlimited endorsement of the book. It's\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=gregswann-20&l=as2&o=1&a=0471710245","width":350,"height":200},"classes":[]},{"id":7052,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7052\/tweet-us-better-mr-liniger-when-in-the-world-is-remax-international\/","url_meta":{"origin":2941,"position":1},"title":"Tweet Us Better Mr. Liniger! — When In The World Is RE\/MAX International?","author":"Ryan Hartman","date":"February 23, 2009","format":false,"excerpt":"Woe is me. I'm feeling rejected, ignored, and well, sorta \"LOST.\" Where and \"When\" the heck In the World\u00a0 is RE\/MAX International?.... Denver? 1977? Here's the thing. I've controlled \"Twitter.Com\/remax\" for over a year now and I still haven't received one email from somebody at International asking me to forfeit\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":922,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/922\/this-home-is-one-of-a-kind-and-its-got-the-back-story-to-prove-it\/","url_meta":{"origin":2941,"position":2},"title":"This home is one-of-a-kind — and it’s got the back-story to prove it . . .","author":"Greg Swann","date":"January 21, 2007","format":false,"excerpt":"Richard Riccelli and I were talking today about the power of the back-story to sell historic and architecturally unique homes. Here are two car stories to make the point:From Ubertor, Re\/MAX founder Dave Liniger buys a $1,000,000 HummerFrom The Garage Blog, Carroll Shelby's personal Cobra Supersnake sold for $5,000,000In both\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15680,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15680\/wow-and-you-thought-the-gonophs-at-remax-were-mercenary\/","url_meta":{"origin":2941,"position":3},"title":"Wow… And you thought the gonophs at ReMax were mercenary…","author":"Greg Swann","date":"February 8, 2012","format":false,"excerpt":"Spam today from RealtyExecutives, which really used to matter in Phoenix: I love the monthly fee with the huge, larcenous split. RealtyExecs actually invented the 100% commission plan. It was that idea that Dave Liniger spirited away to Denver, where he founded ReMax. He discovered right away that a 100%\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":953,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/953\/podcast-with-russell-shaw-part-three-a-certain-convocation-of-politic-realtors\/","url_meta":{"origin":2941,"position":4},"title":"Podcast with Russell Shaw, Part Three: A certain convocation of politic Realtors","author":"Greg Swann","date":"January 27, 2007","format":false,"excerpt":"And this is the third of our podcasts with mega-producing Realtor and BloodhoundBlog contributor Russell Shaw. This segment is a freeform colloquy between Russell, my wife and business partner, Cathleen Collins, and myself. We hit a vast array of topics, including Russell regaling us with a story about how he\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1969,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1969\/stand-by-for-the-real-estate-market-shakeup\/","url_meta":{"origin":2941,"position":5},"title":"Stand by for the real estate market shakeup","author":"Russell Shaw","date":"September 24, 2007","format":false,"excerpt":"This is excerpted from today's Inman News: \"RealUmbrella, a new site for home buyers and sellers that launches today in California, will not make many friends in the real estate brokerage industry, but it's not supposed to. At its Web site, the company states that brokers, Realtors and agents that\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"Real-Umbrella-logo","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/09\/Real-Umbrella-logo.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2941"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2941\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}