{"id":2980,"date":"2008-04-16T21:23:23","date_gmt":"2008-04-17T04:23:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2980"},"modified":"2008-04-16T19:31:50","modified_gmt":"2008-04-17T02:31:50","slug":"who-can-reinvent-real-estate-marketing-at-mikecandoitcom-mike-rohrig-howls-like-a-portland-bloodhound","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2980\/who-can-reinvent-real-estate-marketing-at-mikecandoitcom-mike-rohrig-howls-like-a-portland-bloodhound\/","title":{"rendered":"Who can reinvent real estate marketing? At MikeCanDoIt.com Mike Rohrig howls like a Portland Bloodhound…"},"content":{"rendered":"

Look at this. Isn’t that…?<\/p>\n

<\/p>\n

Yes — that’s a custom yard sign, mounted right there in the yard. Here it is up close:<\/p>\n

<\/p>\n

The sign was made by Mike Rohrig, a Portland Realtor and Broker who is pushing the boundaries on his marketing.<\/p>\n

Here’s a note Mike wrote to me:<\/p>\n

The accidental brainwashing in the real estate industry is almost staggering.  The saying ,”think outside the box”, is almost cliche anymore but once I saw your custom sign on the Blog, it left me perplexed that neither I, nor anyone else in my market has created a custom sign.<\/p>\n

It is a simple and effective tool.  It truly will get the home noticed as well as allow me to separate myself from others.  It cost me less than an typical ad in the Oregonian newspaper.  We have certain regulations that don’t allow me to make signs the same size as yours but I think I did okay for my first try.<\/p>\n

For single property websites I have been using WordPress and learning some tricks to make it easier.  I had an idea that you might find helpful. I added a FAQ page.  After talking to my client about some buyer feedback I realized that this would be a perfect way to answer questions, objections or concerns ahead of time.<\/p>\n

One question was about a school boundary line that moved so I put the email response from the school in the FAQ.<\/p>\n

I am not the wordsmith that you are so I use a lot of pictures. I take pictures of nearby parks and anything else I think will help someone make a decision.<\/p>\n

I also make pertinent links on the side in case someone is not familiar with the area.I think I will work on business cards soon as I implement these ideas into my business practice.<\/p>\n

Here are two of my sites that are getting compliments.
\nhttp:\/\/1140swhuntingtonave.com<\/a>
\nhttp:\/\/2904seberkeleypl.com<\/a><\/p><\/blockquote>\n

Mike’s main weblog is the aptly named MikeCanDoIt.com<\/a>.<\/p>\n

There’s a lot that we do, at BloodhoundRealty.com, that no one we compete against does. But ev<\/em>erything we do, in one way or another, is built upon work that came before us. We watch, listen and learn, and Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Look at this. Isn’t that…? Yes — that’s a custom yard sign, mounted right there in the yard. Here it is up close: The sign was made by Mike Rohrig, a Portland Realtor and Broker who is pushing the boundaries on his marketing. Here’s a note Mike wrote to me: The accidental brainwashing in the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,9,5,19],"tags":[],"class_list":{"0":"post-2980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-photography","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3014,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3014\/actions-speak-louder-than-words-so-let-your-actions-say-this-i-intend-to-do-more-to-earn-your-business\/","url_meta":{"origin":2980,"position":0},"title":"Actions speak louder than words, so let your actions say this: “I intend to do more to earn your business.”","author":"Greg Swann","date":"April 24, 2008","format":false,"excerpt":"Mike Rohrig got to hang a sold sign on the first custom yard sign he built for a listing. The sign probably didn't sell the house, but it did sell another homeowner on listing with Mike. He relates this in email:I had reports from my seller of at least one\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3528,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3528\/a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish\/","url_meta":{"origin":2980,"position":1},"title":"A real estate sign of the times: Our first custom yard sign printed in both English and Spanish","author":"Greg Swann","date":"July 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0A real estate sign of the times: Our first custom yard sign printed in both English and Spanish We do things that other brokers in the Phoenix area don't do. We're not the busiest listing brokerage --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3278,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3278\/listing-real-estate-the-bloodhound-way-the-marketing-power-of-a-custom-yard-sign-is-not-the-color-not-the-photography-not-even-that-it-is-custom-made-its-the-text-on-the-sign-that-stops-traffi\/","url_meta":{"origin":2980,"position":2},"title":"Listing real estate the Bloodhound way: The marketing power of a custom yard sign is not the color, not the photography, not even that it is custom-made — it’s the text on the sign that stops traffic","author":"Greg Swann","date":"June 26, 2008","format":false,"excerpt":"We've been making custom yard signs for two years now, but that represents the third generation of our sign philosophy. The second generation featured a huge picture of Odysseus the TV Spokesmodel Bloodhound, and that was a real traffic stopper when it was new. The first generation sported a huge\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3370,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3370\/listing-real-estate-the-bloodhound-way-custom-yard-signs-in-english-and-spanish\/","url_meta":{"origin":2980,"position":3},"title":"Listing real estate the Bloodhound way: Custom yard signs in English and Spanish","author":"Greg Swann","date":"July 16, 2008","format":false,"excerpt":"These signs don't exist yet; they won't be finished until Friday at the earliest. This is the first time we've done this, custom signs with one side in English, one side in Spanish. The flyer is done in both languages, also, one on each side of the sheet. I may\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3182,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3182\/as-much-as-we-love-to-make-custom-yard-signs-for-our-listings-we-keep-an-inventory-of-our-favorite-sign-in-stock\/","url_meta":{"origin":2980,"position":4},"title":"As much as we love to make custom yard signs for our listings, we keep an inventory of our favorite sign in stock","author":"Greg Swann","date":"May 27, 2008","format":false,"excerpt":"This is the sign that sells listings: It rarely hangs for more than a month. We keep ten of them in stock, and I can't wait for the day when we need ten more... Technorati Tags: real estate, real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6189,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6189\/mariana-wagners-custom-real-estate-signs-are-slicker-than-a-colorado-springs-sidewalk-in-december\/","url_meta":{"origin":2980,"position":5},"title":"Mariana Wagner’s custom real estate signs are slicker than a Colorado Springs sidewalk in December","author":"Greg Swann","date":"December 20, 2008","format":false,"excerpt":"Look at these custom yard signs from Mariana Wagner's iTeam real estate brokerage in Colorado Springs, Colorado: Mariana reflects: \"Not exactly how yours is set up, as our wind and freezing temps make the hanging sign a disaster, but these rock. (We have installed a 1-800# on the bottom of\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2980"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2980\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}