{"id":2982,"date":"2008-04-17T08:50:37","date_gmt":"2008-04-17T15:50:37","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2982"},"modified":"2009-02-28T08:39:32","modified_gmt":"2009-02-28T15:39:32","slug":"is-managing-your-url-structure-enough-to-achieve-truliamazing-long-tail-search-results-in-your-target-market","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2982\/is-managing-your-url-structure-enough-to-achieve-truliamazing-long-tail-search-results-in-your-target-market\/","title":{"rendered":"Is managing your URL structure enough to achieve Truliamazing long tail search results in your target market?"},"content":{"rendered":"

Here’s a true fact of BloodhoundBlog life: Trulia.com<\/a> can be a redheaded stepchild around here. We’re always happy to pounce on Redfin.com<\/a> or to pontificate about Zillow.com<\/a>, but Trulia most often gets short shrift. It mainly comes across like Realtor.com’s younger, smarter, cheaper brother — and no one with a stock-option plan needs to write to me to tell me this is an unfair characterization. Trulia is certainly less adept at — or perhaps less interested in — grabbing headlines. The flip side is that the start-up is recovering its own costs, an unheard-of feat in the Web 2.0 world.<\/p>\n

But here is another factor that sets Trulia apart, one that cuts much closer to this Realtor’s bones:<\/p>\n

Trulia.com absolutely kills<\/em> at long tail search optimization.<\/p>\n

Mary McKnight advised us yesterday to ignore the long tail<\/a>, but that advice doesn’t make sense in our business. If I were competing for prospects in Cedar Rapids, then focusing a lot of attention on Cedar Rapids keywords might make sense. But Phoenix is home to five million souls. The Metropolitan Phoenix real estate market comprises an area larger than Belgium. Moreover, our own real estate practice is focused on a tightly-defined niche. We live and die on long tail keywords.<\/p>\n

And this is why I am hyper-aware of Trulia’s long tail efforts. I keep a constant eye on street names where we are strong or want to be strong. People cruise the neighborhoods we work at 15 MPH, looking at every house for sale. If they write down an address and Google it later, I want for them to find us. If it’s our listing, so much the better, but I want for them to find the breadcrumbs we leave behind us<\/a> no matter what.<\/p>\n

Watch this: 921 West Culver Street is for sale<\/a>, but nobody told Google. In consequence, one of our old single-property web sites comes up first for that search (YMMV), giving us first crack at any buyers who Google for more information about that home.<\/p>\n

By contrast: 714 West Culver Street is also for sale<\/a>, but there’s only one dog peeing on that tree right now. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a true fact of BloodhoundBlog life: Trulia.com can be a redheaded stepchild around here. We’re always happy to pounce on Redfin.com or to pontificate about Zillow.com, but Trulia most often gets short shrift. It mainly comes across like Realtor.com’s younger, smarter, cheaper brother — and no one with a stock-option plan needs to write […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,19],"tags":[],"class_list":{"0":"post-2982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":2982,"position":0},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3059,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3059\/the-realtybot-shuffle-truliacoms-response-to-complaints-about-nofollow-tags-on-partner-supplied-content-seems-truly-atrocious\/","url_meta":{"origin":2982,"position":1},"title":"The Realty.bot shuffle: Trulia.com’s response to complaints about nofollow tags on partner-supplied content seems truly atrocious","author":"Greg Swann","date":"May 5, 2008","format":false,"excerpt":"Galen Ward's post on Trulia.com's policy of adding \"nofollow\" tags to links back to its own listings partners has elicited quite a bit of controversy. The original post itself excited a great deal of commentary, and this is explored in encyclopedic detail in a fascinating post by Union Street Media's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":162,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/162\/trulia-maptivating\/","url_meta":{"origin":2982,"position":2},"title":"Trulia maptivating . . .","author":"Greg Swann","date":"August 2, 2006","format":false,"excerpt":"Jeff at Trulia.com ate my feed and set up what I needed to make my own map. You can customize many details. Note that while Trulia gives you a color palette to work from, you can plug in your own hexadecimal values for web-safe colors. Very, very slick... BloodhoundRealty's Historic\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4163,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4163\/with-its-new-iphone-application-truliacom-is-taking-on-line-real-estate-search-to-the-streets\/","url_meta":{"origin":2982,"position":3},"title":"With its new iPhone application, Trulia.com is taking on-line real estate search to the streets","author":"Greg Swann","date":"August 31, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). There is a fuller review of this new technology here. \u00a0With its new iPhone application, Trulia.com is taking on-line real estate search to the streets So who is winning the Realty.bot race, Trulia.com or Zillow.com? Your guess\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16285\/my-client-went-shopping-for-houses-on-trulia-com-and-only-75-of-those-she-found-were-bogus-listings\/","url_meta":{"origin":2982,"position":4},"title":"My client went shopping for houses on Trulia.com, and only 75% of those she found were bogus listings…","author":"Greg Swann","date":"March 15, 2013","format":false,"excerpt":"My note to her: \"Trulia and Zillow both present inactive listings as though they were active to fool the public into thinking that they have more inventory than the agents they exploit for advertising money, even though their listings come straight from the MLS systems. Mere real estate brokers would\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2480,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2480\/the-trulia-publisher-platform-and-the-hypothetical-elastic-mind\/","url_meta":{"origin":2982,"position":5},"title":"The Trulia Publisher Platform and the hypothetical elastic mind","author":"Greg Swann","date":"January 9, 2008","format":false,"excerpt":"Trulia.com is releasing a new product offering this morning -- or at least a new product skin. It is called Trulia Publisher Platform, and what it amounts to is customized branded hosting of Trulia's real estate content on third-party publishers' sites. For example, you can get your Trulia fix under\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2982"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2982\/revisions"}],"predecessor-version":[{"id":7209,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2982\/revisions\/7209"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}