{"id":2991,"date":"2008-04-19T08:25:17","date_gmt":"2008-04-19T15:25:17","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2991"},"modified":"2008-04-19T08:25:45","modified_gmt":"2008-04-19T15:25:45","slug":"marketing-performance-bloodhoundblog-is-the-last-place-crybabies-should-go-when-they-need-to-have-their-boo-boos-kissed-and-therefore-it-is-the-last-place-to-go-looking-for-crybabies","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2991\/marketing-performance-bloodhoundblog-is-the-last-place-crybabies-should-go-when-they-need-to-have-their-boo-boos-kissed-and-therefore-it-is-the-last-place-to-go-looking-for-crybabies\/","title":{"rendered":"Marketing performance: BloodhoundBlog is the last place crybabies should go when they need to have their boo-boos kissed, and, therefore, it is the last place to go looking for crybabies"},"content":{"rendered":"

I want to talk about the idea of marketing performance as a disruptive strategy — but not quite yet. I’m using the term as a gerundive: Developing tools and techniques that by far eclipse your competition, then promoting that outsized commitment to excellence in your marketing. Not: “I’m the best.” Not even: “Here’s why<\/em> I’m the best.” Simply this: “Here is everything you’ll get that you can’t obtain anywhere else.” This is the means by which we can flush most of the bums from the business even as we supplant the sclerotic dinosaurs who claim to be our leaders.<\/p>\n

As a matter of general notice, it were well to take account of a couple of salient facts:<\/p>\n

    \n
  1. This is not an alien message to the BloodhoundBlog audience. The people who come here are already<\/em> committed to doing the best job they can do as Realtors, lenders, investors. We appeal to the elite of real estate professionals, and, not coincidentally, we tend to repel the crybabies, the mediocrities and the wannabe predators.\n<\/li>\n
  2. In consequence, beating up on the crybabies, the mediocrities and the wannabe predators is probably a pretty poor strategy here<\/em>. Most readers here would not just agree with but would joyously amend denunciations of specific bad behavior. But generalized complaints about unspecified groups of miscreants may have the opposite effect: The uncontested best of a group of people rising to the defense of the uncontested worst.<\/li>\n<\/ol>\n

    That’s as may be. There are no groups of people, there are only individuals. Defending a group is no less irrational than attacking that group, but I have no use and no time for irrationality in any flavor.<\/p>\n

    I’m interested in individual practitioners becoming so much better at the performance of their jobs, and so much better at marketing<\/em> that performance, that they put themselves beyond competition<\/em>. I want to put the bums in another line of work, and I want to put the dinosaurs in a museum, where they belong. To my ears, everything else is pointless noise.<\/p>\n

    I’ll deal with this all in detail, but not now: It’s Saturday, Realtor day, and I gotta go to work. Here Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    I want to talk about the idea of marketing performance as a disruptive strategy — but not quite yet. I’m using the term as a gerundive: Developing tools and techniques that by far eclipse your competition, then promoting that outsized commitment to excellence in your marketing. Not: “I’m the best.” Not even: “Here’s why I’m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,24,6,5],"tags":[],"class_list":{"0":"post-2991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-egoism-in-action","9":"category-marketing","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":280,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/280\/trends-are-changing-daily-is-that-real-estate-news-or-a-weather-report\/","url_meta":{"origin":2991,"position":0},"title":"“Trends are changing daily” — is that real estate news or a weather report?","author":"Greg Swann","date":"September 3, 2006","format":false,"excerpt":"\"Trends are changing daily,\" says Catherine Reagor in her column in the Arizona Republic. Was I a younger man, I might trouble myself to wonder about a \"trend\" that lasts less than a day. But I am older, by now, and wiser, and sick to death of picking on Catherine\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18294,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18294\/overnight-news-deal-with-vax-trackers-and-other-snoops-the-21st-century-way-dont-answer-the-door\/","url_meta":{"origin":2991,"position":1},"title":"Overnight News: Deal with vax-trackers and other snoops the 21st-century way: Don\u2019t answer the\u00a0door.","author":"Greg Swann","date":"July 8, 2021","format":false,"excerpt":"The fear-porn media are aghast that China Joe plans to send vaccine cops door-to-door to track down the vax-resistant. Much rending of garments, but who didn't see this coming? More importantly: Who gives a shit? If you don't have a 'No Soliciting' sign at your door, it's because you like\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8943,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8943\/to-celebrate-bloodhoundblogs-third-birthday-lets-celebrate-all-of-the-insanely-great-ideas-we-have-come-up-with\/","url_meta":{"origin":2991,"position":2},"title":"To celebrate BloodhoundBlog’s third birthday, let’s celebrate all of the insanely great ideas we have come up with…","author":"Greg Swann","date":"June 19, 2009","format":false,"excerpt":"Last week I was working, late at night, plugging street addresses into encartus, in preparation for building a bunch of new engenu pages for a new web site we're building, an exposition of truly-distinguished homes in Paradise Valley, Arizona. While I was working, I got pinged by an incoming email,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11470,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11470\/splendorquest-should-we-celebrate-john-galt-day-on-june-1st\/","url_meta":{"origin":2991,"position":3},"title":"SplendorQuest: Should we celebrate John Galt Day on June 1st?","author":"Greg Swann","date":"March 2, 2010","format":false,"excerpt":"I wrote this coming on four years ago, one of my last posts to PresenceOfMind.net, my philosophical\/political\/literary home on the web. The planned strike of our undocumented friends has come and gone, but the underlying idea -- a strike against the looters on June 1st -- still resonates with me.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2346,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2346\/marketing-firms-any-chance-of-ever-hitting-above-the-mendoza-line\/","url_meta":{"origin":2991,"position":4},"title":"Marketing Firms — Any Chance of Ever Hitting Above the Mendoza Line?","author":"Jeff Brown","date":"December 10, 2007","format":false,"excerpt":"First, for those of you now wondering what the heck the Medoza Line is, here's the short version. I come from the Mario Mendoza school, not Minnie Mendoza, as Mario was actually a major leaguer for nine years. Anyway, all it refers to is Mendoza's consistently inept performance at the\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13237,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13237\/marketing-is-what-you-communicate-not-what-you-say\/","url_meta":{"origin":2991,"position":5},"title":"Marketing is what you communicate, not what you say.","author":"Greg Swann","date":"September 13, 2010","format":false,"excerpt":"I'm sorry if I seem to be neglecting folks here, but I'm sure you can guess why. Plus which, at Day 13 of our goal-questing, I'm five for five most days, and days without appointments are the only holes on the calendar. But I'm done for the day, and I'm\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2991"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2991\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}