{"id":2992,"date":"2008-04-20T07:04:26","date_gmt":"2008-04-20T14:04:26","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2992"},"modified":"2008-04-20T07:04:46","modified_gmt":"2008-04-20T14:04:46","slug":"will-realtors-be-disintermediated-by-on-line-tools-probably-not-but-tech-savvy-realtors-will-supplant-those-who-do-not-adapt","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2992\/will-realtors-be-disintermediated-by-on-line-tools-probably-not-but-tech-savvy-realtors-will-supplant-those-who-do-not-adapt\/","title":{"rendered":"Will Realtors be disintermediated by on-line tools? Probably not, but tech-savvy Realtors will supplant those who do not adapt"},"content":{"rendered":"

This is my column for this week from the Arizona Republic<\/i> (permanent link<\/a>):<\/p>\n

 
Will Realtors be disintermediated by on-line tools? Probably not, but tech-savvy Realtors will supplant those who do not adapt<\/strong><\/p>\n

The big news in real estate is the market, of course. My view is that the American economy is much stronger and more resilient than you might guess from day-to-day reports.<\/p>\n

But the other big story in real estate is the idea of “disintermediation” — replacing Realtors with some combination of do-it-yourself effort and hi-tech tools. The stock retort to this notion — and I have made it myself — is that people will never buy homes like they buy books on Amazon.<\/p>\n

Perhaps so. But I lived through the desktop revolution in printing, so I have a different take about the dreaded word disintermediation.<\/p>\n

If the triumphant yelp is that some travel agents and some stockbrokers still have jobs, I will point out that some blacksmiths still have jobs, too. Horses still need shoes. That much is beside the point.<\/p>\n

Here’s my take on the matter: Don’t think in terms of disintermediation. Use the word “supplantation” instead. In industry after industry, old techniques are being supplanted by new ideas. More importantly, the old technicians are being supplanted by new ones.<\/p>\n

This is not a necessary consequence, but it often works out that the “old hands” don’t want to make the change to the new ways of doing business. Even if they do, the “first-mover advantage” can be too great to overcome.<\/p>\n

The same goes for everything — most especially real estate. Realtors who are not all the way onboard with the way business will be done in the future will be left behind at the station.<\/p>\n

A real estate transaction is so complex that most people will continue to want professional advice — even as they handle many of the simpler functions Realtors might have done in the past. The work we do will be superficially similar to the work others have done in the past — but those others won’t be doing it any longer.<\/p>\n

Will they have been disintermediated? Not if you insist that they haven’t. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is my column for this week from the Arizona Republic (permanent link):  Will Realtors be disintermediated by on-line tools? Probably not, but tech-savvy Realtors will supplant those who do not adapt The big news in real estate is the market, of course. My view is that the American economy is much stronger and more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,30,19],"tags":[],"class_list":{"0":"post-2992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-supplanting-the-nar","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1870,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1870\/burn-down-the-mission-elton-john-reads-the-tumbleweed-manifesto-to-the-national-association-of-realtors\/","url_meta":{"origin":2992,"position":0},"title":"Burn Down the Mission: Elton John reads the Tumbleweed Manifesto to the National Association of Realtors","author":"Greg Swann","date":"August 30, 2007","format":false,"excerpt":"I'll have more later, but of all the many reasons the NAR deserves to be disintermediated, perhaps the simplest and most obvious is that these congenital retards cannot catch the frolickin' Cluetrain. \u00a0More viewpoints, pro and con, on supplanting the NAR: < ?php c2c_get_recent_posts(9999, \"%post_URL%\", '30'); ?> Technorati Tags: disintermediation,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":450,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/450\/blogoff-post-73-using-web-to-buy-home-a-bad-idea\/","url_meta":{"origin":2992,"position":1},"title":"Blogoff Post #73: Using Web to buy home a bad idea . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is a sweet one from my Arizona Republic column:\"Save thousands buying surgery online!\" It may be a while before you see this headline. But you can't open a magazine or a Web site lately without hearing that Realtors are about to be \"disintermediated\" by the Internet. \"Disintermediation\" is a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2258,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2258\/real-estate-representation-has-never-been-about-information-brokerage\/","url_meta":{"origin":2992,"position":2},"title":"Real estate representation has never been about information brokerage","author":"Greg Swann","date":"November 24, 2007","format":false,"excerpt":"I'm behind on these, but this is a good time to catch up. This is my column from the Arizona Republic from last week. \u00a0Real estate representation has never been about information brokerage As I write this, the National Association of Realtors is holding its annual convention at the Venetian\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2922,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2922\/our-role-will-remain-strong-firm-indispensable-all-we-must-do-is-adapt-wanna-bet-the-dinosaurs-of-the-pre-web-world-of-business-will-be-supplanted-not-disintermediated\/","url_meta":{"origin":2992,"position":3},"title":"“Our role will remain strong, firm, indispensable. All we must do is adapt.” Wanna bet? The dinosaurs of the pre-web world of business will be supplanted, not disintermediated","author":"Greg Swann","date":"April 9, 2008","format":false,"excerpt":"Richard Riccelli fingered this article on intimations of irrelevance in the advertising industry. Richard and I lived through the demise of professional typography, so I have a different take than some others here about the dreaded word \"disintermediation.\" If the triumphant yelp is that some travel agents and some stockbrokers\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2635,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2635\/seth-godin-to-realtors-get-great-or-get-out-of-the-game\/","url_meta":{"origin":2992,"position":4},"title":"Seth Godin to Realtors: Get great or get out of the game","author":"Greg Swann","date":"February 21, 2008","format":false,"excerpt":"Excellent advice, start to finish. He's not a Realtor, but he's actually sold things other than jawbone in his life. Technorati Tags: blogging, disintermediation, real estate, real estate marketing, real estate training, technology","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":611,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/611\/election-day-links-the-essence-of-liberty-now-is-out-running-those-who-would-enslave-us\/","url_meta":{"origin":2992,"position":5},"title":"Election Day Links: The essence of liberty, now, is out-running those who would enslave us . . .","author":"Greg Swann","date":"November 7, 2006","format":false,"excerpt":"I know a lot of people who don't vote. Not because they're lazy, but because they're philosophically opposed to the whole business. For my own part, I vote for just about the same reason I go to Mass, and about as often. 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