{"id":2995,"date":"2008-04-21T07:36:40","date_gmt":"2008-04-21T14:36:40","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2995"},"modified":"2008-04-21T06:01:24","modified_gmt":"2008-04-21T13:01:24","slug":"we-have-2-and-59ths-quarters-left","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2995\/we-have-2-and-59ths-quarters-left\/","title":{"rendered":"Eye On The Ball, Folks…Hug Your CPA Today…"},"content":{"rendered":"

We’ll keep this first post short, sweet, and incredibly practical.  We all want that magic bullet.<\/a>  That thing that gets us four more work free "deals" this quarter, right?  Well, it doesn’t exist.  So instead of whining about marketing<\/a>, let’s look to the calendar for a drop dead simple<\/a>, 1.0 way to get a little bit of scratch this month.<\/p>\n

We all know what happened last Tuesday, right?  It was tax day.  <\/p>\n

Lots of people thought about their finances, lots of people talked to their local CPAs.  Loads of CPAs saw lots of financial statements, heard why people were freeing up cash, maybe a few even heard the sugar-sweet phrase ‘1031,’ just days ago.  <\/p>\n

And you know what?  Betcha a Starbucks they don’t all <\/strong>have trustworthy referral partners to work with.  <\/p>\n

Betcha that if you<\/strong> grabbed a list of CPAs–now that the CPAs aren’t in tax season–and reached out via ANY authentic method (post cards, friendly calls, offering lunch, whatever you’re comfortable with that gets measurable results), and authentically offered yourself as a trustworthy person to help navigate these turbulent waters…<\/p>\n

You’d get solid referrals in days and weeks-not months. <\/p>\n

There are dozens of "scripts" you can use, but why not do it in a sentence:<\/p>\n

The more direct and more honest, the better.  I’ve called CPAs (and financial planners) and uttered a run on sentence: "Hi, I’m Chris Johnson, with ____________.  I wanted to reach out and let you know that if you had clients buying a property, I would be honored to help them, and help you make sure it was congruent with their long term goals. Do you have anyone in that category?"   <\/p>\n

Now, I’ve never once had someone jump through the phone to send me a client.  But, I’ve made (too) few of these calls to CPAs.  And every time I do, within a couple of hours, I meet someone I connect with, I want to help, and that sends people to me because I reached out.  I’m still closing loans from CPAs I Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We’ll keep this first post short, sweet, and incredibly practical.  We all want that magic bullet.  That thing that gets us four more work free "deals" this quarter, right?  Well, it doesn’t exist.  So instead of whining about marketing, let’s look to the calendar for a drop dead simple, 1.0 way to get a little […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-2995","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":959,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/959\/mortgage-origination-is-a-contact-sport\/","url_meta":{"origin":2995,"position":0},"title":"Mortgage Origination Is A Contact Sport","author":"Brian Brady","date":"January 28, 2007","format":false,"excerpt":"Mortgage origination is a contact sport. It's retailing. It's selling. Too many of us can get caught up in the irrelevant tasks that top producing originators simply refuse to do. Why do we fall into the task trap rather than be focused on dollar productive activities? We do it because\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16280,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16280\/beating-the-irs-one-regulation-at-a-time\/","url_meta":{"origin":2995,"position":1},"title":"Beating the IRS One Regulation at a Time","author":"Damon Chetson","date":"January 28, 2013","format":false,"excerpt":"Occupational licensing is a tricky topic for those of us who have \"professional\" occupations. The notion that any old schmuck can simply hang out a shingle - in the case of a law practice - or open a brokerage with nothing more than a computer, smartphone, and printer - in\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2014,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2014\/trim-the-fatno-throw-away-the-meat-and-get-a-new-cow\/","url_meta":{"origin":2995,"position":2},"title":"Trim The Fat…No, Throw Away the Meat and Get a New Cow","author":"Brian Brady","date":"October 9, 2007","format":false,"excerpt":"Frank Nelson, writing for the Sunday LA Times, outlined the knowledge crisis that affects our industries today: \"About half our members have never seen a down market,\" said Colleen Badagliacco, president of the California Assn. of Realtors. Edward Barrios, an agent with Shorewood Realtors in Manhattan Beach, believes a \"gold-rush\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9867,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9867\/imovie-lets-me-produce-six-short-real-estate-videos-in-three-hours\/","url_meta":{"origin":2995,"position":3},"title":"iMovie lets me produce six short real estate videos in three hours","author":"Greg Swann","date":"September 27, 2009","format":false,"excerpt":"I've never loved video as a means of promoting real estate listings. I much prefer lots and lots of really big, really detailed photographs. But: The SMS marketing we're doing with DriveBuy Technologies makes video a necessity. The integration of YouTube into smart-phones is simply too compelling an opportunity to\u2026","rel":"","context":"In "BloodhoundBlog.TV"","block_context":{"text":"BloodhoundBlog.TV","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/bloodhoundblogtv\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":895,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/895\/apple-iphone-round-up\/","url_meta":{"origin":2995,"position":4},"title":"Apple iPhone round-up . . .","author":"Greg Swann","date":"January 14, 2007","format":false,"excerpt":"This is nothing like everything, just a summary of news -- and comic relief -- of interest to the real estate community. Dave Winer, among others, objects to the idea of the iPhone being a closed box. Okayfine. But it's important for end-users to understand that the iPhone will run\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1900,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1900\/you-can-use-the-no-hassle-iphone-to-hang-up-on-the-nar-but-first-attend-to-those-odysseus-medal-nominations\/","url_meta":{"origin":2995,"position":5},"title":"You can use the No-Hassle iPhone to hang up on the NAR, but first attend to those Odysseus Medal nominations","author":"Greg Swann","date":"September 7, 2007","format":false,"excerpt":"Wanna hear something amazing? Twenty-one months into the downturn, and the NAR is still adding new members. Not much growth, mind you -- not cancerous growth -- but growth is growth. I want to get back to the idea of alternatives to the NAR, but I've been busy -- that's\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2995"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2995\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}