{"id":3006,"date":"2008-04-22T23:00:00","date_gmt":"2008-04-23T06:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3006"},"modified":"2008-04-22T23:10:03","modified_gmt":"2008-04-23T06:10:03","slug":"engenu-public-beta-test-goes-live-if-you-want-to-explore-the-software-bloodhoundrealtycom-uses-to-build-our-web-pages-and-web-sites-this-is-you-opportunity-to-deploy-engenu-on-your-own-web-server","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3006\/engenu-public-beta-test-goes-live-if-you-want-to-explore-the-software-bloodhoundrealtycom-uses-to-build-our-web-pages-and-web-sites-this-is-you-opportunity-to-deploy-engenu-on-your-own-web-server\/","title":{"rendered":"engenu public beta test goes live: If you want to explore the software BloodhoundRealty.com uses to build our web pages and web sites, this is your opportunity to deploy engenu on your own web server"},"content":{"rendered":"<p><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2604\" target=\"_blank\">I&#8217;ve been talking about engenu for a couple of months now<\/a>. This is the software that BloodhoundRealty.com uses to build single property web sites for our listings and other web pages and web sites that we use to communicate with clients and vendors. Our belief is that the language of real estate is photography, and that, in many cases, the most effective way of communicating real estate concepts is by means of web pages and web sites.<\/p>\n<p>I have been building pages and sites like this for as long as I have been in real estate, first manually, then with a steadily improving series of software programs. engenu is a further development on those ideas, designed and written from scratch this year. We have been using it for our own jobs for the past two months &#8212; to make sure that we had what we wanted, and to makes sure everything was working properly.<\/p>\n<p>Here are some engenu sites we have built, both as live work and as examples of what the software can do:<\/p>\n<ul>\n<li><a href=\"http:\/\/1322eastvermontave.com\/\" target=\"_blank\">1322EastVermontAve.com<\/a>, a single-property web site\n<\/li>\n<li><a href=\"http:\/\/12214westmadisonst.com\/\" target=\"_blank\">12214WestMadisonSt.com<\/a>, a single-property web site\n<\/li>\n<li><a href=\"http:\/\/distinctivephoenix.com\/101_West_Seminole_Drive,_Phoenix,_AZ\/\" target=\"_blank\">An elaborate property preview for a relocating client<\/a>\n<\/li>\n<li><a href=\"http:\/\/bloodhoundrealty.com\/Unchained%20Hotels\/\" target=\"_blank\">Unchained Hotels<\/a>, an example of an embedded Google map\n<\/li>\n<li><a href=\"http:\/\/distinctivephoenix.com\/Elaborate_HTML\/\" target=\"_blank\">A demonstration of more-elaborate HTML coding<\/a>\n<\/li>\n<li><a href=\"http:\/\/www.bloodhoundrealty.com\/718WestMorelandStreet\/\" target=\"_blank\">The supporting web site for a blog post about another agent&#8217;s listing<\/a><\/li>\n<\/ul>\n<p>What is it, exactly? engenu is slide-show-oriented software for the semi-automated creation of web pages and web sites. It is communications software, not a presentation package. As an expression of this, even though we make very elaborate single-property web sites for our listings, we continue to use a third-party vendor for our virtual tours.<\/p>\n<p>Who should use engenu? Realtors &#8212; and I mean all of them &#8212; but also handymen, roofers, landscapers, inspectors &#8212; anyone who needs to communicate frequently with digital photographs.<\/p>\n<p>What will you need to run engenu? Root level access to an Apache web server, a robust FTP client that you know how to use, and a strong need to create a lot of professional-looking web pages quickly and cheaply. engenu is multi-user software, so, as soon as you have it installed, you can split the workload for large <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3006\/engenu-public-beta-test-goes-live-if-you-want-to-explore-the-software-bloodhoundrealtycom-uses-to-build-our-web-pages-and-web-sites-this-is-you-opportunity-to-deploy-engenu-on-your-own-web-server\/#more-3006\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been talking about engenu for a couple of months now. This is the software that BloodhoundRealty.com uses to build single property web sites for our listings and other web pages and web sites that we use to communicate with clients and vendors. Our belief is that the language of real estate is photography, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,9,5,19],"tags":[],"class_list":{"0":"post-3006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-photography","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2786,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2786\/how-to-use-engenu-to-support-your-blog-posts-about-homes-you-would-like-to-sell-to-build-single-property-web-sites-and-to-achieve-total-global-hyper-local-long-tail-search-domination\/","url_meta":{"origin":3006,"position":0},"title":"How to use engenu to reinforce your blog posts about listed homes you would like to sell, to build single-property web sites, and to achieve total global hyper-local long-tail search domination","author":"Greg Swann","date":"March 17, 2008","format":false,"excerpt":"This is my response to a comment that Jennifer Castillo left on my post about the benefits of blogging about real estate listings you would like to sell. Jennifer said:My questions to you arise from this quote of yours, \u201cFor each house you preview, build an engenu page. That way\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7036,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7036\/podcast-building-your-own-custom-engenu-skins\/","url_meta":{"origin":3006,"position":1},"title":"Podcast: Building your own custom engenu skins","author":"Greg Swann","date":"February 23, 2009","format":false,"excerpt":"This is the second installment from my conversation Saturday night with Scott Cowan. In the podcast linked below, we discuss the procedure to be followed in order to build your own custom engenu skin. What's a \"skin\"? It's simply the visual theme for a particular engenu installation. If you work\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6662,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6662\/selling-real-estate-the-engenu-way-because-i-can-make-content-rich-web-sites-so-easily-i-can-make-my-points-more-convincingly\/","url_meta":{"origin":3006,"position":2},"title":"Selling real estate the engenu way: Because I can make content-rich web sites so easily, I can make my points more convincingly","author":"Greg Swann","date":"January 21, 2009","format":false,"excerpt":"Can premium rental homes in suburban Phoenix throw off positive cash-flow at 75% of market rents? An investor asked me that question the other day. It's an academic problem, really, a matter of costing out typical homes to see how they perform under that scenario. I can do that much\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7286,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7286\/demoing-engenu-building-a-web-page-building-that-page-into-a-web-site-adding-more-content-to-that-web-site-reconfiguring-the-site-building-a-pdf-site-and-repurposing-standing-content\/","url_meta":{"origin":3006,"position":3},"title":"Demoing engenu: Building a web page, building that page into a web site, adding more content to that web site, reconfiguring the site, building a PDF site and repurposing standing content","author":"Greg Swann","date":"March 3, 2009","format":false,"excerpt":"This is a 38 minute video of me demoing a lot of different engenu functions. I got myself slightly screwed up in the middle, because I expected automatic inheritance to work at the level I was working on. In fact, it only works on folder levels below your current level,\u2026","rel":"","context":"In &quot;Flourishing&quot;","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7300,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7300\/engenu-epiphany-2-a-hierarchy-of-folders-becomes-a-hierachy-of-pages-becomes-a-functional-web-site\/","url_meta":{"origin":3006,"position":4},"title":"engenu Epiphany #2:  A hierarchy of Folders becomes a hierachy of Pages becomes a functional web site","author":"Cheryl Johnson","date":"March 4, 2009","format":false,"excerpt":"I drafted this\u00a0article a few days ago, before Greg posted\u00a0his video demo of engenu.\u00a0 Coincidentally, I think my post here serves as a pretty good introduction to the engenu functions that are covered in the video. I like Greg's description of\u00a0 engenu's functionality here.\u00a0 (About two thirds of the way\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7031,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7031\/podcast-installing-engenu-on-multiple-domains\/","url_meta":{"origin":3006,"position":5},"title":"Podcast: Installing engenu on multiple domains","author":"Greg Swann","date":"February 22, 2009","format":false,"excerpt":"Linked below is a recording of a conversation Scott Cowan and I had last night about installing engenu on multiple domains. Cliff's Notes: Each domain needs its own copies of the engenu folder and the engenuComponents folder, including a separate copy of engenupageDex.bin. The advantage is that each different domain\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3006"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3006\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}