{"id":3028,"date":"2008-04-27T17:11:08","date_gmt":"2008-04-28T00:11:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3028"},"modified":"2008-04-28T05:34:16","modified_gmt":"2008-04-28T12:34:16","slug":"the-smarter-agent-emerging-standards-out-of-experimentation","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3028\/the-smarter-agent-emerging-standards-out-of-experimentation\/","title":{"rendered":"The smarter agent emerging: standards out of experimentation"},"content":{"rendered":"

Choice is becoming more critical as options increasingly expand. I have read about this potential\u00a0problem for years and now we seem to be well along the road to increasing abundance of options. As real esate agents, we’re inundated with options regarding web sites, social networking avenues, blogs to read, models to consider, marketing techniques to employ and advertising venues to use. It’s the flip side of the blessing, the curse of too many options and the\u00a0problem of choice.<\/p>\n

One of the benefits of sites like Bloodhound is that people are giving consideration to these problems and openly writing about what has been found to be the best practices. Awhile back I talked about an article written years ago predicting how the internet would intially be chaos, then experimentation and selection and winnowing, then a standardization period. I want to give credit to the writer, but I can’t find the source. Perhaps someone will remember.<\/p>\n

It seems we are still in the experimentation stage, but as we quickly change and learn, choices will hopefully become easier. There is still a dearth of statistics showing the effectiveness of blogging, social networking and online marketing through website providers,\u00a0RE sites and\u00a0social sites\u00a0but anectdotal evidence and personal experience based on analysis\u00a0are beginning to give us an indication that these new forms of doing business have much potential for those who are adopting the right\u00a0methods and utilizing them in a committed way.<\/p>\n

I do have evidence in my own\u00a0company that online business has increased\u00a0by at least 20-30% each year for the last three years, I just haven’t pinpointed which methods produce what part of that business — perhaps it’s a holistic effect of it all.<\/p>\n

Making choices is based on knowledge gained through experimentation, our results and\u00a0the results of others, developing certain guidelines I can use to measure new offerings. In other words, I’m getting to a point where I don’t have to experiment with every new online offering, wasting money on useless gimmicks — it’s easier to tell now which ones have merit and which ones\u00a0are just a snazzy remake of something I’ve tried that didn’t work.<\/p>\n

I suspect many real Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Choice is becoming more critical as options increasingly expand. I have read about this potential\u00a0problem for years and now we seem to be well along the road to increasing abundance of options. As real esate agents, we’re inundated with options regarding web sites, social networking avenues, blogs to read, models to consider, marketing techniques to […]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,10,19],"tags":[146,147],"class_list":{"0":"post-3028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-realty-reality","9":"category-technology","10":"tag-marketing-trends","11":"tag-technolgy-choices-in-real-estate","13":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":422,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/422\/blogoff-post-45-real-estate-weblogging-yo-shlomo-cut-back-on-the-promo\/","url_meta":{"origin":3028,"position":0},"title":"Blogoff Post #45: Real estate weblogging? Yo, Shlomo! Cut back on the promo . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here is tip number forty-seven:Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.This one goes miles for me. I have no objection to you telling\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":548,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/548\/drinks-with-todd-tarson\/","url_meta":{"origin":3028,"position":1},"title":"Drinks with Todd Tarson . . .","author":"Greg Swann","date":"October 17, 2006","format":false,"excerpt":"Todd Tarson from MOCO Real Estate News stopped by the house last night for beer and chips before rushing off to a WARDEX dinner, this in advance of an AAR conference. I'd like to tell you that we cut through every knotty problem facing the real estate industry, but that\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":194,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/194\/mapstopia-a-strong-first-day\/","url_meta":{"origin":3028,"position":2},"title":"Mapstopia: A strong first day . . .","author":"Greg Swann","date":"August 9, 2006","format":false,"excerpt":"We left the visible work visible. If you click on the \"Go\" button, you'll get a Google push-pin at our house. If you click on the link in the text balloon, you'll get the web page I made for our house when we bought it. If you type in any\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13002,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13002\/me-and-claudia-and-php-using-internet-real-estate-marketing-to-you-know-sell-real-estate\/","url_meta":{"origin":3028,"position":3},"title":"Me and Claudia and PHP: Using internet real estate marketing to — you know — sell real estate…","author":"Greg Swann","date":"August 15, 2010","format":false,"excerpt":"So, the Arizona Republic ran an article yesterday on on-line real estate marketing and you will never in a million years guess who they did not call. I never get called for any of those kinds of things -- the RaiseTheBarTab kinds of events -- even though we're doing cooler\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1596,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1596\/googles-reciprocal-link-penalty-for-real-estate-sites-explained\/","url_meta":{"origin":3028,"position":4},"title":"Google’s reciprocal link penalty for real estate sites explained","author":"Greg Swann","date":"June 29, 2007","format":false,"excerpt":"Who will be affected by Google's real estate reciprocal link penalty? The answer in words and in pictures. Cliff's Notes: If you aren't part of one of those goofy link exchanges to your static web site (we get spam for these every frolicking day), you're not the target. 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It would seem to be the seminar season, so I signed up for that one and two others, purely for the thrill of the chase: Identify the scam, marvel at the upsells, listen for the fall-back sale, all that cheesy\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3028"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3028\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}